Looking for Conversion Rate Optimization Advice

[JeanetteQuillen]

Any conversion rate optimization experts out there?  I'm looking for some conversion rate optimization tips and advice.  Here is one of my product pages, please take a look and share your feedback:

https://claribelskincare.com/products/moon-glow-cleansing-cream

[PageFly-Kate]

Hi @JeanetteQuillen,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Drawing from my experience in Conversion Rate Optimization (CRO), I'd love to take a moment to review one of your product pages and offer some targeted advice to boost your conversion rates hereby:

1. Make the product price and star rating more highlighted

Customers often scan product pages quickly, looking for key information that influences their purchasing decisions. By making the price and star rating more prominent, you ensure that these critical details are immediately visible, helping customers make quicker, more informed decisions.

Like this:

2. About the Free Shipping information

Offering free shipping is a great perk for customers, yet it seems this valuable information might be getting overlooked as it's not prominently displayed. To ensure customers don't miss out, you might want to highlight this offer by featuring it in the announcement bar, replacing the current message there. 

Emphasizing free shipping directly on the product page can significantly influence the buying decision, making it more likely that customers will proceed with their purchase now rather than focusing on potential future benefits.

You can take a look on this sample design:

3. Images on the product page

• The overall design and layout of your product details are good; however, it lacks images that feature models using the product. Adding such images could enhance the page by providing potential buyers with a better understanding of how the product looks in use or on a person. This can significantly help customers visualize themselves with the product, potentially increasing engagement and the likelihood of a purchase. Consider incorporating images with models to make the product presentation more relatable and appealing.
• The ingredient information is crucial for skincare products, yet the way it's currently displayed on your page lacks engagement and appeal. To capture the interest of potential customers, consider showcasing the key ingredients in a more compelling manner. Highlighting these ingredients with visually appealing graphics or icons, using bullet points for easy readability, or even incorporating short, informative videos or animations that explain their benefits can make this section much more attractive. Like this:

While the advice provided is somewhat detailed, I hope that you read through it completely for the best results. Wishing you great success in your endeavors.

Best wishes,

Kate from the PageFly Team

[MooseDesk]

Hi @JeanetteQuillen

This is MooseDesk - All-in-one Shopify Ticketing System App

First of all, your store looks stunning! I can see that your website has very clear navigation bar, a comprehensive product listing and a dedicated commitment to protecting nature!

In terms of conversion rate optimization, I would like to propose some tips and advice to enhance customer experience

1. Invest in blog posts

I can see that your store sells vegan beauty products and has a strong commitment to natural sustainability. Consider publishing blog articles about these topics because they open the door to a big opportunity for conversions!

Some idea suggestions for blog posts include:

• Educational content: educate your customers about the benefits of vegan beauty such as cruelty-free nature, absence of harmful chemicals, and contribution to animal welfare.
• Industry insights: Your blog posts can cover emerging trends, innovations, and developments within the vegan beauty industry
• Beauty care tips: Don’t forget to inform customers about the latest products and techniques, including your new release too! 

Take a look at this blog post example:

2. A/B testing on landing pages

 A landing page is where a website visitor becomes a lead or an existing lead engages more deeply with your brand. Running A/B tests is a great way to identify your best design and content features. From there, you can create personalized experiences for customers and turn them into shoppers!

3. Customer support pop-up

Your online store does have some message pop-up to chat with your website visitors and offer support as needed. However, these buttons are directing customers to another apps or website.  To increase conversions, I recommend adding live chat bubble right on your product pages — so leads get the information they want in real time!

This is a great example of customer chat support:

I suggest trying out MooseDesk - an inclusive support, help center, and ticketing system software. It can assist you with various tasks, such as auto-reply after business hours, establishing a help center to address frequently asked questions, and tailor-made widget layout. Most importantly, it's totally free!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store, in turn increase your conversion rate.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’. 

Thank you,

MooseDesk - All-in-one Shopify Ticketing System App