How does my online store look? Need advice on improvements

[minaa]

Hey, i changed my online shop during the days. But i think it doesnt look really truestable. I would appreciate if you could watch over my shop and give me some advice! https://seinly.com

Thanks 🍜

[PageFly-Kate · Accepted solution]

Hi @minaa ,

This is Kate from PageFly - Shopify Landing Page Builder app.

Congratulations for your store. It's pretty and easy to navigate and I can quickly find the information I'm looking for. From my CRO expertise, I have some feedback for your store. Hope them help to increase your sale:

1. Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article from Shopify help center: https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Invest in your CTA buttons on your site
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

Besides, with the secondary buttons on the page, you should set the same styles. And you can set hover color for it to have attractive buttons on the page

3. Add more spacing for your newsletter

In the last section, the newsletter has no padding with the next section. You should add a little spacing here:

4. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos. Here is an example from our template: 

5. Add shipping, return policy in your footer

Users' perceptions of the site or brand can be positively influenced by the availability of free delivery, the returns policy, and any warranty or guarantee information, which can reassure them that the site is trustworthy.

6. Prepare for the upcoming holidays

I've searched that your product currently lacks any sales promotions. This is an excellent opportunity for you to strategize and draw in more potential customers by offering competitive prices for the upcoming holiday sales. You can refer to some of my suggestions below:

• Create a sale campaign: To live up your store, highlight your product, and upsell. You can consider choosing the campaign "12 Days of Christmas Deals", "Santa's Secret Sale", "Spread the Joy: Buy One, Gift One" ...
• Add a countdown timer: To create a sense of urgency and encourage them to make the purchase now rather than later.  Here is an example that you easily can build from page builder app:
  
• Utilize social media: To expand the reach of your promotional campaign by sharing promotion posts or running ads.

I hope you find these suggestions helpful in optimizing your website's conversion rate. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture!

Best regards,

Kate | PageFly team

[PageFly-Kate · Accepted solution]

Hi @minaa ,

This is Kate from PageFly - Shopify Landing Page Builder app.

Congratulations for your store. It's pretty and easy to navigate and I can quickly find the information I'm looking for. From my CRO expertise, I have some feedback for your store. Hope them help to increase your sale:

1. Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article from Shopify help center: https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Invest in your CTA buttons on your site
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

Besides, with the secondary buttons on the page, you should set the same styles. And you can set hover color for it to have attractive buttons on the page

3. Add more spacing for your newsletter

In the last section, the newsletter has no padding with the next section. You should add a little spacing here:

4. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos. Here is an example from our template: 

5. Add shipping, return policy in your footer

Users' perceptions of the site or brand can be positively influenced by the availability of free delivery, the returns policy, and any warranty or guarantee information, which can reassure them that the site is trustworthy.

6. Prepare for the upcoming holidays

I've searched that your product currently lacks any sales promotions. This is an excellent opportunity for you to strategize and draw in more potential customers by offering competitive prices for the upcoming holiday sales. You can refer to some of my suggestions below:

• Create a sale campaign: To live up your store, highlight your product, and upsell. You can consider choosing the campaign "12 Days of Christmas Deals", "Santa's Secret Sale", "Spread the Joy: Buy One, Gift One" ...
• Add a countdown timer: To create a sense of urgency and encourage them to make the purchase now rather than later.  Here is an example that you easily can build from page builder app:
  
• Utilize social media: To expand the reach of your promotional campaign by sharing promotion posts or running ads.

I hope you find these suggestions helpful in optimizing your website's conversion rate. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture!

Best regards,

Kate | PageFly team

[permar · Accepted solution]

Hi, @minaa 

I hope you are doing fine. Overall your store design and UI is pretty nice.

I have helped 100s of e-commerce brands and share my best practices with you:

- Add some info and a CTA button on your hero component video, it will surely help.

- adding social proof (reviews, testimonials, and earned media) can be very helpful

- Showing mood images with faces actually can differentiate yourself from most drop shippers .

- Try using different color codes which makes a healthy contrast between text and background.

- Add a variance of images. Also show mood and model pics there.

- Product descriptions can be heavily improved. Try to sell the benefit not the feature.

- Try to add an FAQ section which ease to solve potential customer doubts.

- Add some padding-bottom on your newsletter.

I hope I was able to help you a little bit. 🙂

I appreciate the effort you’ve put into your business. Please feel free to reach out if you have any questions or need further clarification on any of the points mentioned.

All the best,

Matthias from Permar

[Gojiberry-Amee]

Hi Minaa, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

I took a look at your store and have a few suggestions that will help increase the conversion rate: 

1. Testimonials. Showcasing a few testimonials on your home page -- whether from online customers or family/friends, helps promote consumer trust and confidence. 
2. Include more detail pictures. Include closeups of the fabric so your potential customers can imagine touching the fabric and how it would feel.  
3.  Adding a blog. Adding up-to-date blogs/commentary on the competition helps draw the right audience to your store. Also helps with SEO and quality of traffic. 
5. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that. 

Hope this helps! 

Amee | Gojiberry Team