Looking for feedback on my store

[favorfully]

Hello.  I've had my shop live for around 3 months now and I get very few daily views and have had no orders.  I'm fairly successful on Etsy and I realize that I need to drive traffic to my Shopify store.  I've posted on Pinterest, Facebook and Instagram and am now on Google Shopping.  I haven't started advertising yet but plan to starting mid-December.  I know my business is slower this time of year anyway because I'm in a mainly seasonal business, and with Covid, sales are even slower than usual.  I'm completely new to Shopify (well 3 months in) and am doing this by myself - any advice you can give me so that when I do start advertising I can turn those views into sales?  

Much appreciated!!  Favorfully.com

[AllFetch]

Hi @favorfully, 

Have seen your site and it looks great. However, I still have some comments for you:

- Add the sticky menu

- Add more blogs ASAP

- Have seen your Instagram account and it has so much good content and some product photos. Therefore, you can create an Instagram gallery to show your Instagram content. 

Check this app Shoppable Instagram Gallery. It will help you create one with ease and also make it shoppable. 

- As you have said, you're having low traffic, so I think this number should be increased first. 

Besides that, you need to have analytics about customer behaviors. Like what do the page your customers visit the most? How long they stay?

Because your store now looks great, so seeing the performance and finding the reason are a good option. 

- If you want to provide your customers with PDF invoices, the app Drag and Drop PDF invoice will help you do that with ease. 

Hope this helps!

Happy selling, 

[Growave]

Hi @favorfully !

Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.

Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.

90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.

Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.

Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.

The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that. 

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post.

[MS-WEB-DESIGNER]

Dear @favorfully 

Hope the following suggestions will help you

• Add a predictive search feature 

• Use silo structure menu
• Optimize your footer with policy documents
• Overall Font, Color, Spacing, Alignment need to adjust
• Balancing color, font and images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
• Add Trust Badge
• Highlight your USP
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
• Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Sticky Buy now or add a cart button , Sticky cart
• Add Promotional banner on collection page
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.
• Do Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.

[AiTrillion]

Hello @favorfully, I hope you are doing well! here are some quick tips that you can work on:

• The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed
• Add reviews on the product page.
• The drop-down menu is good. You can add the categories in the header menu too. 
• Increase the visibility of your search box- Make sure your search bar is easy for your customers to find.

Well, paid ads will help you to drive more traffic & conversions in a small time. Some marketing tools that you need to add to your store that will help you to drive conversions & maximize customer engagement in your store:

• You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews, and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again to your store to make a purchase in order to redeem those points which will double the sales and retention.
• Add web push notifications which will help you to bring back visitors who bounced from your site and convert them into paying customers. Even more astounding, this can increase customer retention by 7x times. This will clearly impact your retention.
• Pop-up Banners- I would personally recommend you to go for a 45-sec-pop-up at the entry. Conversion rates for pop-ups are high and the most surprising discovery is that the pop-up doesn't increase bounce rate at all.
• Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

Hope this helps!

If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.

I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.

We are happy to help sellers to increase sales in this BFCM.

[favorfully]

You all are the BEST!  Thanks so much for your feedback!! I truly appreciate it and will be working on your suggestions.  You have all greatly helped me!!

[Fawwaz_K]

Hey @favorfully, I hope you are doing fine!

Congratulations on your store!

Your store looks absolutely fantastic no doubt there, the home page and layout colors everything is great. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little organized and descriptive it will surely help customers to understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example. 

In addition, I checked your website's On-Page SEO score on WooRank and it wasn't looking good. I'd strongly suggest you work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions and increased sales. 

I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion. 

I hope this helps you achieve your goals. 

Good luck with the store.

Have a nice day!