How to improve my store- feedback would be very appreciated!

[Buahboy]

My store is Bushboyorganics.com. I sell Canadian made organic Fertilizers. 

Trying to improve my search results on Google. What should I do? How do I improve my design also?

Thanks!

[Arunesh]

Hey @Buahboy 

Hope you are doing well. 

Your store looks quite alluring and professional. I've gone through your store thoroughly and I must say I found the user experience very rich and friendly. The website has been designed very meticulously and I am sure, it will be a hit in no time.  However, there were a few points which I think should be taken care of:

• Use overlay over the images. The texts are not visible properly (Especially over the banner image).
• You might want to use better font colours. All those colours that you have used don't add much to the professional looks that it should have added.

You have such a large product collection, which I am sure consumes a lot of your valuable time. And in the future, it will affect your strategies when you'll plan to expand your business. 

We at Descrii, help startups like yours in their early stage and help them grow.

We generate Compelling Product Descriptions, generate Facebook Ad Copies, generate Google Search Ads, generate Instagram Captions, Brainstorm Growth Ideas. 

You get all these in one single place saving you a lot of valuable time. The time which you can invest in expanding your business. We will be more than happy to help you out with your queries. Kindly contact us if you need further assistance.

Well wishes!

Arunesh Kumar

Marketing Officer, Descrii 

Visit Our Website-  https://descrii.tech/

Find us on Shopify store-  https://apps.shopify.com/descrii-smart-descriptions

Contact-  hello@descrii.tech

[EcomGeeks]

Hey @Buahboy,

Congratulations on launching your store! I've taken a look through and I have some feedback for you.

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

COLOR
I'm seeing a lot of green throughout your website. My suggestion would be to reel back on the number of green accents you add. Right now there is no distinctions between the price color and the title color. You have your borders outlined in green, your links and your icons as well. If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and/or font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.

Also, the currency text is a grey color so it's currently fading into the background, I'd recommend updating this.

SEO
I can tell there has been some work done there, which is great, I’d encourage you to keep working on it more. When writing your SEO, you want to make sure you include the same words that a person trying to find your product would search in Google. You have a product named "Monster GREEN", the issue here is that a person trying to find this type of product in Google is not going to type "Monster GREEN" into the search bar. I know SEO is no small task but it’s going to make a big impact. One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you reach your intended audience organically. We created a video walking you through how to do your SEO that you can watch here:

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:

SOCIAL MEDIA
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.

SALES CHANNELS
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram. 

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can visit our website or email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[joywalker]

Hey there

I loved the website and must say it looks quite amazing.

1 thing I saw that you don't have a popup enabled in your site that means you're not using emails properly. Emails convert really great.

Also I am not a very big fan of the color scheme (green and black) though it's personal choice 🙂

I may have some more tips but I would need to talk to you personally about them 

[AiTrillion]

Hello @Buahboy, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance. 

- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

- Add a review carousel or testimonials on the homepage. It helps in building trust with other visitors.

- Add collections you have on the homepage.

- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- Setup an affiliate marketing program to increase your influencers and it will help to increase sellers.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.