Congratulations on the launch of your store! I've taken a look through and have some feedback for you.
I'd recommend adding in a homepage banner. That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
I’d recommend a theme change. I know it’s no small task, however, the visitor's first impression establishes whether they feel your store is trustworthy or not. I would highly recommend Debutify, you can download it for free or upgrade to one of their paid plans in order to gain access to their add-ons. They have 53 add-ons that will definitely save you money on monthly app costs. Some of my favourites are collection filters, custom currencies, delivery time and trust badges. We did a review on the theme in this video if you want to take a look:
PS: If you decide to give Debutify a try, here is our affiliate link: https://debutify.sjv.io/c/2837919/972143/12660
Using our affiliate link helps support us at no extra cost to you by telling Debutify we sent you.
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.
If a custom logo is out of budget, here is a free option:
Right now you have a single link (Pets) with a dropdown. I'd recommend adding in a link for Home, and then how you choose to organize your products is up to you. You could do it by pets, or you could do it by product type (ie. Mugs, T-Shirts, Phone Cases). You can keep the dropdown if you like, I would just recommend renaming it "Shop" or you can have each link individually as long as you don't have too many. Once you start overflowing into a second line of navigation, you have too much.
This is something we see very commonly on the forums. People tend to start shops selling Print on demand (POD) designs on hoodies, shirts, tote bags and etc. Print on demand products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following of die-hard fans that want to wear your merch, it’s a hard sell.
The POD design mistakes we see most commonly are:
When you are an unknown brand, it’s really difficult to sell POD products. As you know, shirts, hoodies, tote bags and etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a hoodie or t-shirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery. I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
If you’d like to see more, consider subscribing.
I'd recommend comparing several POD websites for which offers the best profit margins. We have done several comparisons on our TikTok account:
You can and may choose to have a different supplier for each product.
When searching, compare Gooten, Printify and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.
Also, here are a few POD products you might consider printing on:
You need to add in your shipping policy, return policy, privacy and terms of service. Shopify has made this extremely easy, you can add them with a click of a button (except for shipping policy because it will vary depending on the store). After they are auto generated you can take a read through each one and adjust them as needed. Here is a video showing how to add them:
I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.
If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
I'm Richard - CRO Expert at PageFly Landing Page Builder.
Congrats on your new store. I have just had a look at your store. It’s pretty, cute. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
You see, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
Because you have more products or collections, you should put them into your menu. It makes customers feel they have more choice in your store when they just see it very quickly.
2. Improve your hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.
This is how your banner looks on my laptop. It's not responsive, I need to zoom out to see all content.
What should you do?
- Add a premium banner. It makes your site more professional and helps attract the attention of customers. And it needs to be responsive on all devices.
- Display the products on the banner. As soon as they see your sign, let your customers know what you're selling. You can use the slideshow, the other text color to make it highlighted.
3. Highlight the text
It’ll be better if you adjust the text which overlaid the picture in your collection list. I think it’s hard to scan and read. You should use another color or make your background picture a bit transparent.
4. Add more content on your homepage
Besides the hero banner, I suggest that you should add more information on your homepage. You should show your collections/product lists. I think 1 product list with 1 product detail is better than 3 product details on the homepage. If you show a list, you still should have CTA buttons. Creating a clean and pretty page with some CTA buttons leads customers to explore more or BUY NOW.
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates.
5. Have Direct Links to “Return Policy” and “Shipping Info” in the Footer
Last but not least, you should display or link to an easy-to-read Return Policy or Delivery Policy information in your footer area. Because customers are not able to fully see, hold, or test a product before buying it online is one of the reasons many users sometimes exercise extreme due careful, closely inspecting images and reviews before buying. One of the major factors for decreasing purchasing anxiety and reducing the consequences of purchasing the wrong product is by having liberal return policies.
In a detail of shipping policy, I suggest that you should use ‘Delivery Date’ Instead of ‘Delivery Speed’. The customer won’t be worried about it containing the weekend or buying day. These tips will incentivize customers to make purchasing decisions.
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Good luck and have a nice day! Cheers!
PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
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Hello @vnxx4 ,
I have gone through your Store , I really enjoyed viewing your Collection.
Let me please honestly share my feedback so that it may help you.
I would like to Suggest you to :
--> ADD TESTIMONALS : A Testimonial is a customer statement attesting to a brand's or product's superior performance, quality or results
Firstly & fore mostly it earns the trust of your visitors which may turn them to your future customers
It is apt saying that the more testimonials you have, the more your visitors will assume that you must be a Trustworthy company.
--> ADD SHIPPING POLICIES : A shipping policy is a concise document or webpage that outlines important information around shipping when an order is placed online.
It often includes details on shipping costs and methods, delivery times, and more.
--> ADD BLOGS : A blog can maintain your marketing strategy and structure your relevant content, attract new clients & can promote the formation of a community
around your website and organization
The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website,
meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website.
--> ADD REVIEWS & RATINGS : Ratings and reviews are an invaluable source of feedback. Customers Will Tell You What They Think of Your Product & gains Visibility
They can help you increase brand awareness, improve your products, and much more.
There’s much to be said for having lots of reviews, specifically positive reviews. They help drive traffic to your products with typically
better conversion on that traffic, ultimately driving sales.
Also I Suggest you to add Wishlist :
--> ADD WISHLIST: A wish list allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer’s interest in a product without an immediate intent to purchase.
Wishlist is not only a great method of promotion, but it’s also less expensive and a lot more productive than advertising.
a) It Reduces the number of users that get lost on their way to check-out.
b) Helps in Easily expansion of your customer base.
c) More importantly it helps in Keeping an eye on what your clients want.
Hope this helps you.
hi thank you so much for the feedback. i have queiton: how important do you think is shipping times? i've found some products, but they take forever to ship, 1 month is too long i think.
and how important is the pricing? i've seen a lot of YT videos of people where people over price yet still make a lot of money. is it okay to put average pricing?
You should never use entry pop-ups.
They do more damage to user experience than just about anything other than load times.
And exit pop-ups make you look needy and insecure.
Ethan Zuckerman, the creator of the pop-ups apologized for creating “one of the most hated tools” in online marketing.
Entry pop-ups break the flow that is happening as someone is entering your site.
You’re blocking the information I'm looking for and forcing an action from me to continue.
It's bad for the web, it’s bad marketing, and it creates a terrible user experience.
The fact that pop-up blockers are built into browsers shows how aggravated people are them.
And the aftermarket ad-block acts as further proof.
Get rid of the pop-ups and force yourself to build a stronger, better, healthier content strategy.
The dog running around in the corner slows the site down, distracts from the most important content on the page and serves no purpose at all.
The dog pushing the shopping cart on the right side of the page does the same.
The hero image in the header is the single most important piece of property on the page and tests have shown the more options you give someone the less likely they are to make a purchase.
You should have one image, one product, and problem you solve in the call to action.
Speed outsell everything.You can have a car pick you up in five minutes.
A pizza delivered in 20 ...
Groceries in 60 ...
Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.
Friction is anything you put between someone and the completion of a task. It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.
Friction equals time and time equals money.
So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.Your website is slow, it takes 2.8 seconds for the first content paint and Google said it should be in under a second.
And the largest content paint takes 7.9 seconds and Google said it should be under 2 seconds.
The reason for this is because Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.
Google also limits the number of crawlers if your site is slower than two seconds.