I want a feedback for my store

[Gouravmittal]

www.fashionatangeles.com

[QuickCEP- · Accepted solution]

Hi,  @Gouravmittal 

Overall, I really like your website, and I still have some suggestions for you to improve.

Homepage

Website color matching

According to your description and the pictures displayed on the website, I assume that your website is dominated by female customers, but the overall tone(colour) of your website is too dark, and the website with women as the main body has warmer tones, which will have a better visual experience and impression, like pink, orange, etc.

Set a languages or currencies button

in the upper-right corner, I think you could add some languages or currencies button, so that you customers can choose whatever they like.

banner

I think your banner should show as much as possible the highlights of your product, or your explosive products. I didn't see some factors related to "fashionatangeles" in this picture. Maybe you can add more banner pages (like some models with your clothing style) to play on your website.

Speed of the website

According to the feedback of PageSpeed, the opening speed of the website is a little slow, it needs to be optimized, and the performance of the server needs to be examined.

customer trust

It is recommended to add customer testimonials on the homepage, which can improve customer trust and conversion rate. For details, please refer to the case of the picture below. It is recommended to add it above the ‘get the VIP access’.

VIP benefits

The position of Get the VIP access is too low, and the content of this piece should be moved up. After all, users may not see the bottom position. Therefore, it is recommended that you increase the pop-up window function and release product promotions to attract Customers leave their email addresses. After they do that, you can reach the customer through follow-up email marketing to increase the conversion rate of the user. A specific example is shown as the picture below:

Checkout

I have tried checkout, and I found that you don't have pairing recommendations. For example, when your customers have added a skirt into the cart, then you should have a popup to recommend her to buy a handbag with it. It's part of marketing automation, and it is really necessary to have it on your website. Another issue is that it seems like you don't have any retain actions when your customers abandon their carts. Marketing is an extremely important part of running a store.

Overall, your online store is pretty good. If you find this answer helpful, please give us a Like + Accept the solution.

QuickCEP

Best Wish