How to optimize the store

[myatmyo3333]

Hi team, I would like to optimize my store to get more visibility online and to get more sales. Any insights are appreciated. I am planning to market my eBook using content marketing and networking marketing(where anyone can make money from $5 to over $400 by creating short video) on TikTok. Here my store: www.therichestman.myshopify.com

[myatmyo3333]

what do you think of this networking marketing(where anyone can make money from $5 to over $400 by creating short video) on TikTok

[MooseDesk]

Hi @myatmyo3333,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Here are some of my recommendations for better customer experience, please kindly check.

1. Add a header bar

A well-organized header bar helps users navigate your site easily and find what they need quickly. Besides, it can improve your web search engine visibility. 

A few things you can consider adding to your header bar:

• Logo: Represents your brand and should be easily recognizable.
• Navigation Menu: Clearly outlines the main sections of your website.
• Search Bar: Allows users to find specific content quickly

After adding these elements, it is also advised to freeze your header. A sticky header makes it easier for users to find what they're looking for and avoid having to scroll back to the top each time they want to navigate to a different website section.

Example of a good header bar:

2. Add a hero section 

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors, so try to take advantage of this by adding these elements:

• A high-quality image or video: Create a desgin that aligns with your brand
• A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition. 
• A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Take a look at this example

3. Add a footer section

The footer is often overlooked, but it's a valuable piece that can significantly enhance user experience and boost your website's effectiveness. Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

4. Add a customer support section 

Don't overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can consider adding these sections to your website:

• Contact Us page: Contact Us page is a page containing your store’s contact information: Phone number, address, contact email, … In some cases, the contact page also has a contact form to receive queries from customers.

• FAQ page: FAQ page is a page containing multiple answers to frequently asked questions of customers. 

• Live chat support: This is a widget that pops up on your website, allowing visitors to ask questions and get assistance directly from your team in real time.

For all of these sections, I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Yoshimitsuu]

To optimize your store for more visibility and sales, consider the following strategies:

1. SEO Optimization: Ensure your website is search engine optimized with relevant keywords, meta tags, and descriptions.
2. Content Marketing: Create valuable blog posts, videos, and infographics related to your niche. Share these on social media platforms and relevant forums.
3. Networking Marketing on TikTok: Leverage TikTok by encouraging users to create short videos promoting your eBook. Offer an incentive structure where they can earn between $5 to $400 based on the engagement their videos generate.
4. Email Marketing: Build an email list and send regular updates, promotions, and valuable content to your subscribers.
5. Social Media Engagement: Actively engage with your audience on platforms like Facebook, Instagram, and Twitter.
6. Influencer Partnerships: Collaborate with influencers in your niche to reach a broader audience.

Implementing these strategies can significantly enhance your store’s online presence and boost sales.

[BON_Loyalty]

Hi @myatmyo3333,

Thanks for reaching out to the community. I'm Tracy from BON: Loyalty Rewards Referrals.

The idea of selling your own eBook for profit is fantastic! However, since you're doing it yourself, it's crucial to establish a professional and trustworthy brand image, similar to top-tier websites. From the perspective of a product executive, I have some easy tips to help you out:

1.Get a Trustworthy Domain
Right now, you're using a '.myshopify.com' domain. To look more professional, consider buying your own domain name. It'll help build trust with your customers.

2. Add a Favicon
A favicon is a little icon that shows up in the browser tab. It helps with brand recognition. You can add one in your Theme settings.

3. Add an Announcement Bar
If your eBook is on sale, let everyone know! Add an announcement bar at the top of your site and make it sticky so it stays visible as people scroll. You could also include a countdown timer to create a sense of urgency, encouraging people to buy sooner.


4. Upgrade Your Hero Banner
If you don't want the first impression of your customer of your store to become that last impression, m ake sure your hero banner (the main image at the top of your page) looks amazing. Use a high-quality, eye-catching image and keep it within one scroll. Include a strong, action-oriented call-to-action like "Buy Now" or "Shop Now." Take a look at the attached image for reference:

5. Write Compelling Copy
Add more content to your homepage that explains why your book is worth buying. For example, instead of just naming the book, describe it as "the best book to help you grow wealth and achieve financial freedom."

6. Add Customer Reviews
Show off customer reviews and testimonials to build trust. Talk about how your customers grow their money by reading your book. People like to see what others think before making a purchase. Here are an example of a customer review section in the homepage.

7. About your idea
Your idea of using TikTok for marketing your eBook sounds great! It's a popular platform with a big audience. However, with network marketing, maintaining the quality and accuracy of the messages about your eBook can be challenging. Make sure you have a Clear guidelines and perhaps a review process for content creators.
Also, think about how much you want to earn for every dollar you spend on incentives. For example, if you're aiming for a 5:1 return on investment, you'd want to make $5 for every $1 you spend.

I hope my recommendation will help you get more and more sales.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION'.😊

Cheers,

Tracy

BON: Loyalty Rewards Referrals - The top-rated loyalty management software on Shopify!

[myatmyo3333]

thanks you for your detailed reviews