I run a website https://nordicvineyards.com/ and we sell Scandinavian wine all over the world. The site is in english and in german. Optimised with SEMrush for SEO.
What would be the biggest thing to focus on builing traffic? I am thinking of out translating it to all languages possible(which is an ok fee in shopify). I have the domains and trademarks to use other top level domains.
Any feedback ?
Hope you are doing good. Your store looks nice and here are few suggestions.
Organize the header section with minimizing empty space, so that rest of the page flows better.
Make a Header sticky for easy navigation. It helps customer to access menu at any time they want.
Add Testimonials or reviews on the homepage to build trust with the visitors.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 120.000 active Shopify merchants.
I just see your homepage and want to give you some advices. You know, homepage is the most important page to drive your customers' attraction in your store. No matter what the demand is, people are more likely to start their journey from a homepage.
1. Make the menu navigation sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. On our website, we also use a sticky header:
To do this, you can contact theme support for help.
2. Hero banner
Hero banner is the first thing that users see when they visit your homepage. So it's very crucial to increase visitors' engagement. A full-width banner will work better.
You also should make the hero banner simple and straightforward to instantly captivate visitors. So it would be better if you should clearly products you provide on it. Makes users know which product you are having in the first 5 seconds they see the banner.
Or you can feature a best-seller product on the hero banner as the B&H Photo did:
Also, the text put in banner is too long and doesn't stand out. You should use a short and concise sentence, consider using another font.
3. Show of categories on your store
Show collections in your store is a good idea to help visitors have an overview of kinds of product you are selling. If customers want to buy any product, they can click on the collection of that product.
One example for you from our Decoz template:
4. Call to action
Here you should use a Call to action button instead these texts. It is short and goes straight to what you want. It can be "See all", "See full collection"... It can help increase conversion rate.
5. Show product reviews/ testimonials
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. You can check this guide to know more about its benefits and how to make it effective.
You can consult Stellar template here about displaying testimonials:
About product reviews, you can find lots of review apps on Shopify such as Judge.me, Loox, Stamped.io... They all work well with PageFly.
If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.
By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!
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Thank you for your good insights. 🙂 I will take some action from your input. Thing is that I do not know how to change the themes as you suggest but I will investigate and figure it out.
We only have about 30-40 visits a day so it is much about driving traffic using SEO inkluding good content and backlinks. But UX design can be improved. If you have any advise how to get backlinks that are not black hat please adivse.
As the climate is changing the rich fields of south of Sweden is adapting to more wine producers. It wil be a great journey to introduce Swedish wine to the world.
I can assist you in changing the theme.
I sent you message on Instagram.As a Shopify partner,I have 100+ Shopify themes for store owners and I am ready to take your store to the next level.
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