I’m Theodore White from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Design a detailed header
You should avoid the side menu as it takes time to load & use. Instead, please place all the information in the header as it will help customers navigate from every part of the homepage to any page of your store more conveniently.
2. Recheck video quality
It's great when the video can tell a story and keep users stay on the site. However, it's now of low quality so you should recheck this as soon as possible because this video is in the hero section which will create the first impression on your visitors.
3. CTA button
It’s such a loss when you missed a “Shop now” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
4. Include testimonials - feedback from customers
Customer reviews serve as evidence of the quality of your products. This section will assist in establishing trust with customers. You can display rating stars for each product or incorporate customer reviews in the form of text and photos.
5. Incorporate a section highlighting your brand's narrative
A business can distinguish itself through its unique brand story. Sharing your brand story helps customers gain a deeper understanding of your business and makes your store more appealing.
With Father's Day around the corner, it's the perfect time to boost your store's conversion rate by:
1. Interact with your audience on social media
Make use of social media platforms to engage with your audience and produce content specifically tailored for Father's Day. For example, you can prompt customers to share your products and tag their fathers in their posts. Organize contests or giveaways to generate enthusiasm and encourage user-generated content.
2. Run Social Media Campaigns
Generate captivating content, running targeted advertisements, and sharing visually appealing stories and visuals associated with Father's Day should be taken into consideration. You can also encourage the creation of hashtags to enhance visibility.
And that's my feedback! Hope it helps you boost the conversion rate.
Theodore | PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!