Kindly give feedbcak to my store

[Ana_miclea]

Hello, I have a common problem I think, I have plenty of traffic but very few conversions. I have lunched the store 1 month ago so if you could give me your opinions on the page would be great. Many thanks in advance for your time. www.petstation.cl 

[PageFly-Victor · Accepted solution]

Hi @Ana_miclea,

This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 6 years of providing solutions for about 100.000+ active Shopify merchants.

I have just taken a quick look at your website and I picked up some plus points are:

• Have a favicon for your store - which makes your store look unique and professional.
• Have a search icon that helps your customer find the thing they need effortlessly.

However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is increased accordingly.

1. Provide an announcement bar 

I highly recommend you place an announcement bar here regarding Free Shipping, for example, to impress your customers

2. Have a sticky menu 

A sticky navigation bar will help customers navigate themselves from every part of the homepage to any page of your store more conveniently. 

3. Featured image

It is of great importance that the featured image should describe what you are selling within the 5 first minutes of accessing your store. 

As you can see in the screenshot above, the featured image can help imagine something involving pets. However, it seems that the picture is cropped so it is not full width. Please kindly check this again, dear!

4. CTA buttons

As you might know, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, probably enhancing the conversion rates. 

At this part, you’ve done great to put the right CTA on the right banner. However, please rest assured that all CTA buttons will have the same styling to boost the conversion rate.

5. Background color of all images

As you can see, the product image I pointed at does not have the white background as other product media. If you display full background color as others, I bet your store outlook would be much more professional 

6. Align prices for this product list

Just a minor thing but I hope it is helpful. That is - You should place the price of the products in the same row and align the title in the same row.

If possible, please add a hover image for the product as well. By presenting secondary hover images, customers can easily scan many products to see extra visual information and I bet you would have more clicks than now!

7. Align the content in the middle of the icon

As the icon is centered, it would be better if the content does the same.

Furthermore, I think you should use another style for the headings. At present, the headings have the same size as the paragraphs below and the same color as the icons above. Thus, they can be easily overlooked by your customers

8. Adjust the spacing between sections

These 2 sections are so close together that make them hard to scan for the customers. I think you should add more space here and use images/videos/gifs to make it more appealing.

Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:

• Add translation option if possible as it would be much more convenient to your customers if they understand about your brand and what you are providing

• Align your homepage content to satisfy different types of visitors by meeting their personalized needs. You can refer to this guide for more information. 

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer is helpful, please give it a LIKE or mark it as a SOLUTION. Let me know if you have any questions. 

Cheers!

PageFly

P/s: BFCM is coming. You can amplify your sales this holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

[iCart_App]

Hello @Ana_miclea,

Hope you are doing well.

Please check these blogs to convert traffic into conversion:

1. https://www.identixweb.com/traffic-but-no-sales-5-smart-steps-to-improve-your-sales-today/ 

2. https://www.identixweb.com/10-effective-ways-to-improve-the-conversion-rate-of-your-online-store/

[PaolaCastano · Accepted solution]

Hi Ana,

I've just checked out your store and I got to say, it looks great! I think some minor adjustments such as the one PageFly has suggested would be great to amp up the aesthetics and also make your store look a bit more professional. In the end, it’s all about providing a good user experience. Small details like this can have a big impact on the customer’s mind and perception of your brand.

Many times, high traffic but low conversions have to do with the efficacy of your ads and advertising campaigns. You may be reaching a lot of users, but not necessarily a lot of potential customers who are actually interested in your products. Having a lot of visitors does not guarantee success. You could try to adjust your keywords as well as the types of Ads you are investing in. Have you given “Remarketing Campaigns” a thought?

There are two different types of remarking campaigns: Traditional and dynamic. Traditional remarketing shows static ads for your website to previous visitors while dynamic goes a little further and shows them ads of the specific products they were looking at. Perhaps in your case, dynamic remarketing could be beneficial to you in terms of remarketing. Try Clever E-commerce to create your Remarketing Ads. It’s completely for free and we also offer Google Ads Promo Codes, to give you a little boost in starting your campaigns.

These blogposts could also be very useful to you to increase conversions:

• How to Increase your E-commerce Conversion Rate
• Ecommerce Conversion Rate Optimization Success Story

Hope this helps!

[Ana_miclea]

Dear Page Fly, 

First of all many thanks for taking the time to reply in such a detailed manner. I have made the changes that you have suggested and have learned a lot in the process. All your suggestions were excellent and it really added value to the web page. 

Many thanks again it really helped me a lot your message. 

Regards, 

Ana 

[Ana_miclea]

Hi Judith, 

Many thanks for your recommendation. I have installed Clever E-commerce app and let´s see how it will go with that. 

Many thanks once more for taking the time. 

Reagards, 

Ana 

[Ana_miclea]

Hi Hori, 

Many thanks for taking the time to have a look at my website. I am very grateful for your reply and I am working as we speak on the improvements that you have suggested. I have also installed the SEO app and hopefully I will be able to improve my website. 

Many thanks one more. 

Regards, 

Ana 

[PageFly-Victor]

Hi @Ana_miclea,

Thank you so much for your response.

I'm so glad my solution was helpful to you. Honestly, it's such a great honor of mine to see the changes you made on your page based on my suggestions. That's so cool!!!

If you want to customize your page without custom codes, please kindly try out PageFly. We offer a Free Plan with no limitation of time and we have support chat 24/7 to help you with any problem.

Also, if you would love to get a 1-on-1 call and get your problems figured out with our e-commerce professionals, please feel free to register for our "Get your expert" program. We'd be happy to talk to you!

Thank you so much and wish you a great day,

PageFly

[PaolaCastano]

Thank you for taking the time to reply! If you have any questions please do let me know (: