How else can I market my fashion business without influencers?

[Emma8989]

Hey Everyone

What other ways can you market your fashion business without the use of influencers? I use google fb , insta, pin.  Any suggestions would be great.

Thanks

[Ollie]

Hey @Emma8989.
 
Thanks for reaching out. 
 
This is a great question! You can use Shopify Email to reach out to your current subscribers to inform them of any ongoing sales or new products. This is a great way to keep your customers updated with new arrives or offers that are available. You could additionally use TikTok to help reach a larger audience and showcase your products. 
 
We do have an awesome help document that goes into the steps of developing a marketing plan that you may be interested in. 
 
Let me know what you think.

[Emma8989]

Thanks for helping Ollie!! I use tiktok and emails. Do you know of any businesses that succeed without them these days? Or any other ways?

[Ollie]

Hey @Emma8989 
 
Thanks for the quick response. 
 
Additionally, you can gain more traffic to your online store by improving the Store's SEO to appear higher on search engines. You can also engage in conversation on social media to get individuals interested in your products or brand. We have an article that goes over 21 ways to drive traffic to your store.
 
If you are open to it, feel more than welcome to share your online store URL with me and I can take a further look to provide feedback.
 
Looking forward to your response. 

[Emma8989]

Thanks Ollie and everyone for replying, I will go over that in a few.

[Emma8989]

If any of you guys have any details about SEO ranking etc that would be great too??

[PageFly-Garcia]

Hi @Emma8989 

You can consider some other ways you can market your fashion business here:

1. Create high-quality content: 
This is one of the most important SEO factors. Your content should be informative, relevant, and well-written. It should also be optimized for your target keywords. To have a target keywords, please do the research keyword, this will help you identify the keywords that people are using to search for products and services like yours. You can use a keyword research tool like Google Keyword Planner, Mangools ... to help you with this. Then using your target keywords in your website's title tag, meta descriptions, and throughout your content. This will improve your SEO score and also keep track on your SEO performance regularly. 

2. Add shoppable Instagram feed
As you mentioned that you have Insta so adding an shoppable Instagram Shopify is also one of the most effective ways to increase the conversion rate. It allows your customers to shop right in your Instagram feed and get more sales.

3. Make use of holiday season (BFCM, Halloween, Christmas...)

- Set up specific landing pages for holiday promotions or events. These pages can showcase exclusive deals and provide a unified holiday experience for visitors.
- Provide unique holiday deals, discounts, or promotions to attract customers. Make these offers stand out on your website to grab the attention of potential buyers.

- Deliver outstanding customer service during the holiday season. Offer live chat support, respond to inquiries promptly, and take the initiative to address any problems to build customer trust.

Hope that it will be useful to you and feel free to let me know if you have any question.

Happy selling!
Garcia| PageFly team 

[Emma8989]

Thank you so much Garcia!! I guess I am on the right track then. It just seems to take time to build it up. Could you tell me how to tell my rankings please?

[PageFly-Garcia]

Thanks for the prompt reply @Emma8989 
There is a free tool that you can try which is Google search console.