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Looking for feedback on my store https://cateschemist.com.au/

Solved
rbccccc
Tourist
4 0 0

Hi all!

I am looking for feedback to my store, its has been launched for a while, not sure anything can be adjusted to benefits to the customers' experience or sales. Thanks!

https://cateschemist.com.au/

Accepted Solution (1)

Accepted Solutions
AllFetch
Shopify Partner
713 68 272

This is an accepted solution.

Hi @rbccccc

Just take a look at your store 

Firstly, I want to list some points that I like in your store:

- Two product sections on your homepage. On sale and Hot Items.

- Your banners with CTA buttons.

Now I'll describe some of my suggestions for you:

- Add Quickview buttons to allow your customers to see more product details faster. 

ConveyLego0612_0-1603162428809.png

- Add CTA buttons for those sections (more sections below this one)

ConveyLego0612_1-1603162482658.png

- Have seen your Instagram account and it has so much inspirational content. I think you can consider having your own Instagram gallery to show Instagram content. 

Check this app Shoppable Instagram Gallery. It will help you create one and also make it shoppable. 

- On your product pages, I think you have some things that can improve:

+ More product photos and create a product slider.

+ Add Buy now button.

+ Add the Title for your description

ConveyLego0612_2-1603163023551.png

Also, I see you're selling many types of products, so you can consider using some Upsell and Cross-sell methods to increase your sales. There are many third-party apps that can help you do that. 

- I see you have a physical store, so maybe you can offer your customers PDF invoices. 

App Drag and Drop PDF Invoice. Also, it's totally free.

 

Hope this helps!

Happy selling, 

 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 15.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.

Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com

View solution in original post

Replies 9 (9)
AllFetch
Shopify Partner
713 68 272

This is an accepted solution.

Hi @rbccccc

Just take a look at your store 

Firstly, I want to list some points that I like in your store:

- Two product sections on your homepage. On sale and Hot Items.

- Your banners with CTA buttons.

Now I'll describe some of my suggestions for you:

- Add Quickview buttons to allow your customers to see more product details faster. 

ConveyLego0612_0-1603162428809.png

- Add CTA buttons for those sections (more sections below this one)

ConveyLego0612_1-1603162482658.png

- Have seen your Instagram account and it has so much inspirational content. I think you can consider having your own Instagram gallery to show Instagram content. 

Check this app Shoppable Instagram Gallery. It will help you create one and also make it shoppable. 

- On your product pages, I think you have some things that can improve:

+ More product photos and create a product slider.

+ Add Buy now button.

+ Add the Title for your description

ConveyLego0612_2-1603163023551.png

Also, I see you're selling many types of products, so you can consider using some Upsell and Cross-sell methods to increase your sales. There are many third-party apps that can help you do that. 

- I see you have a physical store, so maybe you can offer your customers PDF invoices. 

App Drag and Drop PDF Invoice. Also, it's totally free.

 

Hope this helps!

Happy selling, 

 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 15.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.

Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com
Growave
Shopify Partner
1556 54 438

Hi @rbccccc !

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that. 

The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

To test Growave for free including reviews, wishlist, loyalty and rewards, referrals and much more under one dashboard, press Growave





AiTrillion
Shopify Partner
4161 244 730

Hello @rbccccc,

I hope you are doing well! here is the feedback about your store:-

- Display collections on the homepage, testimonials. 

- You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

- Reviews. It enhances SEO and ranking. Add product reviews and site reviews. This will help you to build trust with other visitors and increase brand recognition. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. 

Enable automatic workflow emails/push for abandoned cart, win back old customers, or browse abandoned customers.

- Setup announcement bars or timers to promote your offers on the store.

- Set up web push notifications on your store and it will help you in reaching your customers and visitors directly.

To implement these customer engagement tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

 

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
AiTrillion
Shopify Partner
4161 244 730

Hello @rbccccc,

I hope you are doing well! here is the feedback about your store:-

- Display collections on the homepage, testimonials. 

- You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

- Reviews. It enhances SEO and ranking. Add product reviews and site reviews. This will help you to build trust with other visitors and increase brand recognition. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A. 

Enable automatic workflow emails/push for abandoned cart, win back old customers, or browse abandoned customers.

- Setup announcement bars or timers to promote your offers on the store.

- Set up web push notifications on your store and it will help you in reaching your customers and visitors directly.

To implement these customer engagement tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

 

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
rbccccc
Tourist
4 0 0

Thank you for your advice!

rbccccc
Tourist
4 0 0

Thank you for your advice!!

rbccccc
Tourist
4 0 0

Thank you for your advice!!!!

sillymemon
New Member
2 0 1

It all looks good but the products are a bit cramped up on the main page . Maybe you can reduce the number pf products 

maybe look at an example on Vinnly Banners product page 

CartTurbo
Pathfinder
89 4 25

SLIDERS

Sliders cause ...

1.) banner blindness

2.) divides user’s attention

3.) kills conversions and never helps.

Check out a study by Notre Dame University web developer Erik Runyon.

Their slider received a click-through rate of barely 1% and almost all those were on the first image.

Beaconfire conducted a similar study with four different clients’ websites.

The CTR on these four sites were well under 1%, and again, the first image got the clicks.

I would remove the slider and add a Hero image with a call to action that touched on a problem that you solve.

Hero Images

At the top of the page you need a hero image.

This is a full-width image that runs across the top of your page and doesn't use any whitespace.
It occupies the best real estate.

And it Demands Attention!

Images communicate 60,000 times faster than text.

And when you have .05 milliseconds to make a first impression ... to get them to stay, do you have any other choice?

What you're looking for is an image-focused design.

Bold graphics that immediately engages the user and draws them in.

A hero image is the #1 best tool for communicating a message.

It's an introduction, elevator pitch, it immediately tells the visitor what your purpose is.

What you're wanting is an image that shows not just how a product looks but how it works.

An image that has an emotional impact, inspires, and reinforces the call to action, that is written on top of it.

The best way to sell a product is to let the product sell itself.

Emotion Overrides Logic!

Add a call to Action!

 Make sure the call to action has contrast in its colors, to make it jump out of the design and stand out the most on the page.

Show real people the same age as your target market and have them looking in the direction of the call to action.

Design different images for different devices to help with website load times.

A good CTA can prevent boredom, fatigue, and breath life, meaning, and understanding into your content.

Users need direction, they need to know what to do next.

Your CTA is what encourages potential customers to stay engaged.

You've got to give short and strong orders that persuade, engage, and get a click.

It starts with a verb

  • Buy

  • Download

  • Subscribe

  • Shop

  • Order

  • Reserve

  • Save

  • Add

  • Act

  • View

  • Learn

  • See

  • Find

  • Pick

  • Continue

and ends with an adverb, subject or both.

  • Add to Cart

  • Act Now

  • Buy and Save

  • Do not buy unless

  • Add to Cart

  • Learn More

  • See More

  • See How

  • Find Out

  • Check it Out

  • Click here

  • Buy my ebook

You can also use numbers ...“Buy now and get 50% off!”

Make a promise ...“Rank #1 in just 30 days!”

Add urgency ... “Limited time"

But its your job to tell me what to do next.

WEBSITE SPEED

Looking at what major corporations are saying ...

  1. Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.

  2. Google also limits the number of crawlers if your site is slower than two seconds.

  3. Amazon showed they would lose $1.6 BILLION a year for every one second slow down.

  4. Walmart said when they improved page load time by one second conversions increased by 2%.

  5. AutoAnything said they saw a 12-13% increase in sales after cutting page load time in half.

All it takes is milliseconds to snap someone out of the zone.

Google said your site needs to have the first content paint in under a second and be fully loaded in under 2 seconds.

Your website takes 3.7 seconds for the first bite and 9.8. for the largest.

Speed outsell everything.

  • You can have a car pick you up in five minutes.

  • A pizza delivered in 20 ...

  • Groceries in 60 ...

  • Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.

Friction is anything you put between someone and the completion of a task.

It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.

Friction equals time and time equals money.

So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.

Images

 

Take all your images, resize them and optimize them for the search engines.

Resize all of them to their correct size and optimize them for speed. Done correctly it’ll pay for itself because images are normally easy to rank, because nobody has the time to optimize them correctly.

And the way you do this is by making a list of keywords that get good traffic and show buyer intent for your product.

You name the name of the folder you're putting your images in the name of your main keyword.

And you name the images the name of the keyword that best describes the image.

You add alt text targeting the keyword you used in the image name. Good descriptive alt text with the keyword you want to rank for included in the text. Keep in mind that this is the text that shows when the image is loading and when a screen reader describes the image.

This will improve web load times and intern improve Google rankings.

And then optimize your descriptions with a call to action and use the 325 character limit because the idea is to rank the images, get free traffic, and have the site pay for itself.

Social Media Links

Links to social media sites just makes no sense.

1.) They bleed pagerank and hurt your Google’s rankings.
2.) They could get you fined in California and more states are following.
3.) And they send your traffic to a site you don’t control.

You want to get traffic from the social media sites and not send traffic to the social media sites.

And tests by major corporations have shown that they actually hurt more than they help with regards to likes and shares. And that's the only reason for having them.

Social media sites are a tool for getting traffic and nothing else.

The idea is to get traffic from those sites to your site and not to send traffic from your site to those sites.

Your bleeding link juice, sending traffic to places you don’t control and could get finned because of it.

Your goal once on the site should be to convert them into a customer and not to get a like or share on social media site.

Likes and shares on social media sites should come from the people that are currently on the social media sites and not from people on your site ready to make a purchase.