I would like feedback on my store.

[Kitty-25]

I want to improve my sores appearance and SEO. Some good feedback would be much appreciated.

It has been a while since I have done any updates. I would just like to get some direction before I start making changes. 😊  Felicity Sewing Patterns, baby and children's clothing sewing patterns

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. To enhance the appearance and SEO of your website, there are several key areas I would suggest focusing on. I have viewed your website and hope our expertise can help you. 

First, simplifying navigation can significantly improve the user experience. Organizing your patterns into clear categories based on skill level, type, or age group will make it easier for customers to find what they’re looking for, thereby enhancing their overall shopping experience. Additionally, consider adding more descriptive tags to your product categories. Instead of using generic terms, specific tags that highlight features such as "summer dresses," and "winter collection,” can improve both SEO and user navigation.

In addition, incorporate a clear CTA on the hero section of your homepage. It can encourage visitors to take specific actions such as signing up for a newsletter or exploring featured patterns, which can boost engagement and conversion rates. Implementing an effective CTA could guide customers toward important interactions, making their journey through your site more intuitive and enjoyable.

Moreover, adding a loyalty program widget to your homepage can significantly enhance customer retention. A loyalty program rewards customers for their purchases and encourages repeat business, creating a sense of community around your brand. To facilitate this feature, you can consider our Ako Marketing app, which allows you to set up a loyalty program with a homepage widget and automatically applies rewards at checkout, making it easy for customers to earn and redeem points. By implementing these strategies, you can create a more appealing and functional website that attracts and retains customers while improving your search engine visibility. 

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful. 

[BON_Loyalty]

Hi @Kitty-25 ! I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. 

First of all, I want to compliment your store: it’s very informative, everything is presented in detail, and I was able to find all the information I needed when shopping. Additionally, I’d like to suggest a few points to help improve your store further:

1. Add a favicon to your website
Including a favicon will enhance your store's brand recognition. You can set it up in the Theme settings.
https://prnt.sc/BskaW8ebMuka

2. Unify the fonts on your website
Standardizing the fonts across your website will help create a cohesive branding experience for your store and improve user experience, especially on text-heavy pages like FAQs.
https://prnt.sc/rR4cegBbz0h5

3. Enhance the product view experience
I had some difficulty viewing product images, possibly due to the image proportions not being optimized. This made it necessary to scroll up or down every time I selected a different image: https://www.loom.com/share/06478c7c41364da68221aa4f5ecd3ad6?sid=78bb372b-c226-44d6-9d86-ceace2cc5c11
Additionally, the size guide shouldn’t display all its content by default. Instead, consider placing a hyperlink under the product quantity selection box with the text "View size guide." This will make your product page cleaner and keep the focus on the product itself.

These suggestions are very easy to take action, so I hope it will not take too long for you to see the improvements. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😀

Cheers,

Tracy | BON Loyalty team

[mageplaza-cs]

Hi @Kitty-25,

I am from Mageplaza - Shopify solution expert. I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve UX/UI of the website:

1. Improve search feature

You should make an auto -suggest search bar with large product images, show price and discount information, including color search, collection search, etc functionality to enhance search bar. This will help customers find their needs quickly, enhancing their shopping experience.  Below is a reference:

2. Adding promotional sections on Homepage

Additionally, featuring sections like "Best Sellers" and "On Sale", New arrivals on the homepage can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:

I hope my suggestions are helpful, feel free to give me any feedback. Good luck!

[AnalyzerAI]

Overall Score: 8.5

Color: 8
Review: The website uses a clean and soft color palette, primarily white background with blue accents, which gives it a calm and professional look. The use of pastel colors in the product images also adds to the overall gentle and appealing aesthetic.

Suggest: To enhance the visual appeal, consider adding more contrast between the background and the text to improve readability. Additionally, using a consistent color scheme for buttons and calls-to-action can make them stand out more.

Layout: 9
Review: The layout is well-organized with clear navigation menus and sections. The product images are prominently displayed, and the discount information is easily noticeable. The gallery of customer favorites is well-arranged, making it easy for users to browse through different patterns.

Suggest: Consider optimizing the spacing between elements to avoid clutter and improve user experience. Additionally, ensuring that the mobile version of the site is equally well-organized and responsive would be beneficial.

[DaisyVo]

Hi @Kitty-25 

Your store looks wonderful—it’s clean and simple, which works great for the type of products you’re selling. I can see the focus on baby and children’s clothing patterns, which is a unique niche. However, there’s always room for improvement, and I’m happy to give you some actionable feedback on your store’s appearance and SEO to help you make it even better.

1. Visual Design and User Experience

• Homepage: Your homepage feels calm, but it could use a bit more personality. Consider adding a banner or slideshow at the top showcasing your best-selling patterns or seasonal collections. Include high-quality images of finished garments to inspire visitors.
• Color Palette: The pastel tones are lovely for your niche, but try to make your Call-To-Actions (CTAs) like "Shop Now" or "Learn More" buttons pop more with contrasting colors.
• Navigation: Your menu is straightforward, but adding a dropdown under "Shop Patterns" for categories like "Baby Patterns," "Children’s Patterns," or "Bundles" might help visitors find what they need faster.
• Mobile Optimization: Make sure everything is perfectly aligned on mobile devices. More customers shop on mobile, so a smooth experience there is crucial.

2. Product Pages

• Images: The photos of patterns are good, but showing more finished garment examples can make it easier for potential customers to visualize what they’ll create.
• Descriptions: Add more details! Explain who the pattern is perfect for, the skill level required, and what makes it special. Use bullet points for key features like fabric requirements or sizing.
• Reviews: If you don’t already have customer reviews, consider adding them. Testimonials build trust and help new customers feel confident in buying.

3. SEO Suggestions

• Meta Titles & Descriptions: Check your meta titles and descriptions for every page. For example, instead of “Baby Sewing Patterns – Felicity Sewing Patterns,” you could try “Adorable Baby Sewing Patterns for Easy DIY Projects – Felicity Sewing Patterns.”
• Keyword Optimization: Research keywords your audience is searching for (like “easy baby sewing patterns” or “beginner sewing patterns for kids”) and naturally include them in your product descriptions, headings, and blog posts.
• Alt Text for Images: Ensure every image has descriptive alt text. For instance, instead of “Pattern1.jpg,” use “Baby Dress Sewing Pattern with Ruffled Sleeves.”
• Blog Content: Start or refresh a blog with topics like “Tips for Sewing Baby Clothes” or “Top Fabrics for Kids’ Outfits.” This can help drive organic traffic to your store.

4. Marketing Touches

• Email Signup Incentive: Consider offering a free beginner pattern or a small discount for signing up for your email list. It's a great way to build your audience and stay connected.
• Social Media Integration: Add links to your social media channels if you have them. Platforms like Instagram or Pinterest are fantastic for showcasing sewing inspiration and finished products.
• Bundles & Promotions: Promote pattern bundles or seasonal discounts. For example, a “Back-to-School” bundle for children’s clothing or a “Holiday Sewing Pack” could attract attention.

Quick Wins:

1. Add testimonials or social proof to your homepage.
2. Improve your CTAs for better conversions (e.g., “Start Your Next Sewing Adventure Today!”).
3. Refresh your About Us page with a personal story—it’ll help people connect with your brand.

Here’s a small visual idea of what an engaging CTA could look like:

<div style="background-color:#FFD1DC; padding:20px; text-align:center; border-radius:8px;">

  <h2 style="color:#333;">Ready to Create Something Beautiful?</h2>

  <p>Explore our adorable sewing patterns for babies and kids. Perfect for every level of sewing enthusiast!</p>

  <a href="/shop-patterns" style="background-color:#FF69B4; color:#fff; padding:10px 20px; text-decoration:none; border-radius:5px;">Shop Now</a>

</div>

If you need any other assistance, feel free to reply and I will try my best to help.
Best regards,
Daisy