How does our online store look from a customer's perspective?

[Niki123]

Hi! 

Would love to hear your feedback on the design of our website (https://myricobabyeurope.com/)

You know how you work on something for too long, one stops realizing obvious flows? Please give us a fresh perspective! 

Thanks a lot!

[cerbosys]

I hope this message finds you well. I have visited your website, https://myricobabyeurope.com/, and found that Rico Baby is a renowned product, delivering quality and care since 1991.

In your store, the website theme is "Sense," which is an energizing free theme featuring extensive product detail layouts.

The theme works with the latest Shopify features. The theme setup steps are minimal.

Here are some suggestions to make the store more engaging, user-friendly, and visually appealing.

• Insert intuitive menus and filters for user convenience, which show clear categories and subcategories for easy navigation.
• Add trending categories and curated collections.
• Add trust badges and optimize page loading speed to ensure a smooth and seamless browsing experience.
• Implement SEO Page optimization. On-page optimization involves optimizing various elements of your website to improve its visibility to search engines.

Thanks and Regard

[PageFly-Kate · Accepted solution]

Hi @Niki123!

Kate here from the PageFly Shopify Landing Page Builder App. With my knowledge in Conversion Rate Optimization (CRO), I'd like to offer some suggestions for further improving your conversion rates and attracting even more customers. Here are a few key areas to consider:

HOMEPAGE

Add Call To Action Button

Your hero section is great with headline text and illustrative video to showcase the products. Yet, it misses the most important thing to boost conversion, which is the Call To Action button. Normally, it is placed right below the description text as in the example below:

Add Star Rating

One of the ways to increase the conversion rate is to win customer’s trust. To achieve this, star rating and reviews can be added to your product list. 

For instance, here is how the star rating and reviews can be showcased:

Add Testimonial Section

To increase the trust and conversion rate, you can also add a testimonial section on your homepage. This should display some of the most positive reviews of your customers about the products. Just remember to ask for the customers’ permission for their names and images to be showcased.

PRODUCT PAGE

Insert Star Rating

Similar to the above suggestion, there should be a star rating line inserted right under the product name. You can see the image below for reference:

Optimize The Scroll Feature

I see that you have a quite long product description, which makes shoppers have to scroll down to the bottom to fully read it. Once they finish reading, they need to scroll again up to the top to see product images. 

To avoid such inconvenience, I suggest that you fix the product image when shoppers scroll down the product description. You can take the below image as an example:

Running Promotions 

Promotions are always a great tactic to boost your conversion rate.  As the Mother's Day holiday approaches, why not run a campaign to engage your potential customers and get the actual conversion? Using these tips will guarantee that you utilize the occasion.

Showcase Seasonal Hero Banner

The tip is to select gentle pastel hues like lavender, baby blue, light pink, and mint green. They are Ideal for celebrating Mother's Day, these hues arouse sentiments of warmth, love, and tenderness.

Example from PageFly premade template - Flora Mother’s Day:

I hope that my suggestions will be helpful for you.

Best regards,

Kate | PageFly Team

[MooseDesk]

Hi @Niki123,

Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. HomePage

•  Add CTA button: I love your idea of using video to showcase your products. However, don't forget to include a clear Call-to-Action (CTA) button alongside the videos. A prominent CTA button can encourage users to take action and explore further content on your website.

Check out this example below:

•  Include star rating for your Product list: Shoppers often use star ratings as a quick way to assess the quality of your product. When they see highly rated products prominently displayed, they may be more likely to make a purchase.

Take a look at this example below:

•  Add customer review: I recommend you might consider including images in customer reviews section to provide visual proof that your product was purchased and used by real customers. This authenticity can enhance the credibility of the reviews and the trustworthiness of your store. For instance:

• Add Instagram Feed: I recommend adding an Instagram feed to showcase your highlighted products and compelling stories. This will encourage visitors to interact with your website by exploring dynamic and visually appealing content, which can be an effective way to drive traffic to your social account.

•  One more suggestion you might consider is having targeted promotional campaigns on your homepage. Consider offering Flash Sales with limited-time discounts or Seasonal promotions tailored to events like "Mother's Day" or "Spring Clearance Sale",... Creating a sense of urgency with countdown timers or limited quantities can encourage immediate action from customers.

2. Product Page

•  Customize layout in the "You may also like" section: Your current image in this section needs to be customized to ensure consistency and alignment. A well-organized layout is crucial to help your site look more professional.

•  Add Cart Icon: I see your add-to-cart button does not include the cart icon. I recommend creating a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

3. Support

Last but not least, don't overlook the importance of customer support for your new online store. It's essential for ensuring a positive shopping experience!

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contain FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App