I'm currently creating my own online store and personal watch brand. It's called Time4GoodCause.com
I would love to have some feedback about the design, user-friendliness, and most important the "Our story" page.
The website is still locked but if you enter the password: "beawir" you can check it out!
Congrats on your store! I just took a look and here are my feedback
I think the idea and vision of your brand are cool, I like it and I'm sure when you get the right traffic they will connect with your brand but going through the page, a lot of attention goes to the "story" and "about us" than the actual watches that you're selling. I think you should be able to tell your brand story without making it the center of focus.
The word on your hero section "Time 4 Good Cause" is very catchy but there is no Call to Action to trigger action or direct people to the section of your store that you want them to go to. I will suggest adding a CTA on the hero section directing your visitors to your product pages or about us page to learn more about your brand.
Your Logo is also taking a lot of space in the header and this has caused your hero section to not display fully on load. You want your visitors to view your hero section fully and the CTA without scrolling. Once a user scrolls, they might miss the CTA and you don't want that.
The about us section on the homepage is not necessary, that is prime real estate to display your products and what you're offering to your customers.
Engage with your customers and visitors
I believe a lot of people will connect with the story behind your brand, but to connect with your visitors better. I will suggest adding a Live chat, you want to reach out to your visitors and show that you're ready to answer any question they might have. If you added a Live chat that launched after 90 seconds of someone landing on your store that asks, “What stopped you from checking out today?” may help you uncover some valuable insights. The trick here is to understand why a visitor isn’t engaging or converting to then work on fixing the issues.
Thank you for your time!
Hope the following suggestions will help you
Boost your sale with this App: Voila Shopify app adds a highly efficient cart feature proven to reduce cart abandonment and boost sales. (Show multiple Discount coupon code on cart page )
All-in-one marketing platform Growave is here. Congratulations on opening a new store. In general, your store looks good, however, I would recommend you implement eMarketing tools in order to increase your sales and drive traffic. I hope that my recommendations would help.
I have also found that there are only 3 products in your store, try adding more products so that your customers will have more options to choose from. Also, offering just a few options doesn't look reliable.
Social Login provides easier access to a customer's account and enables creating an account within one click through social media account. It simplifies the login process and enables one-click signup. Also, gathered data through social login can be studied for customer retention and client analysis.
Since your store has been launched recently, the blog will make your shop more credible and relatable. The blog will provide new clients with a sense of confidence in their purchases. Also, constantly adding new content to your blog will positively impact SEO, drives traffic to your online store, and keeps audiences in your store.
Once you got your first clients, try to attract more orders through existing ones. Therefore, I recommend using a referral program in order to give your customers an opportunity of sharing your products with friends and getting rewarded for that. Through a referral program, you encourage your customers to help grow your brand community.
I haven't noticed any reviews at your shop. I strongly advise adding testimonials/reviews to products for building customer trust and social proof. Reviews are a vital part of an online store since credibility is a fundamental basis in any eCommerce. Testimonials have the ability to increase the confidence of new consumers, something essential to reduce rebound rates and abandonment of shopping carts. Since you've launched the online shop recently, try to collect them through apps, depending on your budget. Through the app, your customer can leave a photo or text reviews and will be reminded to share opinions whenever you prefer.
For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try Growave. We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, shoppable Instagram gallery on Shopify store.
In order to install a free trial, please press here
- This banner image on the homepage is too large. Make it little smaller.
- On the homepage, add a call to action button on all banner images.
- Add a call to action button on the announcement bar to let customers take an action on it.
- Add a review carousel on the homepage. It helps building trust with other visitors.
- Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come back to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
- Setup product recommendations on product pages as well as cart pages. This will help you with upselling.
Hope you found my suggestions helpful! You can start implementing it to make your store even better and drive conversions.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
P.S- Free plan available.