This is an accepted solution.
This is PageFly - Advanced Page Builder with 6 years of experience providing conversion rate optimization solutions to more than 100.000 Shopify stores, I would love to give you some recommendations.
Basically, your store has some good points:
However, I have some feedback:
1. Home page
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add the CTA button on the slideshow
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
On each slide, you can add a button to redirect to the corresponding collection page.
1.3 Add section about your brand story
A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more professional.
You can consult my Centic template
1.4 Add testimonial - customer reviews
Moreover, you can check this guide to pick the best reviews app for your store!
1.5 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
2. Product page
I take this page for example https://cyberverse.store/products/sicura-womens-watches-sjh-3832-52y-black-quartz-stainless-steel-go...
2.1 Add more images from different angles and on the human model
You should add 2-3 images from different angles and show details of the product.
You can add images of the human model taking the product so customers can approximate the information such as length, overall fit.
To approximate the information such as overall fit, how it looks on their body, you need to provide images of the product being worn on a human model because if some of the customers take a lot of time to think about how the products on their bodies.
2.2 Add a customer review section
A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. Loox and Yotpo are good review apps (PageFly also integrates with them).
2.3 Provide a list of Recently viewed items
Many customers want to view previous items. If it’s too difficult to view again previous items, they will likely be frustrated, and may not purchase anymore.
If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.
If you find my comment useful, please let me know by giving it a Like. Thank you!
I have visited your store and here are my suggestions. Hope they are helpful to you!
In general, your homepage looks clear and well-arranged. There is only a few things that you should improve it
That’s all my suggestions for your store. Hope they are helpful to you
Hope you are well. For an owner with very little experience, you have done a pretty good job. I must say your aesthetic eye is very keen.
Here are some areas where you could consider working on
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.
People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.
Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.
You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.
Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!