looking for a feedback on my store

Solved
samkim
Tourist
7 0 3

hi am looking for a feedback on my store Annestore.i get a lot of traffic but no sales.my website is www.annestore.org.

Accepted Solution (1)

Accepted Solutions
PageFly
Shopify Partner
2502 343 1670

This is an accepted solution.

Hi @samkim 

This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add the CTA button on the slideshows

ANNESTORE 2021-06-07 08-42-35.png

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

On each slide, you can add a CTA button to the corresponding pages you want

1.3 Invest in high-quality hero images

Currently, the images on the slideshow are low quality and for the first impression, this is not good.

1.4 Categorize products into different collections

Currently, there are a lot of products that your store provides, however, it's hard to have a general view of them. So I highly recommend you can categorize them into different collections

After that, you should show the store's collections and products on the home page. Customers can not only see collections but also know what kind of products of each collection so they can take action. You can consult my Chloe template

Chloe – PageFly 2021-02-12 11-41-32.png

 Featured products

Chloe – PageFly 2021-03-12 08-21-02.png

1.5 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Or you can show testimonials in a slideshow, let’s consult my Stella template

Stella – PageFly 2020-12-09 09-11-17.png

1.6 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.

2. Product page

I take an example of this product https://www.annestore.org/products/breathable-thin-socks-women-summer-transparent-lace-socks-with-pe...

2.1 Show variants as color swatches

Color is basic and important to be a variant of a product. By giving customers visible colors, they don't have to open the dropdown menu many times.

2.2 Add more images on the real models

With accessories products, it's really important to have human models on the product images.

To approximate the information such as length, overall fit, your store really needs to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about the products on their bodies, they can stop buying and find other websites.

2.3 Provide a list of Recently viewed items

Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore.

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Or our new series to Build The Perfect Mobile-Friendly Store.

View solution in original post

Replies 2 (2)
PageFly
Shopify Partner
2502 343 1670

This is an accepted solution.

Hi @samkim 

This is PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 100.000 active Shopify merchants.

Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

1. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.

1.2 Add the CTA button on the slideshows

ANNESTORE 2021-06-07 08-42-35.png

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

On each slide, you can add a CTA button to the corresponding pages you want

1.3 Invest in high-quality hero images

Currently, the images on the slideshow are low quality and for the first impression, this is not good.

1.4 Categorize products into different collections

Currently, there are a lot of products that your store provides, however, it's hard to have a general view of them. So I highly recommend you can categorize them into different collections

After that, you should show the store's collections and products on the home page. Customers can not only see collections but also know what kind of products of each collection so they can take action. You can consult my Chloe template

Chloe – PageFly 2021-02-12 11-41-32.png

 Featured products

Chloe – PageFly 2021-03-12 08-21-02.png

1.5 Add testimonial - customer reviews

You can show rating stars for each product or you can add customer reviews as text and photos.

You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already. 

Or you can show testimonials in a slideshow, let’s consult my Stella template

Stella – PageFly 2020-12-09 09-11-17.png

1.6 Display social media

As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.

=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.

2. Product page

I take an example of this product https://www.annestore.org/products/breathable-thin-socks-women-summer-transparent-lace-socks-with-pe...

2.1 Show variants as color swatches

Color is basic and important to be a variant of a product. By giving customers visible colors, they don't have to open the dropdown menu many times.

2.2 Add more images on the real models

With accessories products, it's really important to have human models on the product images.

To approximate the information such as length, overall fit, your store really needs to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about the products on their bodies, they can stop buying and find other websites.

2.3 Provide a list of Recently viewed items

Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely frustrated, and may not purchase anymore.

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

PageFly!

PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check our Evergreen List of Best Platforms To Sell Online.


Or our new series to Build The Perfect Mobile-Friendly Store.

AiTrillion
Shopify Partner
4161 244 729

Hey @samkimThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are few suggestions that you can work on:

The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts/ other info.

- Add a call to action button like 'Shop Now' on the banner image of the homepage. You can also add a title of 'GET 20% OFF ON FIRST PURCHASE' with a call to action button 'USE CODE FIRST20'

- Missing Offers - You must show the offers and discounts banners on the store to collect emails and convert customers.

- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

- Add an announcement bar to highlight important information that you don't want your customers to miss out on.

- Add a loyalty rewards program. Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more.

This will help in doubling the sales as when you give loyalty points to your customers they will come back to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.

- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. You can send back in stock and price drop alert notifications to bring customers back to your store. It also helps to reduce the abandoned cart rate.

 

If you would like to implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.

P.S- If you need help with setting up the features, I will be happy to help.

If you have any questions, feel free to ask.

Sachin D | Shopify Growth Expert @ AiTrillion

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