Hundreds of website visitors but still little to no conversions, I would love & appreciate feedback!

[Nina_GKN]

Ive had hundreds of visitors on my site the last couple of months but they are just not converting. I have tried EVERYTHING that I can think of- facebook ads, posting on social media regularly, sales & promotions but still crickets. Im thinking maybe my website theme and design need to be changed and optimized. I would so appreciate any feedback anyone has on what I can be doing better and if there is anything on my website I should change.

THANK YOU! Link to site here:  https://goodkarmanation.com/

[Lee-Strong-SEO]

I've taken a look at your website, Good Karma Nation, and first off, I must say your website design and layout seem quite appealing and user-friendly. It's clear that you've put a lot of effort into creating an engaging online presence.

However, I noticed something that might be affecting your visitor conversion rate. When I initially visited your site, I encountered a browser prompt related to SSL certificates from "tagembed.com." This kind of prompt can be quite alarming for visitors and might be a factor in why they're hesitant to proceed further on your site. 

SSL certificate issues can create a sense of insecurity about a website, which is particularly crucial where transactions are involved. I'm not entirely sure what's causing this prompt, but it's likely linked to some external content or widget from tagembed.com that's integrated into your site.

To resolve this, I recommend checking any third-party integrations or widgets you have added to your site, especially those from tagembed.com. Ensuring that all external content is properly secured and doesn't trigger security warnings is key to maintaining customer trust and improving conversion rates.

Aside from this, your approach with social media marketing and promotions seems on point. Addressing this technical issue could make a significant difference in your site's performance.

[Nina_GKN]

Thank you for letting me know! I ran my website through an ssl checker and it seemed fine. Does that mean I should uninstall the tag embed app ? 

[Lee-Strong-SEO]

Hi @Nina_GKN, 

Yes, I suggest that you remove the tag embed app, as it may be deterring some customers. If it's something you need on your website, you could contact their support and let them know about the problem so they can fix it. It's a server configuration issue that only they can fix.

[PageFly-Kate · Accepted solution]

Hi @Nina_GKN,

This is Kate from PageFly - Shopify Landing Page Builder App.

I really like the elegant design of the page. It's easy to navigate and I can quickly find the information I'm looking for. From my CRO expertise, I have some feedback for your store and hope that they can help you increase UX UI:

1. Make the header sticky

Sticky headers allow customers to easily access menu navigation regardless if they scroll down or up on your page. If you set this, it will help visitors save time to scroll and enhance the overall user experience.

2. Consider changing the hero banner 

Based on my experience, the hero image should be simple and avoid using distracting elements and clutter that may divert attention from the main content. It's better to use an image having a simple background that clearly represents your products.

3. Add “Add to cart” button to have higher conversion rate

One of effective ways to improve higher conversion rates is adding a prominent call-to-action (CTA) button on every product in the product list. This shortcut allows potential customers to make quick purchases without the need for additional clicks to access detailed product information.

You can refer to how a well-know brand such as Colourpop applying this:

4. Ensure consistency for blog post section

For the blog post section, try to use the same size for all of the items. This will make your store look professional and more organized.

5. Create promotion campaign for the upcoming events

I have noticed that your product doesn't have any sales promotion at the moment. This is an opportune time for you to take advantage of the upcoming shopping holiday such as Black Friday or Christmas to boost your sales . The more people reach out, the more famous your brand is. Here are some suggestions I recommend for your store:

• Plan special promotions or discounts for these occasions

• Create flash sale sections to offer enticing deals.
• Entice customers with enticing promotions like Buy 1 Get 1 deals to boost sales and encourage purchasing.

• Optimize your website for mobile users, as many shoppers will be browsing on smartphones.

I hope you find these suggestions helpful for optimizing your website's conversion rate. If you have any further questions or need additional assistance, feel free to reach out.

If these tips prove valuable, kindly give me a thumbs-up or mark them as a solution. Wishing you a remarkable day and continued success in your business ventures. Keep striving for excellence!

Best regards,

Kate | PageFly team

[Nina_GKN]

Thank you so much Kate for the thorough response and helpful tips! Ill definetly keep these in mind and implement them. 

[PageFly-Kate]

Hi @Nina_GKN,

It's my pleasure that my suggestions can help.

Have a nice day!

Kate