There is no need to worry about if you are not getting enough sales using Facebook and Instagram, it always good to try from social media but when you are getting less or no sales, then you should definitely use google ads.
Google Advertising is an online advertising platform where you can pay to advertise Shopify stores, products, and content. There are five types of Google ads. Research and shopping are very important to you. There are some best practices you need to follow in google ads:
- Clearly define the product and offer categories you want to emphasize. You need to invest in them. The secret is to think strategically and make choices in areas where there is a lot of positive feedback.
- You pay for the upgraded rankings, but you still have to explain your business offer so you can choose a ranking. This requires careful selection of keywords along with relevant page content. You need to master the basic skills: Choose killer keywords wisely for the location.
- Use remarketing to consolidate your presence and generate customer loyalty.
- With Google AdWords, you can calculate every pound invested in a campaign. Advanced ROI allows you to design your budget in a whole new way. The question is no longer what you can afford to spend, but how much do you want to spend! Examining the results of your campaigns can determine where your margins are increased and what optimizations will be made for better results. Click-through rate, conversion rate, average basket, cost-per-click, and Quality Score all impact ROI.
- Optimize your site
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