I recently opened my online store and have been focused on SEO and marketing. I have posted the website to a couple fb pages, reached out to IG influencers, and submitted the site map to google. My site currently ranks high in yahoo and bing, but NOT google. Any advice for marketing and converting traffic to sales?! Any feed back on the website would be appreciated! (Link to store below!)
Before I get into my feedback, I wanted to let you know that we are giving away prizes every week leading up to Christmas. Prizes include things like custom logos and favicons, custom store banners, one hour of store tweaks and for one lucky person, we are giving away a complete store re-design. To get your entry in, all you need to do is sign up for our email newsletter. Oh, and we are giving away FREE Christmas store banners and pop up graphics automatically to everyone who signs up.
Now, onto my feedback..
Before you put any more time, effort or money into marketing your products, I'd first make sure you have collection of winning products. A good product choice should have these qualities:
I have a lot more to say on this topic, but I cover it in our video so I'll leave it here for you to watch:
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Best of luck!
Hope the following suggestion will help you.
Example of the product page:
Congratulations on starting new online business on Shopify! From my viewpoint, your store is quite professional - I can see all the time and effort you have put into it. I love dogs, and I love how your store displays the calm yet joyful vibe. The main color of the website is attractive too - you did a really good job there!
As there’s always room for improvement, so for recommendations, I have some comments if you are interested:
1, The hero banner is captivating, but it misses a CTA button. It’s the section that gains the most attention, so placing a CTA button there can encourage customers to follow instructions, thus generating more leads. Remember to make the button stand out, keep the message short and to the point. In that way eager, impulsive shoppers will immediately click on the button.
You can also take advantage of this button to lead customers to your featured collection, sales-off campaign, or any pages that you need promotion the most.
2, Make sure all overlay images are legible. For example, Tame The Wild image is hard to read with a quick glance - our customers will simply scroll through our website in just a few seconds, so it’s best to make sure they can take all the necessary information shortly. Here you can compare the effectiveness of 2 images you are currently using on your slideshow:
Contain The Wild can be read quickly
...while Tame the Wild takes a few more seconds on it.
My suggestion is that you should change the background image into a single, solid image, just like Contain the Wild. Make sure that the color of the image is different from the text color too. Here are some of my recommendations on images found on Unsplash, I hope you find these useful:
3, Products have a wide variety of colors, and this can be shown with secondary hover images on Collection page. We all understand that customers want to know as much information as possible within the shortage time. I notice that you use collage images to show the variants available, however this can reduce the size of the product image, which makes the details less visible. This is one of the reasons why products are normally overlooked.
For this, I recommend you to use secondary hover images - this allows you to show more images, while customers can easily have a closer look at your product without the need to go to product page. You can use images of products from different angles - there’s no need to show all the colors available within one image, as once customers are curious enough about this product, they will go to product pages for more detailed information.
Above are some of my recommendations for your store, hope you can find them helpful! You can give it a like if you find it useful or mark as the solution if it answers your question.
Hope your business is successful in the upcoming Christmas holiday!
Hello @TWWshop, I hope you are doing good! here is the feedback:
- Add a call to action button on the banner image.
- Add attractive slider images in the first fold of the homepage.
- Engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Add a section of trending, new, recently viewed products on the homepage or you can simply install AiTrillion and enable the product recommendations.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!