I started my website for a month now and i still haven't made any sells. i regularly advertised and still haven't made a sell.
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Check the below listed points which can cause low reach to your ad campaigns.
1. Low ad optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Optimize the ad by saving time and money with automated bidding, be sure to include your core products as keywords, use negative keywords which let you filter out clicks that are less valuable to you, use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting.
2. Audience is too small
Google Search Network must have a minimum of 1,000 active visitors
3. Not using a landing page that drives sales
Your ad should bring people directly to a page where they can buy the specific product you're advertising.
4. Overlapping audiences can lead to poor delivery of your ad sets
Audience overlap is marketing to the same audience with different ad sets. The larger the overlap, the worse your campaigns will perform. Don't waste your time and money paying for multiple ad sets that fight for the same audience's attention.
5. Low ad relevance score
Google considers a low CTR to be <1.5%. Ensure that you have at least 3 extended text ads in every ad group. You can increase the ad relevance score by creating specific ad groups, selecting keywords carefully, including keywords in your ad text, keeping ads simple yet compelling, sending traffic to a relevant post-click landing page
6. Your Click-Through Rate is Too Low
One of the most common causes for ads to fail to spend their full budget is a low CTR. With Google Ads, you're generally going to be focusing on pay-per-action ads, rather than pay-per-impression ads. This means you're only charged when someone actually clicks on your ad.
For getting more sales you have to make sure your products are in FREE sales channels like Google. To get Found on Google, you have to consider submitting the store sitemap or a submit to index request on a regular basis. It can take time for Google to index your pages.
After submitting the sitemap, Google will take approximately 3–4 weeks for websites with less than 500 pages. 2–3 months for websites with 500 to 25,000 pages. 4–12 months for websites with more than 25,000 pages.
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