I cant make sales

[Gabriel9]

I cant make sales. Ive done hours of research to fix this problem but nothing is working. And it’s not a trafficking problem because i used google ads to get 10000 sessions and still no sales. I just basically threw half my money in the toilet. Can someone find out whats the problem? My Shopify store link is https://amazingt-shirtdesigns.myshopify.com

[WizzCommerce_Co]

Hi @Gabriel9 , thank you for posting here!

To be honest, when I first visited your store, I wasn't sure what your store aimed to sell. I would suggest that you improve the design and setup of your store before investing heavily in marketing like Google Ads. While it can bring in traffic, it often does not result in conversions, leading to high CPC rates without generating any revenue for the store.

I wanted to share some general feedbacks for your store and tips on traffic and conversion with you here that you might find useful:

1. Redesign the Heropage- button & Homepage

• The button on the hero page is very important for driving customers to your product collections, so it needs to stand out and have a truly attractive CTA text for customers. I recommend adding some effects like shadows to give the button a raised appearance and changing the color to align with your brand's concept to encourage customers to click on it more. Additionally, instead of "Shop now" you could use more appealing messages like "Limited stock available. Buy now to secure your item!", "Grab yours today," or "Get our new collections first," etc.

• The hero image is also extremely important; it represents what your store sells and the value it brings. I noticed that your store primarily focuses on Y2K clothing, so you might consider using a hero image that showcases your Y2K product lines. Changing your current hero image will likely make it easier for customers to understand your store better.

• Your homepage is currently empty, lacking any information or products. When a customer enters your store, the homepage will be the first page they see. Therefore, this page needs to provide an overview and highlight your most special and best-selling products. Additionally, featuring items that are part of a sales campaign will further attract customers. You should include a slide for Featured Products or Best Sellers on this page to help customers see what impressive products your store offers, as well as any ongoing discount campaigns.

• Additionally, I noticed that your store has received some reviews, so you could select a few five-star reviews from customers and place them at the bottom of your homepage to build trust with your potential customers.

 2. Lacking Favicon Browse Tab

I notice that your store has no logo brand for the searching tab, I highly recommend that you create one to build trust and make your store more trustworthy. Additionally, you should change the domain for your store; it's not advisable to keep "myshopify.com."

3. Add key USPs section with key icons

Your current homepage lacks key information about products. It may increase the bounce rate as users don't find important content they need. Helpful, easy-to-see benefits icons quickly introduce your products' unique selling points, giving a reason to purchase from you instead of the competition.

 

4. Adding the About Us section on the Homepage

We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand.

I can see that you have not had an About Us page yet but adding a separate section on your homepage would help visitors easy to read without having to navigate to another page. It would improve the user experience in general.

For example:

• 

  5. Make ATC button & price information in unique & prominent styling

  It's important to highlight the key information like the price and call to action. Adding other styling like bold, italic, using different color and font size to the price, and mouse over state for the ATC button to make them more noticeable.
  5. Redesign of text in product page

  I have noticed that all of your products have product names that are too large and too long, making them look unappealing and confusing for your customers. I recommend that you adjust the size and font to be smaller in order to better fit the layout of your store.

  

  

  I have noticed that all your products have overly large and lengthy product names, making them appear quite unappealing and confusing for customers. I recommend that you adjust the size and font to be smaller to better fit the layout of your store.

• 

• Creating a size chart for all products in this format will make your product page much more organized and visually appealing.

In addition to designing the store's layout, you should also set up some promotional marketing activities to capture customer attention and facilitate easier conversion. You can refer to the following tips:

• Add sale badges in the product to highlight the "most popular", and "best seller" tiers to sell faster. You can see the example below:
• Use social proof techniques such as showing the number of visitors, recent purchases, or trending products. I highly recommend using SnapNoti FOMO Vistor Counter - free for all features to build trust in your store and convert visitors into customers more easily.

• Create a free gift pop-up for BOGO (Buy X get next X free, Buy X get Y 50% OFF)
• Create gifts auto-add based on cart amount: Spend $100, get a gift
• Create volume discount with quantity breaks: Buy 2 get 10% off, buy 3 get 20% off

I recommend implementing these changes to improve customer experience when scrolling through your store and, in turn, increase your conversion rate.

If my answer is helpful, please let me know by accepting the Solution and giving a Like !!!

[Gabriel9]

I did most of this waiting for results. I will also do something with the shipping as soon as i have time.

[Gabriel9]

Do you think it’s safe for me to use google ads now?

[Sajat]

Hi @Gabriel9 

Welcome to Shopify Commuity.

Based on the info that you've shared above, let me point out some key things that is a must while opening a ecommerce store.

1. Domain name - It is a must that you use your own custom domain name instead of Shopify Store. It is important to let visitors know that you are authentic/original business. Using development store name does not convey that message.
2. Choose the right theme - While looking at your site, visitors get the feeling that this is a site which is still on development. I can see that you've chosen 'DAWN' theme but have not taken advantage of the sections on the home page. Please populate your home page with more sections like Featured Products, Recent products, Testimonials and some offer banners.
3. Make design more linear - Adjust your product pages with better symmetric Images. The Title takes too much image. Use Product Badges. I believe the titles are too long. You might think of long titles help on SEO but user experience is also a must. 
4. Highlight your price - Since the title are way too long, your price gets lost on those huge product information. Price should be much more visible.
5. Reduce errors on site - Your filters do not work. I can see that the number provided on 'Availability' section on the filter do not match with the number of products displayed on the collection. Please take care of that.
6. Design better product page - Your product title takes too much space. Also, the word SPECIFICATION is split in two lines. Scrolling the specification, we get a list of product images which; if is placed intentionally, should not be place.

In summary, you might spend a lot of money on ads. If the visitor find that site not authentic or have UX, visitors will drop off. Offering great products with awesome prices is not enough if the site itself does not convey the value to the visitors. If you are spending on ads, you should invest some on theme as well. You can purchase theme on Shopify theme store or make your own custom theme, but it should be attractive to the visitor.

This is just my initial thought @Gabriel9 

I hope you take this as a positive.

Thank you,

Sajat

[BON_Loyalty]

Hi @Gabriel9,
I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I completely understand how frustrating it is to invest so much time and money into ads without seeing any sales. It’s tough, and it can feel like you're just throwing money away.

However, I want to assure you that this isn’t uncommon, especially with a new store. Before diving into strategies to increase traffic, optimize conversions, or retain customers, it's crucial to start from the foundation. Your store still needs significant improvements in areas like design, brand positioning, and product presentation. Without these basics in place, it’s difficult to turn traffic into sales.

Here’s how you can approach this:
- Brand Positioning and Design: Your store should reflect a clear brand identity. A cohesive design that resonates with your target audience can make a huge difference. If visitors don’t immediately get a sense of what your brand is about or feel a connection with it, they might not stick around long enough to make a purchase.
- Product Pages: This is where the magic happens. Your product pages should not only look appealing but also effectively communicate the value of your products. High-quality images, compelling descriptions, and clear pricing are key. If your product pages don’t stand out, visitors might lose interest.
- Product Appeal: Take a hard look at your products. Do they look attractive and unique? Are they presented in a way that makes people want to buy them? Even small tweaks in how you showcase your products can make a big difference.

To turn things around, I suggest starting from the foundation of building your store. Research successful brands in your industry—study their design, brand positioning, and product presentation. Use what you learn to redesign your store, focusing on a cohesive brand identity and attractive product pages. Once you've made some changes, seek feedback from the Shopify Community. Experienced store owners and experts can provide valuable insights to help you improve further.

Additionally, you might find it helpful to watch tutorials from influencers who specialize in Shopify store optimization. They often share valuable tips on how to improve your store's design and increase conversions. Here are a few recommendations:
- Wholesale Ted - Check out this video on how to build a successful Shopify store.
- Shopify Masters - This tutorial covers key design elements for an attractive store.
- Oberlo - They offer great insights, like in this video, on how to optimize your store.

By taking these steps, you’re laying a stronger foundation that will make your store more appealing to visitors and increase your chances of turning that traffic into sales. Focus on building that solid base first, and then you’ll be ready to effectively implement traffic, conversion, and retention strategies. You've got this! And if you need any further advice or support, don’t hesitate to reach out.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[jmmarketing]

Your website has a lot of potential, but a few areas could be refined to boost sales:

1. **Design and Branding**: The site has a basic design that doesn’t fully capture the energy of your products. Enhancing the visual appeal and creating a stronger brand identity could help make your store more memorable.

2. **Product Presentation**: Some images are low resolution, and the product descriptions are minimal. High-quality images and detailed descriptions can significantly increase customer confidence and interest.

3. **Pricing Strategy**: Ensure your pricing is competitive within the niche market of Y2K fashion. Customers may compare your prices with other stores, so offering value through pricing, or additional incentives, could drive more purchases.

4. **Marketing and Traffic**: If you’re not getting enough visitors, it’s hard to make sales. Consider ramping up your marketing efforts, such as targeted ads on social media, email marketing, or influencer collaborations, to attract more traffic.

By focusing on these areas, you can create a more engaging shopping experience that appeals to your target audience and encourages them to make a purchase.

[Turbofan1178]

Hey @Gabriel9 ,

In addition to the fantastic suggestions already shared by others in the community, I wanted to highlight the potential of creating a community of fans who are passionate about Y2K fashion. This community could be a great platform for sharing exclusive deals from your store.

If you’re working with a limited budget or don’t have much technical expertise, WhatsApp Channels are an excellent way to get started.

To easily grow your WhatsApp Channel, you can use the “WC: Invite to WhatsApp Channel” app to invite your customers and fans to join.

Just imagine having a WhatsApp Channel with 10,000 dedicated Y2K fashion enthusiasts—think of the possibilities!

Cheers.