I thought I'd ask for some store feedback. This is my first self-designed website.

[Head-Knuklhead]

I'd love some constructive feedback. I only have the single product as of right now, but there will be additional products in the new year. I realize there are limitations to only having one product to build SEO and content around, but I thought feedback would be helpful nonetheless. 

I haven't done any paid ads or much social media, so web traffic is largely due to in-person events. Any cost-effective ways to boost searchability or visits would be helpful as well. Thanks!

[heddykhalifa]

Hey Head-Knuklhead,

Heddy from Gameball: Loyalty Program & VIP here!

Your site has a clean design, which is great for user experience. I would maybe change up the font and go for something that looks more polished. Since you have just one product, consider telling a compelling story around it, emphasizing its unique features and benefits. What made you decide to start this business? What pain points did it address? The more personal, the more relatable. Adding customer testimonials will build trust, and with Gameball, you can reward customers for leaving reviews and sharing their experiences on social media, enhancing engagement.

For searchability, optimize your product description with relevant keywords, and think about starting a blog related to your niche to attract more organic traffic.

[PageFly-Kate]

Hi there, I'm Kate from PageFly - Shopify Landing Page Builder.

Congrats on your new store! The website is informative & I had a good experience exploring it. However, regarding the store design, from my Conversion Rate Optimization expertise, I would like to give you some suggestions to make the store more stunning and better convert.

1. Homepage

• Add announcement bar with countdown timer and make it sticky

I notice that currently you are running on a promotion, you can consider adding a countdown timer as an announcement bar for limited-time offers to create a sense of urgency and drive conversions. Also it’s important to make it sticky even when scrolling down to keep reminding visitors about the promotion.

You can take this as a reference:

• Invest more on the hero banner

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. The current banner doesn’t really stand out from other sections on the homepage. The Call To Action (CTA) button is placed at the right corner and can not catch visitors' attention also. Consider adding the heading, paragraph into the hero banner and make the CTA button center.

You can take it as a reference:

• Make the styling of font more reasonable

Improve the styling of the font throughout your store. Highlight the title of each section and key things on purpose, instead of all the text.

• About Us Section

Visitors who land on your site for the first time might seek out who is behind the product, and why they should buy from you. So consider adding an About Us section to introduce your brand.

For example,

• Testimonials section

Testimonials are an important touch point especially with first time visitors. I understand your store is new but you still should consider adding a section on your product page to showcase them. Remember to add customer avatars & star rating to increase authenticity to testimonials and the chance to convert.

Reference:

2. Product page

• Make Add to cart button & price information in prominent styling

It's important to highlight the key information like the price and call to action. Adding other styling like bold, italic, using different color and font size to the price and mouse over state for ATC button to make them more noticeable.

Reference:

• Add a sticky add to cart button to product page

A sticky Add to cart (ATC) button remains visible on the screen as users scroll through product details, images, and reviews. This reduces friction and ensures the call-to-action is always accessible, making it easier for shoppers to make a purchase decision without having to scroll back up.

Reference:

• Optimize product description display

Your current product description is very lengthy & text-heavy. Consider compressing it into accordions / content tab (collapsible content tabs) so that your product pages look better-structured & the shoppers' experience is enhanced.

Reference:

• Add more product images: Show more how your products are used in real life or unique details/patterns of them, which can increase the likelihood of making a purchase.

That’s all of my feedback in terms of the website design. Hope it will enhance your website's look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!

Cheers,

Kate | PageFly Team         

[Head-Knuklhead]

Really great advice and insights. Thanks Kate!

[Bundler-Manuel]

Hey there @Head-Knuklhead I might be missing something here but I can’t see your store link here, would you mind sharing it as a reply to this so I could see it?

[Head-Knuklhead]

I put the website is in my profile. Obviously the wrong way to go about this.

https://www.knuklball.com/

[MooseDesk]

Hi @Head-Knuklhead  ,

Thanks for reaching out to the Shopify Community! I'm Mia from MooseDesk , your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience  

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check:

1. Hero Section: The hero banner is the first point of contact for customers, so it needs to be visually appealing and informative. I recommend you should replace the main hero image with a dynamic, high-quality visual that showcases someone using the Knuklball. Include a compelling headline like "Relieve Muscle Pain Anytime, Anywhere," and a bold CTA (e.g., “Shop Now” or “See How It Works”)

2. Highlight Key Benefits Section: Add a row with three icons beneath the hero section for quick visual cues on benefits like "Portable," "Durable," and "Effective Relief." This helps communicate product value immediately.

3. Add Customer Testimonials: A section for reviews or testimonials can build customer trust and improve purchase decisions. Positive feedback from others will enhance credibility and influence buying behavior.

4. Educational Section: Create a short section with a graphic that highlights how Knuklball targets specific muscle areas. This could be accompanied by a “Learn More” link to a more detailed explanation.

5. Revise Product Section in your HomePage: You can change your product showcase section to make it better clarity in term of visual. 

• Use larger fonts or bold text for the most important benefits (e.g., "Deep Muscle Relief" or "Recommended by Therapists") to make them stand out.

• Call-to-Action: Add a subtle CTA within the section, such as “Shop Now” or “See How It Works,” to direct users toward purchasing or learning more about the product.

6. Add Live Chat Support for your store

I can see that your website lacks a help widget and live chat feature to allow customers to contact you immediately. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases

I suggest exploring MooseDesk, a free Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as order tracking and an FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!