My website has been up for a few months now, and I’ve been tweaking it the entire time. I have significant traffic, and am starting to rank and generate sales from search engine results. However, my conversion rate is low (1.7%) and I’m looking for advice about how to improve that, as well as any general feedback
Thanks in advance!
Hi @asterly ,
This is PageFly - Shopify Page Builder App. When the conversion rate is low which means you should optimize your store first since this is can be the places where people drop before making any decisions. For your store design, basically, it is a little bit simple and I would like to give you some recommendations to optimize it more.
You can check this one if you want to have more information about the great homepage: https://pagefly.link/FARUBYwU
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
A sticky menu helps your visitors easily access the collections, blog, or contact page with the search function and add to the cart as well.
You can move the About us, Affiliates, and Shop Wholesale to be at the header since the header right now is quite an lacks information and the layout of the footer is not good. You can also consider putting the search button as a search bar on the sticky menu so people can easily find what they want.
Your current sections are not clear which made the front look quite hard to recognize. Consider putting more space between sections, making the heading of the section more stand out by using Bold or bigger size.
You have many products which show on the prize buttons collection. You should consider narrow it downs to show 4 products per time and use a button to link to the collection page since it takes more time to load all of it. Also, consider putting the ATC button of the collection/products can make the visitors likely to click on it more and get deeper into your funnel.
Adding the testimonial is a great way to build trust with your potential customers.
2. Collection/ Product page:
The collection page and product page have some main things you can work on:
3. Check store speed:
Lastly, I checked your store speed and it showed to be very slow, especially on mobile. As nowadays, people are mainly making purchases via phones, you should try to optimize the speed instantly and remove the redundant codes.
Last words, don't give up. You have gone so far from others. Wish you all the best!
- Add an announcement bar with a call to action button to highlight important information that you don't want your customers to miss out on.
- In the footer menu, add privacy/ shipping, returns & refund policy.
- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.
- Having a brand logo will help you in branding.
- You need to increase customer engagement in your store that will help you to drive conversions by engaging the traffic coming to your store:
To implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. This will help you to maximize engagement in your store and drive conversions. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.
P.S- If you need help with setting up the features, I will be happy to help.
If you have any questions, feel free to ask.
I hope you are doing well! Have you implemented the suggestions and found the solution?
P.S- Free plan available, install AiTrillion for free here.
Looking forward to your reply!