Hello @Mikewright ,
I have gone through your Store & it is pretty Good.
Let me please honestly share my feedback so that it may help you.
I would like to suggest you to :
--> ADD FAVICON : favicon are icons that visually represent a website and/ or brand. they are the small images (usually 16*16 pixels). Use the .ico file format for favicons, but browsers also support PNG and (static) GIF files.
By applying favicons on your site, you can create your own site brand.
Favicon makes your site professional, so if a user comes to your site then spends time on your site, reads the content of your site, goes to the internal link of your site, shares it, which gives Google the signal that Your site is good which improves your ranking.
--> ADD CONTACT US : Your ‘Contact Us’ page plays an important role in turning your website visitors your customers by providing them with a place
where they can find all your contact details easily
Apart from your potential customers, your ‘Contact Us’ page also allows investors and advertisers to get in touch with you, and we all know how important both these entities can be for the success of any business.
--> ADD BLOGS : A blog can maintain your marketing strategy and structure your relevant content, attract new clients & can promote the formation of a community
around your website and organization
The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website,
meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website.
--> ADD TRUST BADGES : A trust badge is a logo or a symbol that you display on your site to assure a visitor that your business is legitimate
They ensure that visitors feel safe to share their information and can comfortably put their trust on your website
Customer trust is a key brand differentiator that can make or break a business. It’s integral to a company’s self-perseverance and long-term sustainability.
--> ADD WISHLIST: A wish list allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer’s interest in a product without an immediate intent to purchase.
Wishlist is not only a great method of promotion, but it’s also less expensive and a lot more productive than advertising.
a) It Reduces the number of users that get lost on their way to check-out.
b) Helps in Easily expansion of your customer base.
c) More importantly it helps in Keeping an eye on what your clients want.
--> ADD REWARDS & CREDITS : If you want lifetime customers, you not only have to continuously prove that your product is worth what they’re paying for it, you also have to give them that something extra. Show them that you’re the expert in your field and reward them for their loyalty.
A loyalty program may also help you to stand out amongst your competition, giving you the upper hand and making you appear more customer-centric than other brands.
Here are some other benefits of a customer loyalty program:
-> Identify your best customers.
-> Reduce advertising costs.
-> Acquire new customers.
-> Move customers up the buying ladder
-> Credits To increase the orders, and make customers to buy the products with rewards and store credits. You can provide rewards for Registration, subscription, Order credits, Cart Value, Item review, Monthly, Birth day, Referral and many more.
Apart from these things your Store is really Awesome.
Hope this helps you.