Would love some feedback on the ability to go through the website from product selection to cart.
In testing phase currently and notice 10% of customers have struggled to complete orders correctly - eg on our doughnut page selecting 1 doughnut multiple times instead of scrolling down to the correct amount (this gives a different price).
website is - www.thesourdoughbakery.co.uk
password - bread
Thanks for any feedback!
All-in-one marketing platform Growave is here. Congratulations on opening a new store. Your bread and bakes look amazing! I would recommend you implement the following eCommerce marketing tools for better traffic and sales. I hope my recommendations would help.
Attach Social Login buttons anywhere on your Shopify site and enable one-click sign-up or login to your online store. No need for passwords You can let customers log in using their Facebook, Google+, Twitter, Yahoo, Tumblr, Instagram, or Amazon accounts.
I haven't noticed any reviews at your shop. I strongly advise adding testimonials/reviews to products for building customer trust and social proof. Since you've launched the online shop recently, try to collect them through apps. Through the app, your customer can leave a photo or text reviews and will be reminded to share opinions whenever you prefer.
The Loyalty and Rewards program system inspires customers to connect more genuinely with your brand. It helps to strengthen direct communication between you and your audience. Also, it positively impacts repeat purchases and turns your customers into loyal clients. Motivate your purchasers by setting points, Referral links, and VIP statuses. I suggest you take into consideration the Referral program in order to give your customers an opportunity of sharing your products with friends and getting rewarded for that. Once you got your first clients, try to gain more orders through existing ones.
For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try Growave. We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, a shoppable Instagram gallery on Shopify store under one dashboard.
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I like the site and it's rare that I say that.
Since food is one of the 3 things that allow you to bypass the conscious and speak directly to the subconscious, I would be trying to do just that, by putting a picture that'll make your mouth water and your stomach growl.
And then I would add a call to action that talked about my biggest problem, or biggest fear when it comes to buying baked goods.
Speed outsell everything.
You can have a car pick you up in five minutes.
A pizza delivered in 20 ...
Groceries in 60 ...
Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.
Friction is anything you put between someone and the completion of a task. It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.
Friction equals time and time equals money.
So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.
Your website is slow, it takes 2.5 seconds for the first content paint and Google said it should be in under a second.
And the largest content paint takes 6.9 seconds and Google said it should be under 2 seconds.
The reason for this is because Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.
Google also limits the number of crawlers if your site is slower than two seconds.
A lot of the bounce could be because of speed however it is a bit confusing.
I ordered a donut and it gave me a price however at the bottom of the pages it added items I did not buy and when I changed the quantity it did not change the price at the top of the page.
I shouldn't have to scroll to find important information.
However I do like the way the checkout opens a sidebar instead of a page.
And I would remove the social media links in the footer.
1.) They bleed pagerank and hurt your Google’s rankings.
2.) They could get you fined in California.
3.) And they send your traffic to a site you don’t control.
You want to get traffic from the social media sites and not send traffic to the social media sites.
And tests by major corporations have shown that they actually hurt more than they help with regards to likes and shares …the only reason for having them.
Your goal once on the site should be to convert them into a customer and not to get a like or share on social media, likes and shares on social media sites should come from the people that are currently on the social media sites and not from people on your site ready to make a purchase.
Hi @Sourdoughbakery, I'm loving the look & feel of your store right now!
Here are my thoughts as I go through the site:
Overall, BIG fan of your site. Slightly envious and sad that I don't get to taste these products!
Thank you for your reply!
Having a look at this, particularly interested in the loyalty program 🙂
Thank you CartTurbo for your feedback! Very helpful, will make the changes you suggest and revert back :))
Thank you for such detailed feedback!
1. Great point will do this.
2. Agreed, been trying to fix that but will give it another go.
3. We quite like the capitalisation of (SOUR), open to changing it but need to convince others 🙂 agreed on the no typo in italics
4.It's an app that seemed the best out of all the ones available. I'll have a look at the highlight part!
5. Agreed, I'll neaten up that area.
6. Sorry haven't finished that.
7. Will make that change, for which product is this? The variants were a confusing part initially (especially for the doughnuts) had to get a coder.
8. Whoops! Thanks for pointing that out :))
9. Can't believe I didn't notice that!! That is such a hassle to the customer, will fast track a back button or something.
10. Good point, got loads to choose from so will make some additions 🙂
11. What do you mean by this for collections? Do you have an example?
12. Thanks, great app! I hope it gets utilised.
13. Where/what pages would you recommend this being showcased?
PS can always DHL you haha!
Love the website -