How can we enhance our new online store and boost traffic?

eurofabs2000
Tourist
6 0 0

Hi everyone, we recently launched our first ever online store. We are wondering if some of you could please give us some feedback about how we could improve the look of our store before we add more products. Provide us with tips to attract more online traffic. Also, Do you know if Shopify provides store reviews and tips to link stores to Facebook, pinterest, etc. to increase sales. Thank you very much for your time from Eurofabs2000.com.

Replies 9 (9)

Lana
Shopify Staff (Retired)
849 77 109

Hello, @eurofabs2000!

 

Great work on your store so far!

 

One thing that you should focus on now is giving some personal touches to your store.

 

First of all, I noticed that you currently don't have a store logo.

 

The logo is important as it's what helps customers remember your store and brand.

If you like, you can create one using our free Shopify Logo Maker here and add it to your store.

 

Another thing I noticed you're missing is a favicon.

 

If you're unfamiliar with what a favicon is, it's the icon that you can see in the tab where you open your store, like this:

 

26-54-xpivu-435kz

 

As you can see from the screenshot above, the EuroFabs store is missing an icon there.

This favicon would be the same as your logo, and I have a guide on how you can add it here.

 

Lastly, I noticed that at the very bottom of the page you still have Powered by Shopify.

 

To add to the professional look of your store, you could go ahead and remove the Powered by Shopify by following these steps here.

Lana | Social Care @ Shopify
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Gojiberry-Amee
Shopify Partner
183 12 48

Hi Eurofabs2000, 

This is Amee from Gojiberry - Shopify Survey & Feedback App

Your home screen looks very nice! With some additional improvement, I am sure your store will be up and running in no time 🙂 I took a look at your store and have a few suggestions that will help increase conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote more consumer trust and confidence. 
2. Revamping detail pictures. Your product picture seems casually taken with a phone. While I understand you are selling used fashion, I would suggest taking the picture on a pure background with good natural light. You can also try to use background erase apps on the phone to create a more unified background 
3. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product. 
4.  Adding a blog. Talk about why you started this business and also tips about finding pre-loved goods, sustainability etc. The blog can help attract the right audience to your site and help improve SEO. 
5. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that. 

 

Hope this helps! 

Amee | Gojiberry Team 

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PageFly-Kate
Shopify Partner
1123 330 327

Hi @eurofabs2000,

I'm Kate from PageFly - Shopify Landing Page Builder app.

Congratulations on your new store! I took a peek at it, and I think it looks nice and straightforward. However, I have a few small suggestions that might help improve your sales. Good luck!

 

1. Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. I found that @Lana reply above is so informative to create logo and add favicon to your store. Do you get any problem in creating it?

2. Adjust your banners, CTA buttons

The banner at the top of your website is super important because it's the first thing customers see when they visit. To make it really clear what you're offering within just 5 seconds, try moving the heading and the "Call to Action" (CTA) button up to the middle of the first screen.

PageFlyKate_0-1701076915186.png

Also, having a clear and prominent CTA button on your homepage is crucial for an online store. This button guides customers to the most important action you want them to take. Consider changing the button's color from the current transparent background, as it may not grab their attention effectively.

PageFlyKate_1-1701076915443.png

3. Add more content for your site

  • A section about your brand story: Including a section about your brand story can help customers learn more about your business and make your store appear more professional
  • A testimonial - customer reviews: Customer reviews are essential for online shopping. With a page builder app, you can easily add testimonials and product reviews to your page to build trust with potential customers.

 

  • Upcoming sale campaigns content: Don't miss this chance to boost your sales during BFCM and upcoming holidays like Christmas and New Year. Consider these ideas:
    • Launch a sale campaign: Elevate your store's visibility, showcase your products, and increase upsells. Consider options like "Festive Wardrobe Refresh", "Santa's Secret Gift.", or “Spread the Joy: Buy One, Gift One”... These campaigns encourage customers to buy items for themselves and gift a similar item to a loved one.
    • Engage on Social Media: Post daily updates showcasing different products, sharing customer testimonials, and featuring behind-the-scenes content.

4. About using social media like Facebook, Pinterest,...

I totally agree that promoting your store on social media platforms like Facebook, Pinterest,... can be an effective way to increase sales. Here are some tips:

  • Build engaged community:  An engaged and loyal community of followers on social media will be your actively engaging audience or customer. You should respond to comments, messages, and reviews promptly and courteously and create interactive and user-generated content campaigns. For example, you can hold contests, polls, and user testimonials, to foster a sense of community and trust.
  • Have quality visual content: High-quality and visually appealing content is crucial on social media. You should use professional images and videos of your products, ensure that your content aligns with your brand's identity and resonates with your target audience.
  • Use paid Advertising campaigns: You can invest in paid advertising campaigns on platforms like Facebook, Instagram,... to reach a wider and more targeted audience, or utilize the advanced targeting options offered by these platforms to ensure your ads are seen by users who are more likely to be interested in your products.

 

Hope these suggestions help!

If you have any further questions, please feel free to let me know. I wish you the best of luck with your online venture!

Best regards,

Kate | PageFly team

 

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eurofabs2000
Tourist
6 0 0
Thank you so much for the feedback! I am new to online business. Still
learning to navigate. I really appreciate your help!
eurofabs2000
Tourist
6 0 0

Hi. Thanks for all the great suggestions! I am new. Still learning... Don't know how to go on the site to add the suggestions you offers... I can't even find how to create categories... Like I said, still learning... Thank you again.

PageFly-Kate
Shopify Partner
1123 330 327

Hi @eurofabs2000 ,

Regarding all my suggestions,  here are a few more considerations:

 

- To add favicon, you can check this article for more details: https://help.shopify.com/en/manual/online-store/images/add-favicon

To simplify the process, you might want to explore the option of using a page builder app like Gempages, PageFly… These apps often offer user-friendly features for customizing hero banner, and many of them provide free plans for you to choose.

 

Hope this helps!

Kate

 

 

Please let me know if it works by giving it a Like or marking it as a solution!


PageFly - #1 Page Builder for Shopify merchants.


All features are available from Free plan. Live Chat Support is available 24/7.

eurofabs2000
Tourist
6 0 0
Thank you Kate!

AliReviews
Shopify Partner
773 90 355

Hi there,

 

Congrats on your new stores! 🎉 I've got a few friendly suggestions to make things even better:

 

1. Improve Product Images:

Your current background is a bit busy, making your products blend in. Try snapping pics on a simple, blank background. It helps your products stand out.

 

Screenshot_11.png

 

2. Design A Logo:

Design a logo for your business using a free online tool like Canva. It not only looks cool but also builds trust and awareness.

 

3. Organize with Collections:

Group your products into collections so buyers can easily find what they're after. Think Bags, Shoes, Shirts, or Men, Women, Child – simple and effective.

 

4. Show Customer Testimonials or Reviews:

Show off some customer love with reviews. It builds trust and can snag you more sales. Give our app - Ali Reviews - a shot to seamlessly integrate a review section into your store.

 

Here's to a bunch of sales this season!

 

Cheers! 🚀

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eurofabs2000
Tourist
6 0 0
Thank you for the feedback! It's very helpful!