Feedback for your online store from the community
Hi Everyone! I'm building a store for a beauty device. I've completed the homepage and I want your feedback on how it looks. https://getliora.com/
It looks nice
Hi @zeeshanbhatt,
This is Kate from PageFly - Shopify Landing Page Builder App.
Overall, the homepage layout and color palette are well-designed.
I'd be delighted to provide some suggestions for your store to help you further enhance its appeal and attract more customers. Here are a few ideas to consider:
Homepage
1. Add direct link for announcement bar:
I realized that you offer a sales promotion. For better alignment with your content and to enhance user experience, consider directing this link to your product page or collection page. This change could significantly improve navigation and potentially increase your conversion rates.
2. Newsletter section
Ensure you offer benefits that create a win-win situation for the customer. Use attractive phrases like "up to 20% discount" to incentivize newsletter sign-ups.
Like this:
3. Add shipping and return information on the footer
Offer transparent details about shipping durations, fees, and return procedures. This clarity builds trust and lessens any hesitation to purchase. This can be added from your theme settings.
Product page
1. Sale badge
Highlighting the Sale badges: By making Sale badges more prominent, customers are more likely to notice and focus on discounted or special offer items. This can increase the perceived value of these deals and encourage more purchases, as customers often look for and are motivated by discounts.
2. Re-arrange product information
At present, there's too much information on the product page, making it hard to focus. Think about rearranging it and using icons to make the section clearer and more attractive.
Like this:
I would also recommend reaching out to friends, family for feedback on your website. Their honest opinions can be invaluable.
Feel free to ask for a more detailed analysis on any specific area, or if there are particular challenges you are facing.
Good luck!
Kate - PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!
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Good day to you @zeeshanbhatt,
Thanks for reaching out to the community. I'm Tracy from BON: Loyalty Rewards Referrals.
First, I'd like to compliment your website. The overall interface is quite neat, trendy, with smooth motion effects. I can see that you have poured a lot of time and effort for this store 🙂
From the perspective of a Product executive, I have a few suggestions to help you improve your website:
1. About the branding color
The only thing I think you should consider about the overall interface is your current branding color. The current pink is quite striking, it can be a bit harsh on the eyes for store visitors, especially on the catalog page. I suggest choosing a different pink tone that is more soothing to the eyes. You can search for the keyword "color palette" on the internet, you'll find more pink options to choose. Besides, this neon pink background color makes the text color (which is white) on the website appear submerged and quite difficult to read.
2. About the product page
- Build trust with social proof: Customer reviews provide authentic insights from real buyers, helping to build trust with potential customers. When visitors see positive feedback and high ratings, they're more likely to trust your brand and feel confident in making a purchase. You can add a review section under every product page that show customer feedbacks about that product, or install a review app and import reviews to your product page.
- Add a description for Pedicure Wand 2.0: As I see here, you sell 2 products on your website. While the Liora Facelift 2.0's product page is very detailed, the Pedicure Wand 2.0's product page only contains some images but no description. Please add a description there so that customers can understand that product better.
3. Add more sections to the website
- Add a FAQ section: There must be a lot of questions you receive from your customers about the products, so it would be really helpful if you add the FAQs section to your website. FAQ page is a quick way to provide valuable information to your customers and take a good care of their concerns. Some questions related to your products can be: how and when to charge the devices, what to do when the device is broken, what happens if customers lost the charger, how to clean the device, etc.
- Add a blog section: Your product is quite specific, so it would be better if you could add tutorials on how to use the product, compatible products for each skin type, or tips on how to maintain the device better. It's the best if you can collect dermatologists' statements to prove the effectiveness of the products.
- Add a policy section: Providing transparent and clear information about your Order & Shipping policy, or Warranty & Returns policy gives a trust signal to your protential customers, especially for high-quality beauty devices.
4. Add a loyalty program to build a customer base
You should consider using a loyalty program to encourage visitors to become your customers and customers to become loyalty members.
Good luck and I am looking forward to seeing more of your website 🙂
If you find this helpful, please let me know by giving me a 'LIKE' or mark it as a 'SOLUTION'.
Good luck!
Tracy
Need a loyalty program that actually works? Check out BON Loyalty, the top-rated Shopify loyalty app (Free plan available).
I checked out your store, and I can see you’ve put a lot of effort into designing a sleek and professional homepage for your beauty device. You’ve got a clean, modern layout, which is great for a beauty brand. Now, here’s some feedback to help improve the user experience and conversion potential:
Overall, you’ve got a great foundation—just a few tweaks will help improve user engagement and conversions. Focus on making your value proposition clearer, improving mobile UX, and adding more trust signals.
If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.
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