I have 1,000 session but 0 conversions or even added to carts.

[AltairGold]

I have been running Facebook ads for a while and I'm sure I'm targeting the right people but I have 0 conversions in any category. I've looked around and I'm concerned it boils down to selling expensive produts but not having the images nor site to match it. I am not sure though, please provide me with some feedback on what is possibly preventing me from  getting sales. 

https://altairgold.com/

[P1Commerce]

Your site looks like every scam site on the internet and lacks credibility and trust:

• Layout/design looks cookie-cutter and unprofessional - especially for a jewelry site
• Testimonials look fake
• Photo quality is poor
• No real social presence to the brand
• No address or phone number
• No person associated with it
• The contact email is a gmail address
• There's an Altair Gold publicly traded company and it looks like the site could be trying to exploit the brand name
• Domain is recently registered and private
• No Google Business Profile
• No Third-Party Reviews

There are literally hundreds of thousands of places to buy jewelry on the internet.
Ask yourself, why would they pick this one?

[AltairGold]

Hello, thank you for the feedback. I am quite confused on the difference between google business profile and google merchant center and what their uses are?

[P1Commerce]

Google Business Profile is how you get your business to show up in Google Search. Google Merchant Center is how you get your products to show up in Google Shopping (both paid and organic listings).

Google Business

Google Merchant Center

[AltairGold]

So would I have to re list my products on google business?

[P1Commerce]

Products don't go on Google Business, your Business Details do. There's lots of videos available to be able to help you out. Note that you need to have an address to list on Google Business, which helps with credibility. https://www.google.com/search?sca_esv=a142d6466750453f&q=how+to+get+started+on+Google+Business&tbm=v...

[PageFly-Kate · Accepted solution]

Hi @AltairGold, I'm Kate from PageFly - Shopify Landing Page Builder.

Congrats on your new store! Great product that you are offering, I love it. But if you are conducting ads, the design of your stores needs some improvements. From my Conversion Rate Optimization expertise, I would like to give you some advice to make your store more stunning & help you better convert.

1. Invest more for the hero banner of homepage

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. As I can notice now, the current banner may cause visitors confusing feelings, due to those reasons:

• Lack of bespoke image of what products you are selling
• Lack of heading & subheading text describe your brands and your core products
• Lack of Call to Action button to guide customers what to do next

Invest more on the hero image and content to attract visitors at the first glance & add a level of professionalism.

You can take this banner below as a reference:

2. Improve main menu bar

Your current menu bar is very small to notice and disappear when the users scroll down the site. You should expand the menu so that it's highly visible and also make it sticky to the top of the page.

By ensuring that users can easily navigate, sticky menus can help keep users engaged with your content. They're more likely to explore different sections of your site if they can easily access the menu at any point, potentially increasing the time they spend on your site.

3. Make an integrated styling for the site

Use a unified font, size & other styling for heading, subheading & paragraph to display your content. It would increase the professionalism & UI of the site.

Reference:

4. Add About Us section

We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand & highlight how you differentiate from other competitors.

Reference:

5. Optimize your product description display

Your product description is very lengthy. Consider compressing it into accordions / content tab (collapsible content tabs) so that your product pages look better-structured & the shoppers' experience is enhanced.

Also, your product images can be better showcase using other layout which save time scrolling & make them more stunning.

Reference:

That’s all of my feedback. Hope it will help you grow your business better. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

Cheers,

Kate | PageFly Team         

[AltairGold]

Will be implementing all of these solutions, I was considering using page fly to create a new home page, do you have any suggested templates. Thank for the help.

sincerely,

[PageFly-Kate]

Hi @AltairGold,

Great to hear that! Thank you so much for choosing our app. For the homepage you can consider Nivellia template with media-focused layouts, great for selling jewelry & other beauty products. Hope you have a fulfilled experience with us.

Have a nice day!
Kate

[MooseDesk]

Hi @AltairGold 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Helpdesk App.

Congrats on your new store! Your store looks really stunning. I can tell you have put a lot of effort into building this. However, I have identified several areas where enhancements can elevate your interaction with our site. Here are our recommendations for improvements,  please kindly check: 

1. HomePage:

• Hero Section: The hero section plays a crucial role in creating a strong first impression and showcasing our products effectively. Ensure that this section includes compelling copy and eye-catching imagery. Here's a great example to follow:

• Consistent Styling: Consistency in styling elements such as font, size, and color scheme across the entire site enhances professionalism and brand identity. I noticed that your current heading sizes appear inconsistent. I recommend implementing consistent styling throughout the site to create a cohesive and polished look. 

• Highlight your Featured Product Section: The Featured Product section is prime real estate for showcasing our best-selling items. Consider using more attractive headings like "Best Sellers" to draw attention. Additionally, displaying attractive prices can increase click-through rates and encourage users to explore further. Take a look at this reference below:

• About Us Section: The About Us section provides an opportunity to share our brand's story, vision, and product value with users. I recommend highlighting images in this section, such as using gifs or videos, and including prominent CTA buttons.

• Customer Review Section: This section provide a vital component that can significantly impact purchasing decisions and overall user experience. You should consider customize this section to enhance its credibility and trustworthiness. Please review this example below: 

2. Product Page:

• Add Cart Icon into Cart Button:  I see your add-to-cart button does not include the cart icon. I recommend you should create a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

• Customize Product Description: Make product descriptions clear and organized by structuring them with headings. This allows customers to navigate and find information easily. Refer to the example below:

Moreover, providing multiple images of the product can help stimulate interest and encourage purchases. I recommend including images from various angles, close-ups, and lifestyle shots to give users a comprehensive view of the product.

3. Support

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

---

So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead!

[Neha-Bitqit]

Filters are very important for customers to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store. Other significant observations for store optimization are as follows:

1. Incentivise customers with irresistible offers that boost your checkout rate by 25%+.
2. Get yourself a professional logo designed. This will add brand value to your store.
3. Make sure the free shipping top band is visible on all the pages.
4. Make sure your social media pages open at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence.
5. You can add Sitemap on the site footer, again these also help in building search engine content.
6. Add a Contact Us page, add email address, phone number, and contact form for the visitors.
7. Taking someone to the cart is a challenge. So to make them buy from your site, add a longer product description as it leads to better SEO ranking in Google search. Ref article from Shopify 
8. Make sure the newsletter section is available on all the pages of the website.
9. Put "Secured and trusted checkout with" in your footer.
10. If you have high traffic, at least we can capture their interest and send them emails/notifications later. You can use tools like pushowl, pushcrew, etc to set up website notifications. It will help you run campaigns later.
11. Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high-intent users and their conversion rate is higher than normal users. Check out the features live here.

I hope you find these suggestions helpful in enhancing your store's performance and providing an improved experience for your customers.

Best Neha - Shopify Expert