Looking for feedback on store.

[Arghan]

Hello everyone,

I have recently started a store and I've been getting decent sessions for something so new, but people are visiting and not buying. I've looked around but I can't see what I should do next. Would really love some feedback on if the design and such is lacking or if it's something else. 

Link: arghan.co

[BlackCro]

Great job on the site!

If you're getting good traffic I recommend looking at the data to see where the potential problem lies. Within the standard Shopify metrics looks at things like:

• Which countries are your visitors from - Are visitors from countries you don't ship to, is so could you start offering shipping? 
• What is the abandon cart rate - How many customers are getting to the checkout? Do recovery emails help convert? 
• Are there any common search terms? - In Search & Discovery app common terms may highlight what customers are looking for or issues they may be having.

Enabling Shopify Inbox chat is worth considering for customers to quickly get in touch to ask product/shipping related questions. This can help elevate any concerns they may have even if you're response time isn't immediate. 

From there we'd recommend heat mapping and session recordings to fully understand the customer journey. But this would require a third party service. 

Hope this helps

Simon 

[Arghan]

Thanks BlackCro, you definitely let me see the issue with checkout. The visitors are from my area but i see that most of them don't go past the homepage, let alone to cart or checkout. I don't have any abandoned carts so recovery emails don't have any use, although I have set them up.

[Bundler-Manuel]

Hey there @Arghan let me start by saying I really love the name of your store for whatever reason and the store is really well arranged and designed.

In terms of improvements, I’ll suggest adding sections for best sellers and new arrivals on the homepage.

It’s nice to see you have a couple of customer reviews but they do seem a bit generic to me without any real convincing value, so you could maybe do something about that as well.

[Arghan]

Thankyou @Bundler-Manuel for the compliment on the name. I do plan on a new arrival section and I will try to get better reviews but that mostly depends on the customers. 

[Arif_Shopidevs]

@Arghan 

Here is some of my feedback on how you can increase sales for users:

1. Display the menu bar when the page scrolls to make navigation easier.
2. On the homepage or other pages, add a "Recently Viewed Products" section, which can boost sales by encouraging users to revisit items.
3. Include a promotional bar at the top with offers like "Buy 1, get 10% off." Users love discounts, which can motivate them to buy more.
4. Use image sliders or videos on the homepage to showcase products. Showing how products look in real life through videos can attract users to purchase.
5. Encourage users to subscribe to your newsletter for updates and discounts, which can help drive sales.
6. Add a progress bar in the cart with messages like "Spend $100 for free shipping" to motivate users to increase their order value.
7. On the product details page, offer deals like "Buy one, get one" or discounts on bulk purchases (e.g., 5% off for 5 products, 10% off for 10+ products).

Hope this helps you!

Found it helpful? Please like and mark the solution that helped you

[Arghan]

@Arif_Shopidevs

 thank you for all the ideas. considering my issue with getting the customers to the cart, maybe a discount is the solution.

[Arif_Shopidevs]

@Arghan 
In cart drawer or other place purchase for free shipping also help user to purchase more.

Found it helpful? Please like and mark the solution that helped you

Thank you

[Arif_Shopidevs]

@Arghan 

Thank you you like our feedback. If you like our suggestion do not forget to click the like button and marked it also a solution.
Thank you

[BON_Loyalty]

Hi @Arghan,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

It's fantastic that you're already getting sessions—this shows that your marketing and outreach efforts are working to some extent. Now, the key challenge is optimizing your store to turn those visitors into buyers. Here's a step-by-step breakdown of areas you should review:

1. Analytics & Conversion Optimization
Sometimes, identifying where visitors drop off can give you the insights needed to make impactful changes:
- Use Analytics Tools: Tools like Google Analytics can show you critical data points such as bounce rates, session duration, and exit pages. If many users are leaving at a certain stage (e.g., product pages or checkout), you’ll know exactly where to focus your efforts.
- Heatmaps & Visitor Recordings: Use tools like Hotjar or Crazy Egg to generate heatmaps and watch visitor session recordings. These will show you where people are clicking, scrolling, and what’s causing them to leave. It’s a fantastic way to identify usability issues and make changes accordingly.
- A/B Testing: Don’t hesitate to test different design elements, CTAs, product descriptions, or even prices. A/B testing tools like Google Optimize can help you find what works best for your audience.

2. User Experience (UX) & Design
A clean, intuitive design is essential for keeping visitors engaged and guiding them toward a purchase.
- Navigation: Ensure that your menu and product categories are easy to navigate. Visitors should be able to find what they’re looking for within 2-3 clicks.
- Mobile Optimization: Check how your store performs on mobile devices. Is everything displaying correctly? Are the images resizing properly? Buttons and links should be easy to click on small screens. You can use tools like Google’s Mobile-Friendly Test to assess your store’s mobile usability.
- Loading Speed: Visitors are likely to abandon a site that takes more than 3 seconds to load. Use tools like Google PageSpeed Insights or GTmetrix to analyze your load time and follow suggestions to improve it.
- Call-to-Action (CTA) button: Ensure your CTAs (e.g., "Buy Now", "Add to Cart", "Checkout") are prominent, easy to see, and enticing. Experiment with button colors, size, and placement to see what drives more clicks.

3. Product Pages
Your product pages are where conversions happen, so they need to be top-notch:
- High-Quality Images: Professional images are vital—people want to know exactly what they’re buying. Show your products from multiple angles, including zoom options, and perhaps even videos demonstrating the product in use. As I check here, some of the images on your site, including the banner image on homepage is quite blurry. This may effect how visitors feel about your store.

- Shipping Costs & Time: Be transparent about shipping costs and delivery times upfront. Unexpected high shipping costs are one of the main reasons customers abandon their carts. Offer free shipping if feasible or use messaging like “Free shipping on orders over $50” to incentivize larger purchases.
- Scarcity & Urgency: Consider adding elements that encourage faster decisions, like showing stock levels (“Only 5 left!”) or offering limited-time discounts.

4. Checkout Process
Offer various payment methods such as credit cards, PayPal, and even buy-now-pay-later options (like Klarna or Afterpay). Show this info near the CTA button on your product page, so that visitors can see it easily. Some customers may abandon the checkout if they don’t see their preferred method.

5. Trust & Credibility
- Return & Refund Policy: Clearly state your return and refund policy. Make it hassle-free for customers to return items if necessary—this reduces the perceived risk of making a purchase.
A well-written policy can also build trust. Reassure customers that you stand behind your products.
- Trust Badges: Display security badges like SSL certification, verified payments, and trusted shipping carriers on your product page. These small badges can significantly boost confidence in your site’s legitimacy.

By focusing on these areas, you’ll be able to identify the bottlenecks in your store and take actionable steps to improve your conversion rate. Remember, sometimes small tweaks can make a huge difference. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😊

Best,

Tracy from the BON Loyalty team

[prpwebs]

Hey @Arghan 

I saw reviews that means people are  loving it.

Moving froward I would highly suggest an imroved UI/UX and running ads on meta will give you more traffic and sales.

[MooseDesk]

Hi @Arghan,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see it is well-designed and has quite enough essential details. However, if you are having trouble generating sales, please check out my recommendations below

1. Add more detailed product images

More images provide a clearer view of the product, reducing doubts about its appearance or quality. They also allows customers to see products from multiple angles and in different contexts.

3 types of product images that should always be included for most products:

• Images that show products “In Scale” 
• Images that highlight a product’s features: Feature Callout images (highlight specific characteristics that your users will find valuable)
• 3-5 Images that show products from at least a few different angles 

2. Include guidelines on your product page

Similar to product images, guidelines can improve sales because it helps customers  find relevant information and therefore make confident decisions. Some types of guidelines you can consider: 

• Sizing guides
• Material care instructions
• Customization options

3. Refine the footer section

Similar to the favicon, the footer is often overlooked, but it's a valuable piece that can contribute to more sales. You can optimize it by re-organizing the elements and add some more.

Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

4. Add a customer support section

A comprehensive FAQ page can significantly improve sales by addressing common customer concerns and streamlining the purchase process. You're not just providing information but you're actively addressing barriers to purchase, building trust, and creating a smoother shopping experience through the FAQs.

I suggest exploring MooseDesk, a free live chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Nemanja_Janjic]

Hi Arghan,

Here are a few suggestions that might help convert those visits into sales:

1. Badge Design: The badges on your site could be more cohesive in style. Consider using a universal design across the store to enhance professionalism. Also, reducing their size on the homepage may improve the overall aesthetic. You might want to check out TrustMark for a more consistent badge solution.

2. Product Reviews: Adding reviews to each product can significantly boost customer trust and encourage purchases. It shows that other customers value your products. I recommend using Monimo for managing reviews, as it integrates well and provides a seamless experience.

3. Streamline Apps: If you’re using multiple free apps, it may create inconsistencies in design and functionality. Focusing on a few well-designed apps can improve the user experience.

4. About Us Page: Consider adding an "About Us" page to help customers connect with your brand and understand your story. This can build trust and make your store feel more personal.

5. Contact Options: Make sure there’s an easy way for customers to reach you, whether through a contact page or an email link. This transparency can alleviate any concerns they might have.

6. Live Chat Feature: Implementing a live chat feature can provide immediate support for visitors who have questions. This can significantly improve the user experience and help convert visits into sales.

Feel free to reach out if you’d like to discuss any of these points further. Best of luck with your store!

[DaisyVo]

Hi @Arghan 

I've taken a close look at your store, Arghan.co, and understand your concern about receiving decent traffic without corresponding sales. This is a common challenge for new online stores, and several factors could be contributing to this issue. Let's delve into some key areas that might need attention:

1. Target Audience Alignment

It's crucial to ensure that your marketing efforts are reaching the right audience. Misaligned targeting can lead to high traffic but low conversions. Review your advertising campaigns and audience demographics to confirm they align with your product offerings. For instance, if your jewelry appeals more to a younger demographic, ensure your ads are tailored to platforms and channels frequented by that age group.

2. Website Navigation and User Experience

A seamless and intuitive navigation encourages visitors to explore and make purchases. Ensure that your site menu is clear, categories are well-defined, and products are easy to find. For example, having distinct sections for 'Bracelets,' 'Rings,' 'Necklaces,' and 'Sets' can help users quickly locate products of interest.

3. Product Presentation

High-quality images and detailed descriptions are vital. Ensure that each product has multiple high-resolution images from different angles, and provide comprehensive descriptions that highlight features, materials, and dimensions. This helps build trust and allows customers to make informed decisions.

4. Trust Signals

Building trust is essential for converting visitors into buyers. Incorporate customer reviews and testimonials on your product pages. Displaying security badges and clear return policies can also reassure customers about the safety and reliability of purchasing from your store.

5. Mobile Optimization

With a significant number of users shopping via mobile devices, ensure your website is fully responsive. Test your site on various devices to confirm that images load correctly, text is readable, and the checkout process is smooth.

6. Checkout Process

A complicated or lengthy checkout can deter potential customers. Streamline your checkout process by minimizing the number of steps and offering multiple payment options. Consider enabling guest checkout to facilitate quick and hassle-free transactions.

7. Site Performance

Slow-loading pages can lead to high bounce rates. Optimize your website's performance by compressing images, leveraging browser caching, and minimizing the use of heavy scripts. Tools like Google PageSpeed Insights can help identify areas for improvement.

By addressing these areas, you can enhance the user experience and increase the likelihood of converting visitors into customers. If you need any other assistance, feel free to ask, and I will try my best to support you.

Best regards,

Daisy.