Hi! I'd really appreciate some feedback on my store please - www.midlifemotorcycle.com
I am generating some decent traffic into the site, but I'm not seeing any activity in the cart at all. I believe I have a niche that is worthwhile pursuing, the designs are improving all the time, the pricing is competitive, the images are good, and there is a clear call to action but still I don't see anyone adding anything to the cart, and no conversions at all.
I'd appreciate some fresh eyes giving me some feedback, and some tips to improve the number of people adding to the cart.
Hope you are doing good. Your store looks nice and here are few suggestions.
I just reviewed your website its amazing. I have noticed a few things that you might consider taking to make your store better.
Logo: For Brand identity, you need a proper logo to represent your business as its missing on your website. It's a basic or important foundation for branding your business.
Front Images: Use good quality featured banner images with call to action button to captivate user attention.
Homepage: Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design. Include trust indicators on the homepage. Homepage content should be strategically decided. You can add ‘Call to action banner’ ‘New arrivals’, ‘Top selling products etc. on the homepage to engage users.
Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customer's trust and help customers to feel more secure in their buying decision.
Social Media Plugins: Integrating more social plugins on your website to increase traffic. Social media make your business visible and it expands conversion. Its a great way to connect with your new and existing users.
Also checked your site in google insight
You need to work on your website performance’s speed. Low mobile page speed may kill your traffic and affect your conversion.
In order to Improve website speed we need to:
- Remove unnecessary code on a high priority basis.
- Compressed images or Defer off-screen images.
- Web Pages need to be Minified.
- Minimize main-thread work
- Beware of excessive liquid loops
- Decrease thumbnail image size
- Weigh the benefits of installing another app
By fixing these issues, your website speed score can definitely improve. For more details please check
I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!
Awesome Shopify store! And you're right you are very niche so don't give up!
Hope that helps
I just took a look at your store. It is well designed and works well on mobile.
Issues with conversions have more to do with your marketing strategies, pricing, and your understanding of your target audience. I will suggest spending more energy in these areas, but here is some general feedback on how you can improve your store experience.
Having a Quickview/Quickshop option on your collection page will make it easier for your customers to view more of your products. When they are able to easily preview and read the product details without going to the product page, they are more likely to view more products and which in turn can increase their chances of making a purchase.
Most themes already have a quickview/quickshop option, you can check for this on your theme customizer and enable it.
Also, you can get the quickview/quickshop option for free when you install the Collections filter & Search bar by Sobooster app.
Good luck and cheers!
This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.
So I have just gone through your website and here are some of my thoughts about the homepage. First of all, you're right, your niche is worth pursuing and the product images are beautifully done. You’ve put in some hard work and it shows.
However, with that being said, I would like to give you some suggestions for improvement. Hope you find it valuable.
Overall, your page looks good with a clean layout and good niche. And if you looking for a page building solution to turn your vision into high-converting page, you always have the opts for PageFly Page Builder. PageFly has a free plan with 1 customized Home page, 1 customized landing / regular page, 1 customized Product page, 1 customized Collection page, 1 customized Blog post page as well as all our templates and I believe our product can satisfy your need.
If these feedback about the homepage is helpful, please give me a "like". Thank you so much and I hope your business is successful!
P/s: Great store design is a key thing to keep visitors stay while Advertising is to acquire them to visit that place. I have shared some store design tips, now if you want to learn about some useful Advertising strategy you can consider joining this Advertising Webinar: Advertising & The Booby Trap.
We have directors from Sixads, AllFetch, Trackify with us in this webinar. This would help you a lot with your advertising strategy, but you should sign up now cause we only take the first 100 sign-ups
We did a video review of your store:
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
All the best!