I'm Richard - CRO Expert at PageFly Landing Page Builder.
Congrats on your new store. I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1/ Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
Your header is taking up a big area now. You should make it smaller or be displayed on this place or you can find a way to stick it on the left side. It's better to make this header have different colors when you scroll. You can see an example on our website below.
2/ You should put a sale off product instead of a sold out one
Why don’t you display a sale-off product here instead of a sold out one? I think this is the most important section in your page that customers can directly click “Buy it now”. Because it’s “sold out”, I can not help you check the product variant features. However, I think product variants should be displayed as a dropdown menu to avoid making content too long. In this case, you just have 4 variants, if you have over 10, it’ll become a matter.
3/ Classify principal and secondary Call-to-action (CTA) button on your Home page
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate.
I found that you have a few CTA buttons now, we also can add more CTA buttons in the collection list, product list (“View more" or “More detail" buttons) and below your product list (You can add “Buy Now"/”Shop Now" buttons).
Besides, you should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for same level of CTA). The principal buttons should be the most highlighted in your page.
4/ Add more navigation tabs on the header
In the future, if you have more product types, you should put some tabs to show your product, for example, T-shirt types or pants, trousers, etc. This gives a clear idea/outline of what they're selling to their customers right the moment customers land on their page. You can take a look at the homepage of Laneige US (https://us.laneige.com/). They have navigation tabs like Skincare, Lipcare, Makeup, Bestsellers, etc.
To build a better Homepage, you also can take a look at our blog here : Personalize Your Homepage
If you find my comments helpful to you, like it or mark as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies.
Good luck and have a nice day! Cheers!
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Hello @CuteCakeToppe, Here are some ways to make your store even better and make people want to purchase:
- Add reviews on the homepage.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
- All the products must be of the same size on all the pages of the store. Make the store look organized.
- You can add Instagram Feed on the homepage.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
- Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Hi @CuteCakeToppe !
Very cute and nice hero banner image
Add clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.