This is my first time asking for advice/feedback, willing to hear all comments.
Hope the following suggestions will help you
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- Make your store both mobile and desktop responsive.
- Improve the footer, there are two headings quick links. Add, shipping, privacy, returns & refund policy, social media links.
- Add a call to action button 'Shop Now' on the banner image.
- Product descriptions are missing.
Add these tools to your store to make it engaging and interactive:
You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you need help with setting up the features, I will be happy to help.
If you have any questions, feel free to ask.
I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store and I would like to express my interest when first looking into your online store:
Moreover, I want to make some recommendations so that your store could become more attractive and also, the conversion rate will increase accordingly.
1. Home page
The banner will attract the first impression’s customer of your store and keep visitors focused for more than 30-seconds. Once you've achieved that level of focus, you can expect your website conversion rate to increase dramatically as a result. The high-qualified image combined with the text and the Call-to-Action button is good. However, I think it is better if you use the autoplay slideshow replacing it, it will give the visitor more information and increase the awareness of your store.
Make the header sticky
I think you should use ONE sticky header. A sticky menu header helps customers to reach out to the navigation menu and access the page they want at any time. Moreover, I think The Search Field should be immediately obvious on the Homepage and is designed more dominant with bolder borders, more contrasting background color, bigger field and font size. If the search field is now down in the sea of eye-catching graphics on the homepage, which can lead to problems for search-driven users and those using search as a fallback.
Just display a few featured collection
I see many products on your homepage, and it makes me confused to figure out which collection is most featured and stimulated to see more. Moreover, I hope the thumbnail images of products for each collection are smaller and you can layout 4 images in a row (the best seller and fresh arrivals' product images) to display attractively, now it is a bit big.
Add testimonial - customer reviews
You should be using testimonials on your home page to help establish credibility. Testimonials work because they come across in an unbiased voice and establish trust. You can show testimonials as my screenshot by using real people to show the quality of your product! Let's take a look at our PageFly app's template here.
2. Product Page (Connection Trays)
I have seen the sentence “Click on trays for additional photos’’, it is written in a light color and it will cause confusion for the customer if glancing at your pages. So why do the users need to move to the other pages to see more information instead of in the single page.
Add collection description
Adding a description to the collection can have a positive impact on your website’s SEO helping your page rank better in search engines for shorter, higher-volume queries. Also, it will help the visitors know more about the collection and quickly search this collection will meet their expectations.
Move all images + description of products to stay together in the product page named “Connection Trays”.
Add the eye-catching “add to cart” under each product to boost the buying activity of customers quickly
Above are some recommendations for your home page and product page, it’s really important to customize your pages where the customers will glance onto your store.
A page builder will be a good choice for you to have an attractive and professional website. Instead of sparing time researching the design and layout of your website with special features, you can consider checking PageFly - Free Page Builder to have more time to focus on your marketing strategy.
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
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Hope you are doing good. Your store looks nice and here are few Suggestions.
Add a nice Favicon.
Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors.
You can also promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further.
Mention more contact details of your store to look trustworthy.
Add chatbot for support and you can also analyze customer choices.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store.
Thank you for the tips on the improvements. I know I need to do some digging to learn how to implement these, but for instance why would installing favicon do? or how do Improve my speed for mobile, improve ON PAGE SEO?