I Need Some Feedback On My Store

mharr99
Tourist
7 0 4

Hi Guys,

I recently launched the first version of my store, it's very basic at the moment and I still have a lot of stuff I need to add (including policies lol); however, I have made a few sales, mainly through organic/free marketing on social media. I have just launched my google ads campaign a few days ago, I made a sale on the first day and since then I've received nothing. I've had several 100 people click on my ad, visit my store and begin the process of my funnel; however, they all and when I mean all, every single person who visits my website makes it to this stage and then leaves. My funnel is pretty much, visit website > select a product > customise product > Add to cart > Purchase, the stage at which everyone leaves is during the customisation process. I have come up with several reasons as to why they're leaving, but since I cannot actually see what they're doing it's all assumptions at this point. Some I the reasons I thought people aren't buying is because:

- The price (However my price is relatively average compared to competitors)

- Taking too long to load

- Too hard to use

- Not working properly

- Not what they're looking for

- Not ready to buy/comparing options

- Not a buyer, just someone browsing the internet

 

I would really appreciate some feedback, I've tried contacting customers as they browse the website and use the tool but 99% of them do not reply. You can find my product page at www.getcustomized.com.au/pages/create-a-phone-case to get to the customizer just click on a random case model and it will take you to the tool. I am very open minded and would really love your opinion, feedback and some constructive criticism. 

Replies 9 (9)
DanBim
Shopify Partner
194 17 54

Hi @mharr99, I guess the issue is the price of the item, $50 for customize case is little expensive!

Ryviu - Product Reviews app - Trusted by over 40.000+ merchants.

hori_tran
Shopify Partner
6 1 2

Hi @mharr99 ,

I went through your website and tried to customize one in your store.

1. The point is that I don't have any ideas in my mind to create a customized phone case. Why don't you show some fantastic samples, your customer feedback?

Your home page is important. You should show the best designs, hot stickers, trending memes,...

In your field, design and catching the tendency is the main factor to win.

2. And you can consider your price. Finding some way to reduce it.

3. Side things:

  • One thing I noticed while on your website, was that you have Powered by Shopify in your footer. While we love the advertising, here is how you can remove that:

Step 1. Navigate to your Online Store > Themes section of your admin.

Step 2. In the Action drop-down menu next to your current theme, select Edit Languages.

Step 3. In the Search Translations bar next to Filter please type in "power".

Step 4. Under Powered by Shopify, in the text bar, just put in a single space. This will erase the Powered by Shopify. In the top right corner, select Save.

  • Your store is lacking a favicon (an icon next to your web address tab), which might undermine customers' trust in your brand and products

hori_tran_0-1634282959442.png

 

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Thank you and have a nice work!!!
mharr99
Tourist
7 0 4

We appreciate the feedback The price is relatively average compared to other brands we consider competitors, the product is a premium quality product manufactured with the best equipment available, there are also a lot of other reasons why we've priced it as an "expensive case". We do try to convince first time buyers to buy with a 20% discount; however, they don't seem to be interested, even the people who've added the product to their cart, they don't opt for the discount which is very visible.

mharr99
Tourist
7 0 4

I really appreciate the feedback. I'll implement the majority of those points tonight, as for point 1, do you think a quick high quality 15 second video of people with different custom phone case designs would work? Where would you put the video?

hori_tran
Shopify Partner
6 1 2

if you segment in a high price for your product, you should show the difference with other low price cases.

You should make a review video to compare them or an article about that. On other hand, you can show comparing images.

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Thank you and have a nice work!!!
mharr99
Tourist
7 0 4

@hori_tran I don't really want to compare to other brands, but I do show the benefits/reasons why it's a better product without actually mentioning other brands/products on the market. I am also having videos produced which are a drop test video, manufacturing the product video, using the customizer tool, and possibly an unboxing video.

hori_tran
Shopify Partner
6 1 2

Your ideas are good.

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Thank you and have a nice work!!!
UpPromote
Shopify Partner
86 2 14

Hi @mharr99,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

I know one of most popular reasons why merchants got 0 sale in several months is about marketing strategy. Someone got trouble in store design, however, someone feel confused when choosing the right marketing strategy for their stores.

 

Regarding marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

 

Tip 1: Sell your products in social channels such as Facebook and Instagram 

The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources. 

However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

 

Tip 2: Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

UpPromote_3-1634366402598.png

 

 

Tip 3: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

 

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

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The advantages of affiliate Marketing compared with other methods

 

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

UpPromote_2-1634366277634.png

 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

 

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

 

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

 

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

PageFly
Shopify Partner
2059 290 1575

Hi @mharr99, it's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations can be beneficial to you in improving your store performance.

Page UI design 

First of all, I need the pop-up form and some sections below from your page need to be improved in the UI design. Please have the clear Heading, Text, and Call to action button in EACH of them. This impressively triggers the customer's willingness to interact with your page.

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I recommend you never leaving a section with NO call to action button. This drives customers to nowhere and makes them bounce from your store.

PageFly_1-1634402014827.png

Especially, with the Product details section, the buttons such as Buy Now or Add to cart should never be missing or unclear. You should place them in the most noticeable spot, with big size.

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Create 'Why us' and 'FAQ' page

To keep the Product page not too long, which makes the customer feel hard to decide the 'Buy' action, you should separate the rest of your page into new pages and put them in the navigation menu. This way, customers can still find the information they need whenever they want to.

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Add Cross-sell section

It is necessary that on the Product page, you include the 'People also buy' or 'Recommended for you' section. You can show products based on customers' preferences or suggest them to buy other products just like your previous customers. Eventually, you can increase the average order value.

You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies. By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!

You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!

 

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

 

 

 

 

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