Hi! I would like some more feedback on my store. I wrote a post here a feew weeks ago and I have now made a lot of changes and improvements. So if someone would like to take a look at my store again, I would be very happy.
Store password is "beawir"
I really like how it looks! There are a few minor things I would change, but the one that jumped out at me first is that it appears you have two currency converters that don't show the same thing.
I'm Richard Nguyen from PageFly. I would like to give you some comments from my experience in CRO method.
1. Make header sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
On our website, we also use a sticky header:
This feature is available in some themes so you just need to enable it. In other cases, you may need support from the theme support team. Feel free to contact them.
2. Hero banner
Hero banner is the first thing that visitors will see when they visit your site. This is a simple and straightforward way to instantly captivate visitors. So it would better if you use an image that shows clearly product you provide.
Or you can feature a best-seller product on the hero banner as the B&H Photo did:
3. Product list
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
II. Product page
1. Add 3-5 more product image
In product page, customers expect to see more product visualization so you should add more product image.
And consider adding product images with a model. It can’t be denied that customers easily have an overview of products when shopping in physical stores, therefore, when they are shopping online, we need to make them feel the same. This is the reason why providing images from different angles and in-scales is very important. Because if your store doesn’t show off enough images for customers to illustrate, they will be hesitant to take action.
2. Show return policy and shipping policy right on product page
Many customers want to know the return policies as well as shipping info before making purchases. And this is crucial to their decision on whether to purchase products in your store. Shipping policy is essential because many customers want to know the shipping options available to them before they committed to adding a product to the cart page and go to the checkout page.
You can show these content with 1 accordion element on product image or make it appear with a popup so that when customers click on "shipping policy" text, there will be a pop up showing off (similarly to "return policy")
If you want to do more customization for your store, you can consider using a Shopify page builder. PageFly is a great app that helps you easily customize your Shopify pages and make it more attractive.
If you find my comment useful, please tell me know by giving it a like. Thank you!
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- Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.
- Add multiple images below the product on the product page.
- Make announcement clickable so customers can take an action on it. Also, add a call to action button on it.
- Make sure to use email marketing to reach your customers.
- Just a heads up! Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
Hope this helps!
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
P.S- Free plan available.
Social Media Links
Links to social media sites just makes no sense.
1.) They bleed pagerank and hurt your Google’s rankings.
2.) They could get you fined in California and more states are following.
3.) And they send your traffic to a site you don’t control.
You want to get traffic from the social media sites and not send traffic to the social media sites.
And tests by major corporations have shown that they actually hurt more than they help with regards to likes and shares. And that's the only reason for having them.
Social media sites are a tool for getting traffic and nothing else.
The idea is to get traffic from those sites to your site and not to send traffic from your site to those sites.
Your bleeding link juice, sending traffic to places you don’t control and could get finned because of it.
Your goal once on the site should be to convert them into a customer and not to get a like or share on social media site.
Likes and shares on social media sites should come from the people that are currently on the social media sites and not from people on your site ready to make a purchase.
You should never use entry pop-ups.
They do more damage to user experience than just about anything other than load times.
When someone enters your site, they enter with a goal and an idea and you break their train of thought and take them out of that zone with your pop-up.
You’re putting up a barrier between your visitors and the information they’re seeking.
And exit pop-ups destroy brand credibility, it's a lot like spamming … it works but in the long run it’ll destroy your reputation.
They make you seem needy and insecure.
Ethan Zuckerman, the creator of the pop-ups apologized for creating one of the most hated tools online.
It makes for a bad user experience. And it's a bad marketing practice.
The fact that pop-up blockers are built into browsers prove this.
After market ad-blockers confirm it.
Get rid of the pop-ups and force yourself to build a stronger, healthier content strategy.
Take all your images, resize them and optimize them for the search engines.
Resize all of them to their correct size and optimize them for speed. Done correctly it’ll pay for itself because images are normally easy to rank, because nobody has the time to optimize them correctly.
And the way you do this is by making a list of keywords that get good traffic and show buyer intent for your product.
You name the name of the folder you're putting your images in the name of your main keyword.
And you name the images the name of the keyword that best describes the image.
You add alt text targeting the keyword you used in the image name. Good descriptive alt text with the keyword you want to rank for included in the text. Keep in mind that this is the text that shows when the image is loading and when a screen reader describes the image.
This will improve web load times and intern improve Google rankings.
And then optimize your descriptions with a call to action and use the 325 character limit because the idea is to rank the images, get free traffic, and have the site pay for itself.
Looking at what major corporations are saying ...
Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.
Google also limits the number of crawlers if your site is slower than two seconds.
Amazon showed they would lose $1.6 BILLION a year for every one second slow down.
Walmart said when they improved page load time by one second conversions increased by 2%.
AutoAnything said they saw a 12-13% increase in sales after cutting page load time in half.
All it takes is milliseconds to snap someone out of the zone.
Google said your site needs to have the first content paint in under a second and be fully loaded in under 2 seconds.
Your website takes 2.8 seconds for the first bite and 3.0 for the largest.
Speed outsell everything.
You can have a car pick you up in five minutes.
A pizza delivered in 20 ...
Groceries in 60 ...
Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.
Friction is anything you put between someone and the completion of a task.
It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.
Friction equals time and time equals money.
So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.