How does my newly revamped UK-based online store look?

[Markssxx]

Hi All.

I hope you are well. My store has been revamped and I wanted to ask for feedback from you. I am based in the U.K. and sell to the U.K. only. I want to ensure we are legally compliant in every respect before launching the store. I value all feedback. To soon to have reviews yet.

https://click-a-gift.com

[Lana · Accepted solution]

Hello, @Markssxx!

Just had a look through your store and I was quite impressed!

With the layout, the colour scheme and the super creative logo, the store looks like an already well established gift shop - and I could see it as something customers would find as a trustworthy place to purchase their gifts. Great job!

I particularly love that there is a pet gifts section, makes your store that much more unique!

Just as some feedback, at the very bottom of the page you have an unedited blank section 'EXAMPLE PRODUCT' - just make sure to remove that as it may be off putting if forgotten about!

Are you planning to introduce a seasonal or occasion category?

An example would be birthdays, anniversaries, Mother's Day etc.

I would recommend considering that down the line, as when special occasions approach, people will often search terms like 'Birthday gifts UK', - and if your store offers such a category, this could improve your SEO ranking and make it more likely that customers will find and choose your store for this. 

[PageFly-Garcia · Accepted solution]

Hello @Lana 

This is Garcia, a seasoned conversion rate optimization specialist at PageFly, the leading Shopify Advanced Page Builder app. I would like to extend my heartfelt congratulations on embarking on your entrepreneurial journey. It brings me great joy to be part of your progress. 

It looks gorgeous now, but I think it has more rooms to optimize in the Collection page

•  ADD MORE HUMAN MODEL IMAGES

Adding more "Human model" using your products in QUICK VIEW MODE would improve conversion rate. With only numbers in detail text can't convey size and scale of size and scale, and not everyone can imagine the right size of product. Our website testing revealed that using human models alongside other cut-out product images gives users a clearer grasp of a product's size and appearance, boosts their decision-making process.

• TEXT FORMAT

Your current font is relatively small compared to typical Desktop font sizes, as Conversion Rate Optimization (CRO) experts typically recommend a minimum of 16px.

• The font family of all paragraphs on the page should be consistent to create a unified look and feel (two different format is plenty, one is often sufficient)
• Moreover, for product names that are too long, when you use '"Large letter spacing'", this causes dispersion and makes it difficult to grasp information.
• Avoid using all caps text, except for non-reading contexts like acronyms or logos. When conveying a message that requires reading, refrain from using all capital letters. As noted by documentation of CRO experts, all-capital text significantly hinders reading speed and scanning compared to lowercase type.

• CALL-TO-ACTION BUTTON SYSTEM

Considering what we should prioritize writing in the CTA Button, “View all” is a good example, but not very motivating our customer to stay in for longer. “Explore more" is better idea!

• CTA buttons should also be distributed more effectively. You can try my suggestions: A simple mockup of the Font and CTA button is presented here:

• UTILIZE HOLIDAY EVENT FOR OUR SELLING STRATEGY

Coming up is an opportunity for businesses like us, Black Friday to Cyber Monday will attract a lot of new customers and have extremely high shopping demands. PageFly provides a template that expertly reflects the sense of urgency, meticulously crafted for optimal conversion rates. Please take a moment to explore it. 

Some elements can be added in your Promotion content: 

• Countdown timers are like ticking time bombs for your customers' wallets: They create a sense of urgency that makes people want to act now, before it's too late. This is especially effective for limited-time offers or flash sales, where the product or service is only available for a short period of time.
• Feature customer reviews on your website or social media pages. This is a great way to let potential customers see what real people have to say about your products.

Extending my best wishes for your success on this journey.

Warm regards,
Garcia | PageFly Team

[Lana · Accepted solution]

Hello, @Markssxx!

Just had a look through your store and I was quite impressed!

With the layout, the colour scheme and the super creative logo, the store looks like an already well established gift shop - and I could see it as something customers would find as a trustworthy place to purchase their gifts. Great job!

I particularly love that there is a pet gifts section, makes your store that much more unique!

Just as some feedback, at the very bottom of the page you have an unedited blank section 'EXAMPLE PRODUCT' - just make sure to remove that as it may be off putting if forgotten about!

Are you planning to introduce a seasonal or occasion category?

An example would be birthdays, anniversaries, Mother's Day etc.

I would recommend considering that down the line, as when special occasions approach, people will often search terms like 'Birthday gifts UK', - and if your store offers such a category, this could improve your SEO ranking and make it more likely that customers will find and choose your store for this. 

[Markssxx]

Hi Lana,

thank you so. U.K. h for your feedback and the ideas too. I have removed that image at the bottom of the home page. Anniversaries etc are another thought I am thinking of especially weddings too. Do you have a store too? 

[Markssxx]

Hi Lana,

thank you for your great feedback. I have removed that example product. Also encouraging customers to share photos of them wearing any products they buy with discount incentives. This way we can show real life people using them. Increased the pet range. And also looking at specific promotion campaigns throughout the year. Thank you once again. 

[Markssxx]

Thank you for your advice and feedback about my online store. Compliance at every level is important to me both from a legal point but also customer trust too. You say that you can take a look at my site and recommend advice. Are your services expensive? As a new business my funds are limited.

[PageFly-Garcia · Accepted solution]

Hello @Lana 

This is Garcia, a seasoned conversion rate optimization specialist at PageFly, the leading Shopify Advanced Page Builder app. I would like to extend my heartfelt congratulations on embarking on your entrepreneurial journey. It brings me great joy to be part of your progress. 

It looks gorgeous now, but I think it has more rooms to optimize in the Collection page

•  ADD MORE HUMAN MODEL IMAGES

Adding more "Human model" using your products in QUICK VIEW MODE would improve conversion rate. With only numbers in detail text can't convey size and scale of size and scale, and not everyone can imagine the right size of product. Our website testing revealed that using human models alongside other cut-out product images gives users a clearer grasp of a product's size and appearance, boosts their decision-making process.

• TEXT FORMAT

Your current font is relatively small compared to typical Desktop font sizes, as Conversion Rate Optimization (CRO) experts typically recommend a minimum of 16px.

• The font family of all paragraphs on the page should be consistent to create a unified look and feel (two different format is plenty, one is often sufficient)
• Moreover, for product names that are too long, when you use '"Large letter spacing'", this causes dispersion and makes it difficult to grasp information.
• Avoid using all caps text, except for non-reading contexts like acronyms or logos. When conveying a message that requires reading, refrain from using all capital letters. As noted by documentation of CRO experts, all-capital text significantly hinders reading speed and scanning compared to lowercase type.

• CALL-TO-ACTION BUTTON SYSTEM

Considering what we should prioritize writing in the CTA Button, “View all” is a good example, but not very motivating our customer to stay in for longer. “Explore more" is better idea!

• CTA buttons should also be distributed more effectively. You can try my suggestions: A simple mockup of the Font and CTA button is presented here:

• UTILIZE HOLIDAY EVENT FOR OUR SELLING STRATEGY

Coming up is an opportunity for businesses like us, Black Friday to Cyber Monday will attract a lot of new customers and have extremely high shopping demands. PageFly provides a template that expertly reflects the sense of urgency, meticulously crafted for optimal conversion rates. Please take a moment to explore it. 

Some elements can be added in your Promotion content: 

• Countdown timers are like ticking time bombs for your customers' wallets: They create a sense of urgency that makes people want to act now, before it's too late. This is especially effective for limited-time offers or flash sales, where the product or service is only available for a short period of time.
• Feature customer reviews on your website or social media pages. This is a great way to let potential customers see what real people have to say about your products.

Extending my best wishes for your success on this journey.

Warm regards,
Garcia | PageFly Team

[Markssxx]

Thank you so much. I appreciate your feedback. I agree human images are good. I intend to encourage my customers to take photos of them wearing or using the products and to share with me for encourage g more sales. Have you any app you can suggest? 

[PageFly-Garcia]

Hey @Markssxx ,
I am glad that my answer is helpful to you.

By leveraging social media, you can more effectively convey your brand message, connect with customers, and build brand awareness.

I noticed that your website has icons of Facebook and Instagram, but clicking on them redirects to the homepage. I recommend that you update these links to point to your actual social media profiles.

One app that you can use to make it easier for customers to share their photos is VIBE Shoppable Instagram Feed. This app allows you to create a shoppable feed of your Instagram posts on your Shopify store. This means that customers can click on the products in your feed and be taken directly to the product page on your store to purchase them.

VIBE is a free app to use, and it offers a variety of features to help you create a beautiful and engaging Instagram feed. You can choose from a variety of layouts, customize the colors and fonts, and even add your own logo.

Here are some additional tips for using social media to improve your branding:

• Create high-quality content that is relevant to your target audience.
• Post consistently and regularly.
• Use engaging visuals and videos.
• Run social media contests, giveaways or mini games
• Interact with your followers and respond to their comments and questions.

Hope they are helpful to you ❤️

[Markssxx]

Thank you once again. I will add that

VIBE Shoppable Instagram Feed
App and use it. You are very experienced which I respect.

[PageFly-Garcia · Accepted solution]

You're very welcome! I appreciate your kind words. @Markssxx 

[Markssxx]

I have added vibe. I have to update the social media links then we should be fine but thanks again.