How can you attract more customers to your online store?

[Humboldthills]

How do you direct customers to your Shopify store

[Iris]

Hi @Humboldthills ,

Thanks for reaching out about this.

I’d love to know more about your business and your current marketing initiatives. What type of products are you selling? You can also share your store URL and I can provide some more tailored advice!

In the meantime, we have a great guide on how to make your first sale that goes over a few free traffic sources. Personally, I think Facebook and Instagram marketing is a great place to start. We have a great resource for creating a Facebook audience building ads on Shopify that I think would be super helpful.

Also, if you're looking for the next steps to grow your business further, you might be interested in our video courses on Shopify Learn! This is a free resource for you to learn about anything from marketing to store design. I highly recommend taking advantage of this as you'll find many tips and strategies from experts in different fields.

As always, should any questions arise, be sure to reach out to us!

[Humboldthills]

Thank you for your email I can use as much help as possible . Iv been
fumbling around so all help is appreciated

[flareAI]

Hello @Humboldthills,

Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

Driving traffic to your Shopify store is essential to generate sales and grow your business. There are many different strategies you can use to direct customers to your Shopify store.

1. Search engine optimization (SEO)
Optimize your store for search engines like Google by using relevant keywords in your product titles and descriptions, creating high-quality content on your blog, and building high-quality backlinks to your site.

2. Social media marketing
Use social media platforms like Facebook, Instagram, and Twitter to promote your store and products, engage with your audience, and drive traffic to your site.

3. Paid advertising
Consider using paid advertising channels like Google Ads or Facebook Ads to reach a larger audience and drive traffic to your site.

4. Email marketing
Build an email list of customers and subscribers and use email marketing campaigns to promote your products and drive traffic to your site.

5. Collaborate with influencers
Influencers are individuals with a significant following on social media. Collaborating with them can help you tap into their audience and drive traffic to your store. You can offer them free products or commissions on sales they generate for you.

6. Content marketing
Create high-quality content, such as blog posts, videos, and infographics, that provide value to your audience and drive traffic to your site.

7. Referral marketing
Encourage your existing customers to refer their friends and family to your store in exchange for discounts or other incentives.

8. Offer discounts and promotions
Encourage customers to visit your Shopify store by offering discounts, coupons, or other promotions. This can help you drive sales and create a sense of urgency among your audience.

By leveraging these tactics, you can increase your online visibility, build brand awareness, and attract more potential customers to your store.

Gina

[Cedcommerce]

Hey @Humboldthills,

Hope you are doing well,

Here are the best practices for driving more customers to your Shopify store

1. Store Speed Optimization: It is of utmost importance to ensure your store loads as fast as possible, which is around 2-3 seconds. Because the customer might click on the store link but upon waiting for a long (10-15 seconds) time, he will be agitated and drop the idea of visiting your store.
   
   
2.  Lure Customers with Discounts: Discounts always work in attracting customers irrespective of their customer journey stage. Sharing discount coupons on your social media will be an effective measure to grab customers' eyeballs and convince them to visit your store.

An even better approach is to offer FREE SHIPPING on discount coupons with high demand. Not all Shopify store owners consider this due to a limited budget. But, you should opt for it for its long-term benefits. 

I mean to say customers won’t forget a Shopify store offering discounts and free shipping together.

3. Launch Ads to Bring Traffic: Displaying ads on the right platform (where your target audience spends sufficient time, like Facebook, Instagram, or Pinterest) will fetch you loads of customers. 

Moreover, convincing ads fetch potential customers who are actually on the lookout for products available in your store.   

Therefore, ads will boost your conversion rate as well. It will be a competitive advantage in terms of influencing your competitors' customers who ignore the power of ads campaigns.

4. Implement Blog Section: On your store, there are mainly product pages and a few other important pages. But none of these have enough content to keep customers glued to your store.   

A customer will spend time finding helpful content. A blog section is an apt place to publish content on 

• How-to guides on products
• Choosing the best products during the festive season
• Bite-sized videos on the launch of new products

Undoubtedly, your customers will be more than happy to find useful things without having to search for them. 

Consistently producing user-centric content on blogs will generate trust and, eventually, loyal customers. 

Any queries? Connect with us. We are eager to talk about it. Happily solved numerous queries for hundreds of Shopify sellers around the world.

All the best,
Cedcommerce