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Is the traffic source reliable ? Traffic from USA in mu European Shop...

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Hi there !


I launched my shop in November 2020 :


It is published in German and French.

Even tough I do not publish in English get quite a lot of traffic from USA (according to Shopify dashboard).

Seems very odd to me !

Do you have an idea how this is happening ? May this be people using a VPN ? Is the traffic info in Shopify reliable ?


Also I do not have a very good conversion rate... if you have any thoughts of my shop please share your ideas (positive and negative).

They will be of great help to me !



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