This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 90.000 active Shopify merchants.
I am happy to leave my recommendation for your store.
Your store has some good points:
However, I have some recommendations
1. Home page
1.1 Add more products on the home page
You show the store's collections on the home page, this is a good point because customers will know more about which collections that your store provides.
However, you should show more products from each collection so customers can take action when they see them on the home page.
You can add a section for each collection to show featured products like my Chloe template
1.2 Add reviews/ testimonials
People love proof. When your customers visit your store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for the product or even a review collection on your home page. You can consult my Stellar template here about displaying testimonials
1.3 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
1.4 Have direct links for the Return and Shipping policies
2. Collection page
I take this page for example https://doublepostcard.com/collections/parks-and-gardens
2.1 Have secondary hover images for the product list
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product, and this provides more information as a visual aspect for customers
2.2 Use Load more instead of Pagination
Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
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PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
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I love your niche products and your message. However, I have some recommendations to make your website become user-friendly as follows:
- You should have a fixed menu bar that will help users navigate to the other pages easily, and they will 't have to scroll up and down again and again whenever they want to explore your website more.
- The footer: You should add more information such as refund policy, shipping, how to contact, and your social media channel,..
- Add Blog: Blog is a good solution to improve SEO performance of your website, which helps users search for your products easily. Moreover, you can tell stories relating to your postcard, that would make your products more attractive and valuable.
Please hit like or mark as a solution if you find my comments helpful. Thanks and Good luck.
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