How does my new online store look?

[LashJubilation]

Good Evening Everyone,

I recently finished setting up my shop and I would like feedback on it before I publish it for potential customers. I believe I created everything I needed but I could be wrong.

Website: lashjubilation.com

Password: aoroch

Thank You!

[PageFly-Richard · Accepted solution]

Hi @LashJubilation ,

This is Richard from PageFly - Shopify Page Builder App. I have just had a look at your store. I have just some small things I'd suggest for your Homepage and Product page for a better chance of gaining sales. May it help!

Homepage

1. Have an announcement bar

Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. For example, a Countdown timer is a tip to encourage customers to make decisions quickly. 

You can check this image for reference:

2. Adjust the product price and product title

• Increase the product price and title visibility by using a large font size, bold text style, or eye-catching color. 
• You can also align product title and product price by making them in the same line:

3. Adjust the heading

To make the texts more readable, you can also use large font sizes, bold text styles, or bold colors to increase the heading visibility.

4. Add more product on product list

For the best clarity, you should add more products in this row line, you should not let the homepage blank like this:

5. Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. 
• You can check this image for reference:

Product page

1. Adjust product price

Setting sale prices for products

When you put a product on sale for a lower price, you might want your customers to be able to see the original price, so they see the price comparison. The product listing updates on your online store to show that the item is on sale. It may help increase your conversion rate.

Make the price more visible

To make the price more attractive, you should increase its font size or color:

2. Include both User rating average and number of ratings for product

When you are getting feedback and rating from customers, you can take into consideration to add them. Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.

3. Add 3-5 Images of Products from Multiple Angles

Users need to gain a comprehensive visual understanding of a product in order to make a purchase decision, and straight-on shots of the product rarely fulfill this requirement.

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Good luck and have a nice day!

Warmest regards,

Richard | PageFly 

[LashJubilation]

Thank you for replying and sending images to help me understand better. Your advice is really helpful.

[PageFly-Richard]

Hi @LashJubilation ,

I am so happy to hear that my advice is helpful for you. 

Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it: 

1. Personalize your discounts and deals 

You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD! 

2. Show testimonials from female customers

You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women's portraits with their testimonials would make it even more engaging.

3. Spotlights female staff

This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive support and promotion from others.

Warmest regards,

Richard | PageFly 

[LashJubilation]

Could you look at my home page again? I’m still working on the other points you mentioned but I was able to edit and change basically everything.

[Rayshuggs]

Hey there @LashJubilation i hope you find these pieces of advice helpful.

1) You should get reviews or feedback from customers you have made sales to before even if they were offline. Testimonials go a long way in giving a store a more authentic look and feel.

2) It would be a great addition to let customers know what others are doing in the store while they are on it. For this purpose, I suggest you install the Show Recent Orders App https://apps.shopify.com/show-recent-orders . This app would help provide updates at the top of the homepage to people on the store, informing them of the recent sales and orders that have taken place.

[LashJubilation]

I haven’t opened my store yet so I don’t have any customers yet. I was on Etsy for a short while but only one person left a review. 

[flareAI]

Hello @LashJubilation,

This is Gina from flareAI app - get free sales from Google.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
2. Provide your website visitors with a detailed and compelling product description that accurately portrays the benefits and features of your products. This will help build trust with your audience and motivate them to make a purchase

3. Add a form in the Contact Us page for better customer interaction.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. You have Instagram and tiktok handles on the Contact Information page. However, by showcasing your social media profiles in the footer, you can raise awareness of your brand and increase your online presence, making it easier for customers to engage with you and share your content.
6. Try to maintain the same image size while listing all products.

7. Logo is an important part of your company's brand, and makes a significant a on a company's public perception
8. Add a separate About Us page which is a reflection of the purpose and personality of the business.
9. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

10. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
11. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
12. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

I trust this will be of benefit to you.

Gina

[LashJubilation]

Thank you Gina! This has been helpful, especially about my products. At the bottom of the page where quick links are I have a link that list all of the ingredients that are in each lip product. Should I add that list of ingredients to each lip gloss listing?