Looking for feedback on my new shop, Aussie Skincare Co

[dwilley]

Hi everyone, I hope everyone is getting ready for BFCM.

I'm just about to launch my new store www.aussieskincareco.com and I wondered if anyone here has any feedback?

Thanks in advance.

Dave

[AiTrillion]

Hello @dwilley, I hope you are doing good! here are some suggestions:

- There are font discrepancies.

- Display collection, give product recommendations like new products/ bestsellers/ recently viewed on the homepage.

- You can add an Instagram feed, 

You need to add marketing tools in your store:

• You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchases and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.
• Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address. It also helps to reduce the abandoned cart rate.
• Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
• Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales.

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

[Growave]

Hi @dwilley !

If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.