Landing Page Feedback for PPC & Shopping Campaigns

[lcwoods]

I'm running paid ads for one of our products, butcher paper, and while I'm getting a lot of engagements, so far I'm not getting any actual purchases. If anyone has suggestions that may help improve conversion rates I'd be open to hearing them.  Here's the landing page that my ads are directed to, https://yourpapersource.com/collections/butcher-paper. Thank you in advance!

[made4Uo]

Hi @lcwoods 

As a consumer, one question I will ask is why should I buy this product in your store and not Amazon or other provider?

I tried going as a shopper to your store, and I see the shipping is a little pricey. Is there anyway you can lessen the shipping fee?

Adding reviews also help with your sales

[lcwoods]

Thank you for the feedback Made4Uo. For reviews, do you use any plugins you might recommend? 

[lcwoods]

Thanks for your reply, Thomas01. Sure, please share.