I would love to know what I can improve on!

[Épris]

Greetings, everyone!

At this juncture, I am quite stumped at what to improve or add to my Shopify store. To my home page, product page, etc. I am truly curious about what else I can improve on. It would truly be an honor for me to know the opinions of my fellow entrepreneurs. I would like to know your suggestions on what to implement, design, SEO, perhaps something I am not even aware of. I am truly open to all sorts of criticism as I know this will just refine me. 

Bring it on, Shopify Community! Thank you so much!

Store: epris.shop 

[blessing_harper · Accepted solution]

Hello Epris, I hope you are well.

Thank you for sharing your store, epris.shop. It’s great to see your openness to constructive feedback. After reviewing your store, here are some suggestions to enhance its overall appeal and functionality:

1. Enhance your homepage visuals and add a clear tagline.

2. Improve product descriptions and include high-quality images.

3. Simplify navigation and ensure consistent branding.

4. Optimize for SEO, speed, and mobile responsiveness.

5. Add trust indicators like testimonials or reviews.

Your store has potential, and these refinements can make it even more attractive and user-friendly. I’m confident these steps will help you create a stronger connection with your audience and increase conversions.

Kindly let me know if you need some help on this improvement, ok?

Wishing you all the best on your Shopify journey!

[Épris]

Thank you so much! I'll definitely keep this in mind and implement it soon! 

[Épris]

An AI chatbot is something I never actually expected! I'll also check this out!

[Hasan_Amahd]

Here are a few brief recommendations: 

Homepage Make use of a compelling hero persona and a distinct value proposition. Make navigation easier to use. Emphasise obvious calls to action, such as "Shop Now" or "Explore Products."

Pages of Products Compose thorough, search engine optimised descriptions. Make use of high-quality photos, such as 360° or zoomed-in views. Include client testimonials and recommendations for relevant products.

SEO & Design Make sure your design is consistent and mobile-friendly. Make use of distinctive meta tags and pertinent keywords. Use optimised pictures to guarantee a quickpageload.

Other Thoughts Incorporate blogs or videos to draw more visitors. Capture emails using discount-offering popups. Analyse site data frequently to make improvements. Wishing you luck! The --- Tell me if this works!

[Épris]

Thank you so much for your insightful feedback! 

[Laza_Binaery]

Hi @Épris 

The first impression is good, a sold homepage. Even if it is a free theme you customize it a bit. But one issue I notice straight away. Where is your menu? Maybe you think you do not need it but it is crucial to help customers navigate your site. Something I always check on stores are contact details, you just have a trade name and Gmail email which is not good. If you are a business I expect some more details like address and phone, this does not add to credibility. And try to set up email on your domain, and not use Gmail. And speaking of domains it is nice and short but still, it is a lesser domain than .com. But not much you can do now about that.  Another general thing, is that e for a favicon, I did not find much connections with your logo

For homepage:

• the placement of text and button on the hero banner is wrong, it is almost invisible. It should be centered.
• icon section is good, but it could be improved maybe by adding links to separate pages, where in short you can explain each one.
• "Seek, and you will find" link leads to a collection that has a handle "for-him" but think it should be "phone-cases"
• "Browse by Category" has a strange line on the left, on larger screens
• FAQ "How long does shipping take?" could be made into a section with some icons to explain the whole process and think it is important one
• The last banner gets cut of a bit on larger screens, and you could add a button to lead to some collection to make it more useful 
• The footer could use more links and info, and current links should be centered

For collections, you can make even more of them, for example, it can be for him, for her, dogs, cats, humans, then by occasions if that applies.

On the product page, you do need more sections. Saw you have an ordering process on some products as an image. That should be a section just below the main section. And this can be on the homepage too, similar to covering different kinds of products. That is the main feature of your products and should be repeated throughout the site. I think that the free theme did not make "Add to cart"  important. Shop pay one looks 5 times noticeable so try to make it full color at least. You could use a review system, and some social proof, like customers' photos/reviews, that could look good on both the product and home page.  For some products think of adding some bundles maybe with a discount. Noticed that some products could use some info on dimensions.

Good luck with the sales. 

[Épris]

Wow! I've just been able to read this just recently. Thank you so much for showing true interest in your criticism. This is truly something I will implement as soon as possible. I am truly grateful! 

[kirillatwally]

Hi @Épris 

1. I recommend improving your FAQ section by organizing it better. Consider using lists or collapsible sections to make it easier to read and to highlight the main points.
2. Additionally, I noticed you’re missing a reviews block. This is crucial for many clients. If you already have reviews on platforms like Google or Trustpilot, consider importing them and embedding a widget on your site. If you need assistance with this, let me know! I’ve developed a reviews importer app that can help.

[BON_Loyalty]

Hi @Épris!  I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. 

After visiting your website, I can see that it is very well-designed with a calm and inviting feeling. I see that you've poured a lot of effort into building it. I do notice there are some parts that can be improved, to enhance this store's UI/UX. Based on my experience, I have some small suggestions for you:

1. Add dropdown menus for collections
- Observation: The menu bar is minimalist but lacks critical navigation features, such as showcasing product collections or categories. The current options ("Home" and "Shop") provide limited guidance, making it harder for users to explore the variety of offerings.

- Suggestion: Include clear dropdowns under the "Shop" option with category-specific collections, e.g.:
+ "Shop by Category": Accessories, Phone Cases, Apparel, Collectibles, Stickers & Magnets.
+ "Shop by Theme": Pet Lovers, Couples, Families, Personalized Gifts.
+ "Gift Ideas": For Dog Moms, Anniversary Gifts, Holiday Specials.
This hierarchy helps users quickly navigate and find products that interest them.

2. Add sticky navigation
- Observation: When users visit your homepage and scroll down, the menu navigation is completely missing.This may cause difficulties for users if they want to explore more.
- Suggestion: Make the navigation bar sticky, so users can access it while scrolling. You can visit other major websites to see how they freeze the navigation bar.

3. Hero banner improvement
- Observation: The hero section is visually appealing but does not effectively guide the user’s journey.
- Suggestion: You can use a carousel showcasing 2-3 slides at the same time, highlighting:
+ Popular collections (e.g., "Personalized Pet Gifts").
+ Promotions (e.g., "Holiday Sale – 20% Off All Accessories!").
+ Unique selling points (e.g., "Handmade, Artist-Drawn Products").
This creates more opportunities to capture user interest.

4. Add social proof
- Observation: I notice that your store is completely missing the customer reviews section. Adding customer reviews is one of the ultimate ways to build trust and encourage conversions.
- Suggestion:
+ Include reviews on product pages: Enable reviews for individual products so customers can see feedback directly on the product they're considering. Add a "Write a Review" button to encourage users to leave their feedback.
+ Encourage review submissions: Offer an incentive, like a discount code or small gift, for leaving a review, for example: "Leave a review and get 10% off your next purchase!"
+ Add a dedicated reviews section: Create a "What Our Customers Say" or "Happy Customers" section on the homepage. You can feature 3-5 highlighted reviews with customer names and photos (if available) for authenticity.
+ Install third-party Review apps: There are many apps that integrate seamlessly with Shopify and provide automated features for review collection and display, such as Judge.me, Fera, LAI Reviews. You can consider to use one of this app for your store.

5. Explore section content improvement
- Observation: The "Seek, and you will find" section has a vague description, and not action-oriented enough for users to click the CTA button.
- Suggestion: Replace it with a clearer benefit-driven message like "Find the Perfect Gift Today!" with a bold, contrasting "Explore Now" button.

I hope that these suggestions are helpful for you. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😊

Cheers,

Tracy | BON Loyalty team

[Épris]

Thank you so much! I love your suggestions with the CTA! 

[BON_Loyalty]

You're most welcome! I'm happy to help 😊

[Bundler-Manuel]

Hello @Épris  here are a few suggestions on how the store could be improved.

1) Firstly, for easier navigation, I recommend having a sticky header so the search button can be easily accessible while customers are scrolling through the page.

2) It would be nice to have a section for the newest products just like the one you have for the customers favorites.

3) Having customer reviews on your store is proven to make other customers want to buy from your store as well. So I would suggest having atleast 2/3 customer reviews along with images of the people to give your store that sense of credibility it needs.

I hope you find these helpful and I wish you the best of luck!