How to improve my online store for selling personalised prints?

[terryjackson]

Hi everyone.

I'm in the process of finishing my online store, selling personalised prints mainly.

Any feedback or advice would be massively appreciated.

Thank you in advance

Terry

www.theportlandco.uk  password TPC2023

[Crowly]

Hi Terry,

Honestly, fantastic job on the branding. Your storefront expresses simplicity while also giving a family first and unique style. 

1. Your product photos are consistent and of high quality. 

2. Add more personality to your about us page. I would guess that your target audience cares about the love and passion of the brand owners and want to know who you are and how you care.

3. Find a way to highlight these more:

I think they are the most visually appealing, attention grabbing and sellable. Maybe put them just below the Hero landing page photos.

4. These icons are very cute ^. But, the add to cart button should definitely have a stand out colour, it should not just fade out to the background colour. 

5. Work on your product descriptions. Use more descriptive and enticing vocabulary to make your customers think "awwww" or "oyy". This is where I believe my free app Crowly can help you. It'll help you generate great, converting descriptions and will also automate A/B testing of descriptions for your products. All you have to do is add a product, pick the generated descriptions you like, and as traffic comes in, Crowly will let you know which one performed the best.

Feel free to reach out via email with any questions. Would also love some feedback myself! 😊

If you like it, I'd be happy to give you a Plus plan trial extension so you can test all the features for longer.

All the best,

-Ethan

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. We have gone through your website.

You have a beautiful website but very basic too. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header: 

1.Favicon Missing 

2. Social media Icon missing on the header.

                        You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

1.Home banner picture is so correlating but we can add a call-to-action button or slider to make it more attractive.

2.Featured Products / all Title should be Optimized and Seo Friendly

3.Add Trust Badges on Your Home Page 

4.Highlight the USP of your Products or services

5. Add a Lead magnet section on Home Page 

6.Customer Reviews are needed on the Home Page and on the Product Page. This also generates trust in your site and promotes sales. 

7.I f Possible add Instagram Feed on Home page.
8.Add Sticky Cart Icon on Home Page.

Collection and Product Page:
- Add Product Review option on Collection Pages
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add sales indicator to attract the customer by understanding their savings.

               Good Example of Collection Page

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.