I have No sales. Why?

[LegalDocuments]

To the community:

I recently created a new digital download store. I have connected social media and also email marketing through ConvertKit. I believe everything is optimized and I use Reconvert on the store as well. 

I'm able to drive some traffic to the site but I see very few Reconvert conversions and have had zero sales on the site other than me testing it to make sure it works. 

Is there something that I can modify or change to get people that take my quiz to actually purchase items? 

If there are other apps I can install that encourage confidence, if I should drop prices, or solicit feedback from users with an app that would be great... 

There's got to be something that I'm missing and I'm sure there's some experts out there that could help me.  Thanks!

The Shopify store is:

www.legaldocuments.ai

[Waletech]

Hello there, I understand it can be frustrating not seeing results despite all the hard work and dedication you’ve put in. I’d love to know, what tools are you currently using to drive traffic to your website? Have you worked on search engine optimization (SEO), traffic-to-sales marketing, or perhaps a Pinterest strategy campaign? What’s your current approach?

[LegalDocuments]

I currently have a Google promoted landing page created through Unbounce that offers a freebie sign up to add to a Convertkit email marketing sales funnel.  I also have a Facebook advertisement to bring awareness.  Neither of these  marketing avenues have a significant budget.  I have all of the other social media platforms and YouTube but don't have time to actively post.  I want to enable tick tock and Pinterest but have yet to do so...

The hope would be the current modes would drive the traffic and then sales.  I'm not seeing too much traffic, and can easily dial up the advertising spend, but I'm wondering if the site and the Shop Quiz are configured best or where else to turn.  Thanks!

[TheResearchGuy]

Hi there, Legaldocuments, 

Congrats on your launch! It's quite normal to not see visitors or sales going through until you get a comprehensive marketing strategy in place, but with patience, a plan and a budget you will get to a place where you're selling as expected. 

Now regarding your website I have a few comments that should help you build trust and clarify what and why your products are best suited for your target audience: 

1. It's unclear what the unique selling point of "Legaldocuments.ai" really is, compared to a regular legal document business. 

Suggestion: Use the above the fold area of the homepage to address this with a clearer USP such as this: 

2. If everything is "on sale", then nothing stands out.

Suggestion: Pick a best selling item to discount in order to get revenue and collect reviews. This will in turn result in more sales and even more trust being built around your service. 

3.  The "sale" badges are not contrasting enough. 

Suggestion: Ditch the white color of the "sale" message and go for a type of orange that contrasts with your site's theme and background image. 

4. I don't think "product" images will drive sales, but rather benefits and features of the legal document. 

Suggestion: Since "contracts" and legal documents aren't visually appealing, I don't expect images of the actual documents will bring sales or address questions from users. 

Here is a different layout you can use to clarify what the products are and what they're helpful for (I've also left the price hidden until the product page):

Let me know if this was helpful by liking this and marking it as a solution! 

Thanks!

TheReseachGuy

[PageFly-Kate]

Hi @LegalDocuments,

I'm Kate from PageFly - Shopify Advanced Page Builder App. 

Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:

• Have a sticky header

If your website visitors are looking for a particular product while browsing, what's the usual action they would take? They might have to scroll all the way up to the page's top to find the search bar, which can be a bit of an inconvenience. However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers.

Another thing you might care about is that the sticky header with the current logo might take significant space while scrolling. So I would like to suggest that you reduce the size of the logo to save more space to showcase the products.

• Highlight sale campaign

In the section I captured below, the product sale badge could have been much more prominent if you use another background color for it.

• Keep styling consistent

A crucial element for an online store's homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.

But kindly rest assured that all CTA buttons should have the same styling to boost the conversion rate.

• Recheck image quality

In summary, incorporating high-quality product images increase conversion rates. You can effectively enhance conversions and drive business success by leveraging visual appeal, establishing trust, and creating an emotional connection with your visitors.

So please recheck these images:

Here are some suggestions for you:

Optimize the Quiz for Relevance and Personalization:

• Ensure that the quiz accurately addresses the needs of your visitors and provides highly personalized recommendations based on their answers. The more aligned the product suggestions are with their responses, the more likely they are to purchase.

• After completing the quiz, offer immediate product recommendations that emphasize the unique value of each digital download for that user. Consider including a brief description of how the product solves their specific problem.

Improve the Post-Quiz Follow-Up:

• Set up an email sequence triggered by quiz completions. Send personalized emails based on the user’s quiz results with clear calls to action, showcasing product benefits and offering a small discount or bonus to create urgency.

• In the post-quiz confirmation page, highlight limited-time offers or exclusive discounts. This can motivate users to take immediate action.

Enhance Trust and Confidence:

• Add trust elements like a money-back guarantee, free samples (if applicable), or a satisfaction guarantee. This helps reduce risk and builds customer confidence.

• Include testimonials and reviews from users who have previously purchased or benefited from your digital products. If you don’t have reviews yet, consider asking your initial customers for feedback and displaying it prominently.

Create Urgency and FOMO:

• Introduce urgency elements like limited-time promotions or countdowns on the product page. Highlighting that the offer or price may not last encourages immediate action.

• Display how many people have purchased recently or are currently viewing a product, if applicable. This generates a sense of urgency and builds social proof.

Pricing Adjustments and Testing:

• Consider running experiments with different price points. Sometimes lowering the price slightly can result in more sales, but it’s important to balance perceived value with pricing.

• Bundle products together to offer more value for a slightly discounted rate. This can increase average order value and attract users who feel they are getting a better deal.

Feedback for Non-Converters:

• Implement a subtle feedback request for visitors who took the quiz but didn’t purchase. Ask why they didn’t proceed with the purchase to gain insights into potential roadblocks (e.g., pricing, product relevance, or hesitation).

• Use an exit-intent popup to ask users leaving the site what prevented them from purchasing or offer a final incentive (like a small discount) to retain them.

Cart Recovery Tactics:

• Send follow-up messages to visitors who leave the site after adding products to their cart. These messages can include reminders of what they left behind or a small incentive to complete the purchase.

• Emphasize the urgency of completing their purchase (e.g., limited stock or time-sensitive offers).

And that's my feedback! Hope it helps you boost the conversion rate.

Cheers!

Kate | PageFly Team