Looking for Feedback on My Shopify Store

[SOLINVICTUS]

Hi Shopify Community,

I’m preparing to launch my Shopify store, solinvictus.world, and would love to get some feedback before I dive into digital marketing. I want to ensure everything is optimized for both user experience and SEO, and would appreciate your thoughts on the following:

1. SEO Optimization:

   Are there any aspects of my SEO that could be improved (e.g., title tags, meta descriptions, image alt text, etc.) Is my content structured well for search engines?

2. Design & User Experience:

   How does the design of the site look? Is it visually appealing and easy to navigate?Are there any areas where the graphics or layout could be improved? Does the website look good and function well on both desktop and mobile?

3. Product Pages:

   Are the product descriptions clear and informative? Do the images showcase the products effectively? Do you think I should add more details or additional features to the product pages?

4. Speed and Performance:

   How fast does the website load on your device? Any suggestions to improve loading speed?

5. Trust & Credibility:

   Do you feel confident shopping on the site? Any suggestions for building more trust (reviews, social proof, etc.)?

I’m excited to get feedback and improve my store before launching. Thanks so much in advance for your time and insights!

Best regards,
Owner of Sol Invictus World

[SOLINVICTUS]

Dear Sir, you are so kind, thank you so much for kind reply and your comments, I am doing all alone and learning slowly slowly. Will work on SEO and check other things you said! Thank you so much for your kindness, I will keep you informed, kind regards

[SOLINVICTUS]

Dear Sir, May I ask you a question: pleae check my google analytics: I am not doing any marketing yet, because i need to fix seo etc. But I can see people are visiting my store and not buying, do you know which problem is behind? Thank you for kind reply on the matter. regards

[BON_Loyalty]

Hi @SOLINVICTUS !  I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I just had a look around your website, and I have to say—it’s great! However, there are a few things you could tweak to make it even better.

1. Add a favicon
This will make your website look more professional and polished.

2. Remove the borders around the products
Personally, I think the borders don’t really help with product organization. Instead, they make the layout feel a bit cluttered and visually overwhelming. Plus, since they overlap with the CTA, they might confuse customers. I’d recommend removing them to create a cleaner, more cohesive look.

3. UX suggestion based on my experience
Your hero banner currently says: "Explore luxe skincare & makeup." When I first landed on your website, I expected it to be focused on skincare and makeup. However, as I scrolled down, it was actually quite difficult to find those products. This left me feeling a bit lost during my browsing experience.
My suggestion:
- If skincare and makeup are your main focus, make sure those products stand out more prominently on the homepage.
- If you’re actually prioritizing other product categories, you might want to reconsider the hero banner message. Since the hero banner is the first thing new visitors see, it plays a big role in setting expectations and making a strong first impression.

These are just a few thoughts that I hope will be helpful. Wishing you the best of luck! 😊

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Cheers,

Tracy | BON Loyalty team

[SOLINVICTUS · Accepted solution]

Dear Tracy, thank you so much indeed for your reply. I am very grateful to you!

1. FAVICON - done!

2. BORDERS REMOVED, but I have left very soft shadow of borders, hope this is fine?! I was willing to chage as well oval form of ADD TO CART, but this is something very difficult for me,  shopify consultant told me i must modify CSS code, I am not expert. Do you think ADD TO CART oval form is good or better change it? Thank you for your advise.

3. UX, you are right 100%, I know, shopify expert who started my store months ago started to set up my store, putting in focus skin care, than he left as he was not able to provide shipping of my products to UAE, so he left me alone, and I put so much efforts into store, adding alone this 100 products etc. Thank you for your suggestion, I must change banner... for the moment i put wordings: 

Your Beauty Destination & much more..

But I will work on this problem soon, I need to establish new logo as I will not sell in my store only skin care.... I decided to have different niches.

Thank you once again, I will make changes soon! Need to check how to make this happened alone.

Kind regards

Simona