Little traffic and no sales.

[Annajevoli]

Hello, I am having trouble getting any sales at all. I market on IG, Facebook, and tiktok which is becoming overwhelming especially doing it alone. Is there something wrong within my store? My website is www.annajevoli.com.

[Bundler-Manuel]

Hello Anna @Annajevoli  You should consider adding a few gifs and short clips in the product gallery. It would help showcase your clothes better and make them more appealing.

It would also be a good idea to set up a nice blog page for giving fashion tips and promoting your products even more. This would also help in boosting your SEO rankings.

I wish you and your store the best of luck!

[Rukhsana]

Hello @Annajevoli  

I checked your store, and I noticed it’s built using the free Publisher Shopify theme.
The first thing you need to focus on is building trust, as selling online relies heavily on trust and high-quality product images. I also saw that you haven't added a logo to your store, which is an essential element for branding. Additionally, your product descriptions are quite brief and lack bullet points for clarity. Consider optimizing both your product pages and homepage to make your store look more branded and professional. There are many areas where improvements can be made to enhance your store.

[Annajevoli]

Yes, I am using the free versions unfortunately that's I can't afford the pair versions as yet. I've had the logo previously and I just don't like how it looks. I've added a screenshot below. I'm trying to figure out how to just have the name and turquoise part as opposed to the white squared background. It just looks weird to me. I use the AI feature for the descriptions so not understanding how they seem brief. By optimise do you mean using SEO? I do have that set up if so. I might need to spend more for a better plan. 

[MooseDesk]

Hi @Annajevoli,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, if you are having trouble generating sales, please take a look at my recommendations below:

1. Add a hero section

The hero section is the first thing visitors see and sets the tone for the entire experience of your web visitors. It plays a key role in converting more sales from your customers too!

Try to take advantage of this by adding these elements:

• A high-quality image or video: Create a desgin that aligns with your brand
• A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition. 
• A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Here’s a good example: 

2. Enhance your product filter search

A more intuitive filter search makes it easier for customers to find exactly what they're looking for, thus reducing frustration. When customers can easily find products that match their specific criteria, they're more likely to make a purchase

Besides availability and pricing, you can consider adding some other elements, such as size, materials, style, etc. 

Take a look at this example:

3. Include detailed information about products

I suggest adding more information about product materials, size, etc. Therefore, customers can make more informed choices based on their preferences. This reduces uncertainty and increases the likelihood of purchase

4. Add an FAQ page

An FAQ page serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Akohub]

Hey there @Annajevoli ! this is Alexis from Akohub. Your website has a good start, but a few small tweaks could help make it even more user-friendly and boost conversions. First, consider simplifying the navigation. Right now, there’s a lot going on in the menu, which can feel a bit overwhelming for new visitors. Grouping items under broader categories (like “Clothing” and “Accessories”) and adding a “Best Sellers” or “New Arrivals” section can make it easier for shoppers to find what they’re looking for quickly.

Another thing to consider is adding a loyalty program, like Ako Loyalty, to encourage repeat purchases. This can be as simple as rewarding customers with points for purchases, referrals, or signing up, which helps build a community around your brand. For new visitors, Ako Retargeting is a great tool to bring them back if they leave without purchasing. Retargeting ads can help remind them about items they viewed and keep your store fresh in their minds, increasing the chance they’ll return and complete a purchase.

Lastly, highlight any Black Friday or seasonal deals with a clear banner on your homepage, linking to a collection of discounted items. This makes it easy for visitors to see your offers right away and get straight to shopping. These small changes can make a big difference in the shopping experience and help bring in more sales.

If you need a free professional consultation, feel free to let us know! Don't forget to like and mark as solution if you find this helpful 🙂  Good luck!

[Annajevoli]

Thanks for the feedback. I'm not understanding how the menu would be overwhelming. The 'NEW IN' category is new arrivals and there are clothing and accessories sections there. There is a loyalty program 'Smile' which I have customers signed up for that gives rewards and is located at the bottom right of the homepage. I will add a blackfriday banner but currently there are blackfriday pop ups

[Akohub]

Hey @Annajevoli , 

Thanks for explaining! I had another look at your site.

When I mentioned simplifying the menu, I just meant grouping things a bit differently to make it even easier for visitors to browse. For example, maybe having a dropdown for “Shop All” or combining related items under one category could help. But if your audience is already navigating well, you might not need to change much. Here's an example of H&M's navigation bar: 

 

For the loyalty program, it’s great that you have Smile set up! You could try making it a bit more visible on your homepage, like adding a quick mention of the rewards or points customers can earn. Sometimes just reminding people of the benefits gets them to sign up or engage more. Of course, if you'd like to boost your loyalty program you can try Retargeting too. Our app, Ako Retargeting can help you to boost your loyalty program and keep them engaged! 🙂 

Let me know how the BFCM banner goes too!

[BON_Loyalty]

Hello @Annajevoli , I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. 

It’s completely understandable to feel overwhelmed when you’re handling multiple social media channels on your own. Social platforms can be powerful tools for driving traffic, but turning that traffic into conversions can be challenging. Let’s focus on three critical areas that can help you boost sales and improve conversion rates on your store.

1/ First impressions and user experience

When a visitor lands on your site, they form an impression within seconds, so it’s crucial to make those moments count. Ensure your site looks clean, loads quickly, and is mobile-friendly, as mobile traffic is substantial from platforms like Instagram and TikTok. In my first impression when browing your store, I have some suggestion that you may consider here:

a/ Streamline Pop-ups and widgets
Pop-ups and widgets are useful but can overwhelm visitors if overused. On your site, multiple pop-ups and widgets—such as a chat widget on the left and loyalty program and review widgets on the right—make the interface feel cluttered.
- Limit Pop-ups: Use one focused pop-up for key actions like offering a first-purchase discount or collecting email sign-ups. Ensure it only appears once per session.
- Widgets: Merge the loyalty program and review features into a single widget to reduce clutter. This streamlines functionality and makes navigation easier
- Chat widget: Keep the chat feature available but unobtrusive by using a minimized icon that expands on click
-> These adjustments will declutter the interface, making the browsing experience more enjoyable and keeping the focus on your products

b/ Simplify and optimize the header

Your current two-row header includes categories like ""New In,"" ""Clothing"" (with subcategories), ""Curvy + Plus,"" and more. While comprehensive, this layout can confuse visitors and hinder navigation. You may consider:

- Group similar categories: Combine related sections like ""Shoes,"" ""Swimwear,"" and ""Accessories"" under a single dropdown, such as ""Shop by Category.""
- Use dropdown menus: Place subcategories within dropdowns to reduce visual complexity while maintaining accessibility

A clean and intuitive header improves navigation and helps visitors find products faster, increasing the likelihood of conversions

2/ Building trust
Social proof is essential for building trust, while the absence of a favicon might subtly impact your brand’s professionalism and recognition.

Consider adding:
- A review section for each product page: Encourage customers to leave reviews by offering a small incentive
- Customer photos: Showcase real customers wearing or using your products, as it makes your store feel more relatable and trustworthy
- Add a favicon: Design a simple favicon with your logo or initials to improve brand recognition and make your store stand out in browser tabs. This small detail enhances professionalism and helps customers easily identify your site.

3/ Optimizing marketing channels
Juggling Instagram, Facebook, and Tiktok can spread your energy thin. Instead, consider focusing on one platform that aligns best with your target audience. If TikTok brings in the most traffic but feels overwhelming, consider creating a few high-quality pieces of content rather than a constant stream. Repurpose content across platforms to save time and keep branding consistent.

You can consider the following:
- Focus on one core platform: Identify the platform that drives the most engagement (e.g., TikTok) and concentrate your efforts there.
- Social Ads: While organic traffic is fantastic, sometimes a small, targeted ad campaign can help. If budget allows, test out ad targeting specific demographics or retargeting ads to visitors who didn’t convert
- Email Marketing: Create a sign-up option on your website and promote it on social media. You can offer a small discount in exchange for email sign-ups, and use emails to drive potential customers by sharing product highlights, limited-time offers,...

Balancing a store with active social media marketing can indeed feel overwhelming. By focusing on user experience, leveraging social proof, and simplifying your marketing efforts, you’ll be able to direct more energy into what truly drives sales. Keep track of what works and iterate on it. Remember, take it one step at a time—small, focused changes can make big difference.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team