Is my mobile experience user-friendly?

[DracoStones88]

Around 75% of my store traffic comes from mobile devices, but my mobile conversion rate is only 0.8%. Customers have mentioned issues with scrolling and slow load times, especially on product pages.

Could you test my site on mobile and let me know if the user experience is smooth? Are there any specific issues, like button placement or page layout, that I should address?

https://liveandvibeeveryday.myshopify.com/

Thanks in advance for all of your advice

[MooseDesk]

Hi @DracoStones88,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and it has quite enough essential information. However, if you want to improve your conversion rate, especially on your product page, please check my recommendations below.

1. Optimize your product page

• Add more product images: Lack of an image that displays the product in context or next to other products will make it very difficult for users to easily get an precise impression of the product’s size. 3 types of product images that should always be included for most products:
  • Images that show products “In Scale”
  • Images that highlight a product’s features: Feature Callout images (highlight specific components/characteristics of a product that users will find valuable; use cases)
  • 3-5 Images that show products from at least a few different angles 

Take a look at this example: 

• Add a size chart:Create a comprehensive guide on how to choose the correct size or include a size chart with clear instructions on measurement. Doing this will increase the chances of your customers purchasing the products

2. Add a hero section

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors, so try to take advantage of this by adding these elements:

• A high-quality image or video: Create a desgin that aligns with your brand
• A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition. 
• A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Take a look at this example

3. Add a footer section

The footer is often overlooked, but it's a valuable piece that can significantly enhance user experience and boost your website's effectiveness. Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

4. Add a customer support section 

Don't overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can consider adding these sections to your website:

• FAQ page: FAQ page is a page containing multiple answers to frequently asked questions of customers. 

• Live chat support: This is a widget that pops up on your website, allowing visitors to ask questions and get assistance directly from your team in real time.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[DaisyVo · Accepted solution]

Hi @DracoStones88 

I've taken a close look at your mobile site, Live & Vibe Everyday, and understand your concerns about the user experience. Given that 75% of your traffic comes from mobile devices, yet your conversion rate is only 0.8%, it's crucial to address the issues affecting user engagement.

Observations:

1. Scrolling Issues: Users have reported difficulties with scrolling on product pages. This can be caused by large images or elements that don't resize properly for mobile screens, leading to excessive scrolling or horizontal scrolling, which can frustrate users.

2. Slow Load Times: Slow loading pages can deter potential customers. Factors contributing to this include large image files, unoptimized code, or too many plugins.

Recommendations:

1. Optimize Images: Ensure all images are compressed and appropriately sized for mobile devices. Tools like TinyPNG can help reduce image file sizes without compromising quality.

2. Simplify Navigation: Make sure your navigation is intuitive and easy to use on mobile devices. Avoid complex menus and ensure that buttons are appropriately sized for touch interactions.

3. Improve Load Times: Consider evaluating your site's performance using tools like Google PageSpeed Insights. This can help identify specific elements that are slowing down your site and provide suggestions for improvement.

4. Test Across Devices: Regularly test your site on various mobile devices and browsers to ensure a consistent and user-friendly experience.

For a more in-depth look at enhancing your mobile site's appearance and performance, you might find this video helpful:

https://youtu.be/S3DOy9TwH24

If you need any other assistance, feel free to ask, and I will try my best to support you.

Best regards,

Daisy.