How can I make my website more trustworthy?

[QaleHardon]

Hi, I've set up a Shopify and would like to know if my store looks trustworthy and are there any design tips that I can do to convert more visitors into customers?

My store is Shipwrecked Studio 

[SealSubs-Roan]

Here are a few reviews, tips and tricks to grow trust that can also increase conversions on your Shopify store:

1. First Impression & Branding: Colorful, unique logo, and name – awesome! Perhaps you can tighten the homepage that way: push some of those key products or a featured collection upward so that guests can quickly see what you’re selling.

2. Navigation: The menu is straight-forward (good), but including categories (such as “Apparel,” “Art Prints,” “Accessories”) should make it easier for people to browse, especially as your product line increases.

3. Product Pages: This is a great shot of your product. Maybe you should have more lifestyle shots, or come in on a part of a model to see some detail. Include approx shipping times and a brief bullet point summary of each item for clarity.

4. Trust Signals: Include customer reviews (using an app like “Shopify Product Reviews”), trust badges on the cart/checkout page, and perhaps a short “About Us” story (with photos) to create a personal connection.

5. Conversion Tip: Showcase any limited edition products or free shipping minimums or guarantees. Asking new visitors to sign up for your email list, which can then help convert them, television asking such visitors at least to make a first order, helps too.

So far so good, nice visual, and cute merchandise.

[BON_Loyalty]

Hi @QaleHardon!

It’s Nick here from BON Loyalty, your trusted partner in customer loyalty solutions for Shopify businesses.

I recently checked out your website, and I must say, it’s really impressive! I love the minimal design and the color palette, which creates a peaceful and homely vibe. However, I have a few suggestions that might help improve your website’s overall performance:

1. Add a Hero Banner to Your Homepage
A hero banner is a visually impactful section at the top of your homepage that typically features an image or video, along with a call-to-action (CTA).

Define the Hero Banner’s Purpose: The hero banner is a great space to showcase your products with high-quality visuals. It can highlight your products' unique features and grab visitors' attention right away. You can also use this space to promote special offers or share your brand message to make it more engaging.

Select the Right Visuals:

- Images: Choose a high-quality image or video that reflects your brand and resonates with your target audience.

- Colors: Stick to your brand colors to maintain visual consistency and harmony.

- Fonts: Make sure the text is legible and bold enough to stand out, but not overwhelming.

Craft a Clear and Compelling CTA: Use action-oriented phrases like “Shop Now,” “Explore More,” or “Get Started” to encourage immediate action. Make sure the CTA is prominent and stands out, either through contrasting colors or a clickable button.

2. Display Contact Information Clearly
Ensure your contact details (phone number, email, physical address) are easy to find on your website, either in the header or on a dedicated contact page. This builds trust with visitors and makes it easy for them to reach out if they need assistance.

3. Add a Footer to Your Website
A footer is an essential part of any website, as it serves as a place to display important information and navigation links.

Provides Key Information: A footer typically includes your contact details, company address, privacy policy, terms of service, and social media links.

Improves Navigation: It helps visitors easily navigate to important pages, especially on longer websites where they may not want to scroll back to the top.

Boosts Credibility: A well-organized footer adds professionalism to your website, reassuring visitors that you're a legitimate business.

I hope these suggestions help enhance your website's trustworthiness and user experience. Wishing you all the best with your site, and feel free to reach out if you need further assistance!

[Vi-WizzCommerce]

Hello, @QaleHardon 

Your store looks pretty trustworthy! One design tip you can do is to make it easier for your customers to buy a bunch of things at once.

You should use an app to combine multiple items into one "basket". Right now, I can only buy one type of product at a time. If I ship two characters, then I would definitely want to buy them both!

Here are some apps we make that are designed to do just that and generate revenue for your business!

 BOGO+ Free Gift & Buy X Get Y -- Catch your customers' eyes with unlimited strategic discount & reward campaigns! 

Wi Flash Sale & Price Discount  -- Run flash sales, daily deals, and edit prices in SECONDS! Save time, drive more sales, and run high-impact promotions EASILY! 

Snap Bundles Volume Discounts -- Create high-converting Product Bundles, Mix and Match sets, and Bundle builder offers! 

 Snap B2B Wholesale Pricing -- Customize B2B pricing, set up tiered pricing, and manage wholesale pricing and bulk orders! 

If this reply was useful to you, we would really appreciate it if you gave us a LIKE and mark the issue as SOLVED!

[KabGenix]

Hey there! I just took a look at your store, you’ve done a great job so far! The overall vibe is truly creative and visually engaging, which helps establish trust from the very first impression. That said, here are a few tips that could help improve trust even more and possibly boost your conversions:

1. Add an “About Us” section

People love to know who’s behind the brand. Sharing your story, passion, or inspiration behind Shipwrecked Studio can help build an emotional connection with visitors.

2. Highlight customer trust signals:
If you have any reviews, testimonials, or even user-generated content (like tagged photos), definitely showcase them. Social proof goes a long way in building credibility.

3. Tweak the product descriptions:
Make sure they clearly explain the benefits and use cases of your products, not just the features. A conversational tone also makes it feel more personal and less like a catalog.

4. Improve navigation & clarity:
Make sure it’s super easy to find your products, contact info, shipping/return policy, etc. People tend to leave fast if they can’t quickly find what they’re looking for.

5. Speed & mobile optimization:
Your store loads fine for me, but make sure it’s optimized for mobile users that’s where a big chunk of traffic comes from. A slow or clunky mobile experience can hurt conversions.

6. Add a trust badge or secure checkout note:
Even a small “Secure Checkout — Powered by Shopify” note near the cart or footer can reassure visitors.

Overall, you’re definitely on the right track. Keep refining bit by bit, and you’ll start seeing those conversions grow. Wishing you all the best with your store!

[onescales]

my quick thoughts: get a dot com domain as people trust them a lot more. give to many customers for review and get a ton of reviews. show off the reviews and do marketing and run ads. 

[scancx]

At least you understood that the store needs to be trustable even if you deserve to be trusted. 

Let’s talk about the silent killer of your sales:

🛑Only ~3% of your traffic converts. That means 97% leave without buying.

Most of us focus on ads, influencers, or discounts — but ignore the actual customer experience on our store. Here are some things that drive people away (and you might not even notice):

• ❌A slow-loading homepage (1-second delay = 7% loss)
• ❌Sketchy refund or return policy
• ❌Missing trust indicators (no reviews, unclear shipping, etc.)
• ❌Confusing navigation or checkout UX

The good news? These are fixable.

There’s a tool called Scancx that scans your store like a mystery shopper and shows what might be pushing your visitors away. It helped me catch things I totally missed.

🎯Fix the trust issues → boost conversions.

If you’re wondering why sales aren’t matching your traffic, maybe it’s time to scan before you spend more on ads.