How to increase conversion rate for my online store?

[Gwesle]

Hi team,

If anyone has some spare time can I please get a store review. I seem to get traffic but I am unable to convert. Any feedback would be greatly appreciated 🙂

www.onex.com.co

[PageFly-Kate]

Hi @Gwesle ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and professional, and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

1. Adjust content for the announcement bar

Changing the text color of an announcement can make it more eye-catching and engaging. The color you choose should be relevant to your campaign and create a sense of excitement or anticipation among your customers.

2. Add heading content

The heading is the first thing visitors see on your store page, so it's important to make it count. A great heading will grab their attention, convey your brand message, and encourage them to explore your store.

3. Avoid a blank space on the page

Please take a look at this blank space and consider adding more product in this spacing on laptop view:

4. Highlight the sale badge

Highlighting a sale badge on product images can increase click-through rates and sales. This visual cue attracts customers to discounted products, which can lead to more purchases. It can also encourage customers to buy more items when they see multiple items on sale.

5. Add a testimonial section on the homepage

Testimonials from satisfied customers are a great way to build trust with potential customers. When people see that others have had positive experiences with your product or service, they are more likely to trust you and do business with you.

You can check this image for reference:

6. For this Back-to-School season:

Create a Back-To-School collection: Consider creating a dedicated back-to-school collection on your website. This will make it easier for students to find the products they need, which will improve their shopping experience.

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team

[Gwesle]

Thank you Kate, thanks for taking the time to look over my store. Really appreciate it 🙂

[PageFly-Kate]

Hi @Gwesle ,

I'm so glad that my suggestions can be your solution and can help to improve your store 😊

[flareAI]

Hello @Gwesle,

I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add favicon to help visitors locate your page easier when they have multiple tabs open. Also it will add overall branding consistency and their absence might be seen as unprofessional.
2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. Add social media for the store to increase the traffic. By showcasing your social media profiles in the footer, you can raise awareness of your brand and increase your online presence, making it easier for customers to engage with you and share your content.
4. Enhance the collection pages by incorporating comprehensive filters, enabling your visitors to easily refine their search for specific products and discover items of interest based on specific features such as size, color, and category.
5. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
7. Add CTA button like Shop Now, Buy Now in the Home page header banner video
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
8. Add a form in the Contact Us page for better customer interaction. Also, display store's contact info like phone number and office address in the Contact Us page.
9. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

10. Add Buy Now/Checkout option for single product purchases also. With separate checkout flows for single product purchases, you can implement targeted marketing strategies, such as upselling or cross-selling complementary products, which can further boost revenue.
11. Remove or replace the heading FOOTER MENU

I trust this will be of benefit to you.

Gina

[Gwesle]

Thank you 🙂